【Mid-Century MODERN】 Plia Chair Novelty Campaign

During the period from January 22 (Wednesday) to February 17 (Monday), 2025, customers who purchase Plia Chair will receive a tote bag with the logo of the pre-chair maker "Anonyma Castelli".

You can try it at the store, so please come and take this opportunity.

[Applicable products]
⚫︎Plia Chair
・Chrome/Clear
・Chrome/Pink
・Chrome/Smoke Black
⚫︎Plia Chair Color
・White/Clear
・Red/Clear
・Black/Clear
⚫︎Plona Chair
・Clear
・Smokey

[Target stores]
・Mid-Century MODERN FlagShip Shop
・Mid-Century MODERN Shibuya PARCO
・Mid-Century MODERN Online Store
・Beads International Official Online Store calif
・PARCO ONLINE STORE

Designed by Giancarlo Piretti, Plia Chair, a side chair designed by Jean Carlo Piretti, can be folded and stacked.
The structure that can be folded only with the left and right parts of the seat surface has become the model of the current folding chair, and its functional beauty has been highly evaluated, and has been sold worldwide since 1969.
It is a masterpiece that has been selected as a collection of MoMa and has won numerous awards.