Early in the fall and winter season. SPECIAL WEEK only in Shibuya PARCO | “SHIBUYA PARCO A/W NEW LOOK”｜

［1F］ SHŌTENGAI-EDIT-TOKYO

GUCCI/New environmentally friendly collection <Gucci Off The Grid> is now available.

GUCCI (Gucci)'s new collection is designed not only to use materials procured in a highly sustainable manner, but also to reduce the company's commitment to carbon footprint. The lineup includes sneakers and wear, pouches, wallets, mini bags, fedra hats, and baseball caps that use recycled nylon yarn ECONYL®, etc. Available in three colors: orange, yellow, and black, special blue items are also available as limited to Japan. A must-see campaign movie in which MIYAVI appeared in the global campaign for the first time as a Japanese musician. Prefall products are scheduled to arrive at any time from the end of June.

An elegant and sensual collection inspired by LOEWE/French philosopher

Women's prefall collection with the theme of "an anti-systematic spirit fascinated by culture and history." Inspired by the way of life of Simone de Bovoire, a philosopher and feminist theorist and activist from Paris, along with a unique trapezoidal silhouette, classical outerwear such as the Peacode trench coat, and the Victorian-age feminine dress with an A-line silhouette in the Victorian Age style. For leather goods, we want to focus on practical items that add playful texture to functionality, such as balloon bags, hoseshoes, flamenco, etc. The 20AW season starts in mid-July.

Megan Rapino, an American professional soccer player who won the 2019 Soccer World Cup, was appointed as the men's advertising campaign. Her portrait of pink hair, fashion photography captured with a distortion wide angle, and a puzzle bag. By incorporating the "distortion" of "face characteristics, body posture, and surface of objects" into visuals, the focus is on "life, movement, and energy."

THOM BROWNE/ First Fragrance Collection Appears Six Fragrances and Identities

"Thom Browne"'s first fragrance collection has finally been released in Japan. The six fragrances that ideas were born in New York and manufactured in France are based on beticabsolutes containing high concentrations of Haiti vetic oil that serve as signatures. Cumber 01, grapefruit 02, rose 03 reminds you of a light daytime scene, whiskey 04 and smoke 05 remind you of a deep night. The scent with different stories and identitys will appear in the store from late July. The 20AW season starts from mid-July to late July.

RIMOWA/ Shibuya PARCO’s first POP UP STORE

RIMOWA (Rimowa), a world leader in high-performance premium gauges, opened its first store in Shibuya Parco. At this POP UP STORE, a lineup that focuses on aluminum suitcases, which are also icons of the brand. New colors "Berry Purple" and "Graycher Blue", which are popular for their lightness and abundant colors unique to polycarbonate, and iPhone cases with high protection performance and stylish look are also available. Rimowa's suitcase, which combines German engineering and craftsmanship with exquisite balance, continues to be loved by jet setters around the world over time. Let's take a look at this opportunity.

discord Yohji Yamamoto/ Pay attention to “impact size” and “unique drape”

We pick up new autumn and winter works from "diskord Yohji Yamamoto", a world-renowned designer, Yoji Yamamoto, who proposes new values for luxury accessories. Double big shoulder of the series announced at <AW20/21 Yohji Yamamoto POUR HOMME Paris Collection> is a look with a great presence as if two large bags were combined. It has a unique design that integrates with clothes in a structure that fits the body. On the other hand, the Unevenness shoulder, which seems to have cut out the details of the clothes of <AW20/21 Yohji Yamamoto FEMME Paris Collection>, has an impressive soft drape. The built-in in-bag is mounted with a little floating, so the drape is maintained without being affected by the contents of the bag. The 20AW season will start from July 14th (Tuesday).

Embroidered pouches of HUMAN MADE/ "Shirokuma" and "Hot Dog" are now available.

From "HUMAN MADE", a bold mini pouch with the motif of the brand signature Shirokuma and hot dogs appeared. The pouch is finished with embroidery, and the shoulder is made of Shoo lace, which features original graphics. HUMAN MADE's fourth store in Tokyo, "HUMAN MADE SHIBUYA PARCO", also has the first sake bar. Why don't you enjoy a drink in a conceptual space after shopping?

Yves Saint Laurent Beauté/Preliminary order for new autumn works that bring out hidden charm

A fall collection of "Yves Saint Laurent Beauté" (Yves Saint Laurent Beauté), which focuses on the colorful charm hidden in a shelter called black, with the keyword "HIDDEN TEMPTATION". There are attractive colors that bring out new charms, such as eye palettes, which show six passionate and sensual colors when you open the case with the Pison leather motif, new color lips and nail colors in the Dasty color, and brushes that color the cheeks in a glossy and sensitive manner. Pre-order orders started on July 12 and released on July 24.

IPSA/ "IPSA inspired by beautiful people" appeared on a limited basis

This summer, a limited edition <designing face color palette> in collaboration with the fashion brand "beautiful people" will be released on July 31st (Fri). The new pallet limited edition with teak, highlights, shading, and perfecting colors are packed with a package reminiscent of a beautiful person's masterpiece rider's jacket and a black barm-shaped cheek. If you put it on your skin, it will color according to the moisture of the person's skin, and it will bring out the personalized blood color. On the same day, there is also a lineup of kits that can be selected including 15 <designing face color palettes> (standard products) that can be selected from "fane color" and "blood color".

shu uemura/<Ann Limited> series for healthy glowing skin with new light.

From "Ann Limited" of "Shu Uemura", which leads to nude-conscious skin, a new glow type that can achieve moist and natural gloss finish is now available. With a foundation of skincare ideas that give you fresh texture and moisture, it creates a healthy glow that shines from inside. Petal 55, a special sponge that enhances gloss, is also included. There are a total of 24 variations developed for Asians, so why not look for a color that suits you? Released on August 19 (Wednesday). Present a sample at the store ※Limited quantity, end as soon as it runs out.

Shop name

shu uemura

TEL

03-6416-5875

Click here for details.

https://shibuya.parco.jp/shop/detail/?cd=025802