「SHIBUYA PARCO 2021 A/W NEW LOOK」｜ A new item that begins in autumn. Shibuya PARCO's AW NEW LOOK

[ 2F ] MODE&ART

A.P.C. / Clean & Modern Collections Evolving Basic

The theme of the 21AW collection is the English proverb, “The show must go on.” We have evolved strong and simple items that serve as brand signatures, such as minimal denim, shirt dress, and A-line silhouettes, with clean and modern styling. While proposing a universal design that is not bound by trends, the collection of "A.P.C." feels like it is now. I'd like to look for a pair of clothes that can be worn up to a few years ahead in the basic treasure trove. Some products are scheduled to arrive after August.

AMBUSH® WORKSHOP 2 / Glamorous exaltation even when you relax at home

"AMBUSH®" has pursued this season with a design that allows you to experience a glamorous elevation and a futuristic and urban world view even when you are relaxing at home. The leather coat is elegant by narrowing the waist while loose box shape of the 80's style. The simple black dress is combined with the gardening boots to create a dressy and active balance. The luxurious collection of materials and silhouettes brings extraordinary and luxurious time.

21AW collection featuring ami alexandre mattiussi/90’s. Limited items are also available

In the 21AW season visual, photographers, actors, choreographers and soccer players appeared as models. They wore a cool collection in the mood of the “vibrancy show of the 90s” and expressed the diversity of the “ami alexandre mattiussi” style. In addition, this season, the logo "Ami de Coeur" marked with a large heart and the letter "A" collaborated with contemporary artist Jean Julian. Throughout the year, as the first project in which various artists freely interpret logos, we launched a collection of 9-inch capsules, including unisex T-shirts, sweatshirts, and hoodies. All items with adorable character accentuate this item with a serial number.

beautiful people / The design changes when rotated, the new "double end"

“Beautiful people” proposes a unique pattern technique called “DOUBLE-END.” It's not just reversible, but it turns around to turn the frill dress into an opera coat, and the fly jacket becomes a deck jacket. A collection in which silhouettes and volumes change dramatically, metaphored the present era when the concept of "normal" was overturned. It is a level where you can even remember shock as if the form is deformed. The clothes that allow you to enjoy the design of two clothes in one piece incorporate the spirit of sustainability of the designer Hidenori Kumakiri.

ENFÖLD / någonstans / The mysteries and outdoors of plants. Expressing "aspiration for nature" on-off

The theme of the 2021 PR Fall of "ENFÖLD", which celebrated the 10th anniversary of the brand, is "SEED". The collection by creative director Mizuki Ueda, "I put the mysterious spirit of the natural world into clothes" features a silhouette and detail that focuses on detail. The item with a beautiful tension that makes it a picture of itself is expressed with a strong artistic style. On the other hand, "någonstans", which is based on the concept of "clothing that makes you want to go somewhere different from everyday life", a collection called "I captured the outdoor scene from the perspective of fashion". With a size feel, functional materials, and earth colors that can cover the body shape, casual items that can be worn regardless of the person you wear.

Ground Y/Vintage Restructuring “Duality”

In the 2021AW season, with the keyword "Reconstructed Vintage", the bandana pattern of the 60s and used-like used processing were applied. This season, the pattern that reverses the front and back of the clothes was used to draw the "dual side" which is also a brand spirit. This collection is based on deep black, expressing tradition and innovation. In addition, a collaborative collection with the Evangelion New Theatre series will be sold exclusively for 10 days from July 16th (Fri) to 25th (Sun). In addition to the jumbo cut-and-sew type 4 with the motifs of Units 13 and 2, the rare collection piece 7, which has been developed in small quantities in the past, will be released.