In collaboration with Max Siedentopf, a conceptual artist who works in all fields, including video, photography, sculpture, and creative direction, to create visuals. Visuals created based on the concept of "Believe It or Not!" appear in various parts of Shibuya PARCO, enlivening the mood of the latest A/W collection.
In this era of AI and augmented reality in 2024, we are just in the middle of the intersection of the digital world and the physical world. In an era where fiction and nonfiction, the boundaries of truth and false become increasingly ambiguous, a new world where expanded reality intersects with fiction and everything that can be imagined is depicted with four seasonal themes.
In AUTUMN, the third installment, we focus on augmented reality under the theme of "ENHANCED OUTDOOR".
"AUTUMN's theme was a thrilling and immersive outdoor exploration experience that seamlessly combines the real world and augmented reality. Through a unique story, it expresses the beauty of the physical world in a slightly exaggerated manner."
― Max Siedentopf
Believe It or Not!
With the evolution of technology
You can create anything you imagine.
It's very strange and very fun.
What is the reality in front of you? Do you think?
I'm unique to myself
Let's create a wonderful "reality."
It depends on your imagination.
―
Chapter 3.
“ENHANCED OUTDOOR”
An outdoor experience that expands.
This is a great nature where reality and augmented reality seamlessly blend together.
Leave yourself to the beauty of nature.
I've never experienced it before
Have a thrilling immersive experience full of surprises.
The things that can be touched are beautiful now and in the future.
Technology will bring it out further.
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Director & Photographer - Max Siedentopf
Director of Photography - Andre Szankowski
Stylist - Isabel Carmona
Hair Stylist - Edgar Venâncio
Make-Up Artist - Antonia Rosa
Art Director - Francisco Oliveira
Props Stylist - Adelia Azedo
Actors - Afonso Peixoto, Catarina Tenzin, Laki, Leonor Carneiro, Lucas Soeiro, Mel, Patricia Sousa
Talent Agent - João Venda Matias
Agency - Karacyer
Music - Nicko Franklin
Production - PAGE
Executive Producer - Nick Page
Line Producer - Nick Roycroft
Production Manager - Christian Page
Produced by RCKT/Rocket Company*, PARCO
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2024 A/W NEW LOOK Original scarves using the main visual will be presented to the first 500 people.
Click here for details.