SUSTAINABLE FASHION CAMPAIGN “CYCLE”｜ "Sustainable" is a form of comfortable "circulation" that changes the future, looking for "CYCLE"

［ 4F ］ FASHION APARTMENT

SNIDEL/Environmentally friendly, fresh spring kolor new item

"SNIDEL" reflects the concept of "#SNIDEL_FOR_SUSTAINABILITY" transmitted by the brand, and features high-quality organic cotton that meets strict production standards and items using natural dyes extracted from discarded vegetables. One of the most notable items is an update of a shirt dress with a ribbon, which was a big hit last fall and winter. The fabric contains more than 50% recycled polyester, realizing both environmental considerations and good color development. In the interior of the store, we use plenty of sustainable fixtures and surface materials that are revived by fluorescent lamps and CRT waste materials with craftsmanship. By harmonizing recycled materials with natural stones that feel the vitality of nature, it is finished with a simple and minimal impression.

Lily Brown boutique / "Upcycle Denim" series that reuses LEVI'S® to be discarded

This spring, the "Upcycle Denim" series will be released from "Lily Brown", which combines feminine and vintage look. A lineup of vest setups, skirts, bags, etc. that are docked with LEVI'S® denim, which was originally scheduled to be discarded, are docked on fake leather. The eco-friendly item is accentuated by the size of the taste that goes well with both casual and beautiful. The exquisite texture of denim and leather combined lightly creates a loose feel that does not stretch your shoulders.

DELFONICS/Replacement of parts for long-term use of ring notes

At DELFONICS, which selects design stationery and miscellaneous goods, maintenance of Memo L with Rolbern Pocket will be carried out for a limited time from March 26 (Fri) to 29 (Mon) at the attached shop-in shop "Rolbern Shop & Gallery". A bookbinding machine is installed at the store, where old covers can be replaced, damaged rings and rubber bands can be replaced, and paper can be replaced. Many people thought that durable ring notebooks could still be used even after their turn is over. For maintenance of parts that can be repaired on the day, add notes on consumables to the list of items you want to keep for a long time.

Giraffe / Use is free! "Silk fabric assort" from how to enjoy

The ties specialty store "giraffe" sells masks and clip bowties that utilize scraps of textiles. We also carry out exhibitions that trace the background of the production, so you can learn about the process from the creator to the sales floor. During the event, limited sales of "small items creation kits" and "fabric assorted packs" that can hand-made card cases and book covers are sold. What kind of thing to make from the silk fabric of Made in Japan, an original design filled with commitment? We will send out proposals for things and things that can be found from the original way of enjoying.

CABANE de ZUCCa / Light, durable, eco-friendly! New standard bag collection

A collection of bags made from recycled leather is now available from "CABANE de ZUCCa". The “next-generation leather”, which is made from the debris that comes out when making natural leather products with cutting-edge technology, is attracting worldwide attention and is light and durable, so it is also used in airplane seats, restaurants, hotel interiors, etc. The bag with flaps on a square body is simple and minimalistic design that can be coordinated. It is popular as a new standard item of the brand with excellent weight and durability.