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  • Kyohei Hattori x UNDERCOVER NOISE LAB | A new approach in which multiple brand lines are mixed in one space.

Kyohei Hattori x UNDERCOVER NOISE LAB | A new approach in which multiple brand lines are mixed in one space.

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Kyohei Hattori x UNDERCOVER NOISE LAB | A new approach in which multiple brand lines are mixed in one space.
Kyohei Hattori x UNDERCOVER NOISE LAB | A new approach in which multiple brand lines are mixed in one space.

Kyohei Hattori is a model who is widely active in a wide range of activities, including season look and runway shows for domestic and foreign brands. Since 2013, he has been active as a photographer and has held his own solo exhibition, and has been recognized as a creator. He visited UNDERCOVER's new concept shop "UNDERCOVER NOISE LAB". I would like to introduce a new approach and world view that UNDERCOVER attracts, which Hattori himself likes to wear privately.

Photo
Kenichi Sasaki
──── Kyohei Hattori
Text
Showgo Komatsu
Edit
RIDE MEDIA&DESIGN inc.

 

The iconic graphic was dropped.
A large number of items limited to Shibuya PARCO are available.

"UNDERCOVER NOISE LAB" is one of the largest in-shop in Japan in UNDERCOVER. Attention is limited products produced to commemorate OPEN. From designs with bold and edgy graphics with pixelated shop names to illustrations with demon wings in classic cars, we drop designs like UNDERCOVER into a number of items such as T-shirts, sweatshirts, and coach jackets.

UNDERCOVER in a single space
This is the first attempt that condenses a multifaceted world view.

The biggest feature is that the collections of SueUNDERCOVER and JohnUNDERCOVER are lined up, led by UNDERCOVER men and women, as well as MADSTORE UNDERCOVER items, miscellaneous goods, and collaboration items are also available at the same time. The interior of the store, which is displayed for each line, uses different interior designs that project each concept, and expresses a multifaceted and chaotic world view throughout the shop. It seems to be in harmony with Shibuya PARCO, where a variety of fashion brands are opening from Maison to street, and borderless and culture are mixed.

Collaboration with the movie "Orange Watching Orange".

Hattori, who looks around the store, stopped and stared seriously, is one of the movies representing director Stanley Kubrick, released in 1971, and is a collaboration collection with "Clock-making Orange", which boasts a cult popularity. Hattori-san has a satisfying expression through his sleeves as a favorite. "It's one of my favorite movies. It's great to be able to wear the impressive scene of the movie as it is. It has a great impact, so I would like to make the design stand out by pairing it with a simple item."

Coat ¥120,000+tax, Ron T¥18,000+tax boots ¥58,000+tax, boots topper ¥15,000+tax

Also pay attention to the collection of items with MEDICOM TOY.

One of the popular items of UNDERCOVER, it attracts attention every time it is released, a joint work with Aiko Nic Bear, hamburger, and MEDICOM TOY with apples motifs. These items can also incorporate the design of UNDERCOVER into the interior, and are so popular that they are sold out every time they are released. There is also an affordable key ring that will be pleased with a small present, so it's a place you want to visit to look for gifts for friends and lovers who love fashion.

It will surprise you with a variety of approaches
Focus on the future of "UNDERCOVER NOISE LAB".

Since the name of the shop is named “LAB (lab)”, we must expect that UNDERCOVER’s challenging approach will be taken in this place. It will be more aggressive than ever before in the world. New items and information will be published on the "UNDERCOVER NOISE LAB" Official Instagram (@undercover_lab), so it is recommended that you follow them so that you do not miss them.

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Shop name
UNDERCOVER NOISE LAB
Floor
Shibuya PARCO 2F
Handling items
Women/mens
TEL
03-5422-3585
Official website
http://www.undercoverism.com/
Official SNS
instagram : @undercover_lab
twitter : @undercover_lab
Tax exemption
TAX FREE

Kyohei Hattori

Born in Osaka Prefecture. He belongs to Street Snap Media Droptokyo and Model Agency AMAZONE. He moved to Tokyo in 2013 and expressed his creativity by wearing two pairs of straws, a model and a photographer. His strong personality as a model and his sharp sensibilities as a photographer are highly evaluated, and both are rare beings that continue to attract attention. We look forward to your continued success in the future. Instagram(@kyoheihattori

 

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