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  • PARCO advertises the city of Shibuya | A collection of creatives from around the world, such as GUCCI, M/M (Paris), and AKIRA.

PARCO advertises the city of Shibuya | A collection of creatives from around the world, such as GUCCI, M/M (Paris), and AKIRA.

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PARCO advertises the city of Shibuya | A collection of creatives from around the world, such as GUCCI, M/M (Paris), and AKIRA.
PARCO advertises the city of Shibuya | A collection of creatives from around the world, such as GUCCI, M/M (Paris), and AKIRA.

The new Shibuya PARCO has finally been renewed. We carried out advertising jacks in Shibuya Station, where more than 3 million people come and go every day, Maruyamacho, which has been enlivening the Japanese club scene, a center town where youth and energy are mixed, and Koen-dori St. Jinnan, where Shibuya PARCO is located. New stores GUCCI, DIOR BEAUTY SHIBUYA, alexanderwang, the topic "AKIRA" exhibition, and the creatives of M/M (Paris) who set up OPENING CAMPAIGN are gathered. When walking around the city of Shibuya, be sure to pay attention to it.

The poster visual of GUCCI appears in the city of Shibuya.
Gucci Shibuya Parco Art Puzzle

GUCCI, who is fully open to Shibuya PARCO, has arrived a visual that expresses seasonal items by hand. The posters expressed in six colors can be found on street corners in various areas such as Shibuya Center Street, Dogenzaka, and Jinnan. Please take a look at the new world view that arises from the fusion of GUCCI and the city of Shibuya. In addition, "Gucci Shibuya Parco Art Puzzle" is being held to look for this poster in the city. For more information, please visit GUCCI official LINE @.

JR, Tokyo Metro, Keio Electric Railway lines. JR, Tokyo Metro, Keio Electric Railway lines.

The main visual of M/M (Paris) will be greeted at Shibuya Station.

The main visual for the new Shibuya PARCO was M/M (Paris), an artist who has made numerous works with world-class maisons and creators. The five characters in the shape of P, A, R, C, and O represent the key themes of Shibuya PARCO, FASHION/ART/ENTERTAINMENT/FOOD/TECHNOLOGY.

Inside the ticket gate of JR Shibuya Station

GUCCI, LOEWE by VOGUE
The latest collection of COMME des GARCONS GIRL.

Limited-time poster for "VOGUE x SHIBUYA PARCO". The latest look of the latest items of "GUCCI", "LOEWE", and "COMME des GARCONS GIRL" shot at Shibuya PARCO Building is published in the December issue of VOGUE JAPAN (released on November 28).

JR Shibuya Station, next to Bershka, Shibuya Center Street.

The powerful visuals of AKIRA ART OF WALL.

The manga "AKIRA" continues to be loved by fans all over the world. "AKIRA ART OF WALL" drawn on the enclosure during the renovation of Shibuya PARCO has become a hot topic as a photo spot in Shibuya. "AKIRA ART OF WALL Otomo Katsuhiro x Kosuke Kawamura AKIRA ART EXHIBITION" is being held at "PARCO MUSEUM TOKYO" on the 4th floor, where visitors can enjoy the world view again. A powerful visual by the original author Katsuhiro Otomo and collage artist Kosuke Kawamura has appeared again in the city of Shibuya.

Shibuya Scramble Crossing, Tokyo Metro Shibuya Station.

At the scramble intersection, the visuals of "DISOR and RIMOWA" CAPSULE COLLECTION are displayed. This is based on the "DISOR MEN'S POP-UP STORE" limited OPEN on the window on the 1st floor. On the stairs where people from Tokyo Metro Shibuya Station come and go, there is also a luxurious poster visual for "DISOR BEAUTY SHIBUYA".

Shibuya Station on the Keio Inokashira Line.

The restaurant floor boasts a variety of specialty menus!
Food poster for Hanako x Shibuya PARCO

A wide variety of “food” is one of the attractions of Shinsei Shibuya PARCO. At B1F CHAOS KITCHEN and 7F RESTAURANT SEVEN, we are developing unique restaurants that can be tasted in genres and scenes. Advertisement posters teamed up with the magazine "Hanako" lined with delicious menu cuts designed by each shop. Just looking at it makes me hungry.

Tokyo Metro Shibuya Station, Shibuya Center Street, etc.

Alexanderwang's limited poster with a presence on the street corner of Shibuya.

Click here for the limited visual poster of "allexanderwang" on the 2nd floor. The appearance suddenly appears in unexpected places, such as a parking lot near Shibuya Center Street and a side road from a scramble intersection, is truly worthy of advertising jacks.

Finally, I would like to introduce an advertising flag using M/M (Paris) visuals. It is installed in various places along the road leading to Shibuya PARCO, such as Koen-dori St., Shibuya Center Street, and Organzaka, so why not visit this flag as a landmark?

※The advertising period for Shibuya Station is scheduled to be until November 24. Please note that the end periods are different in the setting place.
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