SHIBUYA PARCO PRIDE2024｜ "PRIDE2024" will be held to color Rainbow kolor. Photo report on the festival full of passionate energy

LOEWE

LOEWE was the first sponsor of Tokyo Rainbow Pride as a luxury brand in 2022. This is the third time since, and this time, we collaborated with artist Yayoi Deki, who is known for his colorful paintings by finger stamping. "Polysexuality", "Bisexual", and "LGBT" are developed from works inspired by the flags of all minorities, including sexual minorities. For the city of Shibuya, we exhibited art that remains in the heart of what we see.

The Princess Exhibition at midnight: Power of Love

GALLERY X BY PARCO will hold the first exhibition "Princess at midnight - Power of Love" (commonly known as "Zeropuri"), which attracts support from a wide range of generations, mainly Generation Z! When you step into a space where the charms of the four positive and cute princesses are condensed, it was an exhibition full of love that empowered them.

MARC JACOBS

Rainbow, a symbol of PRIDE, is specially developed in the limited kolor of the brand icon "The Snapshot". We have prepared such colorful items that make your heart dance when you wear it, and you can feel a little stronger.

Campy! bar

"Campy! bar" from Shinjuku 2-chome, which is exceptionally unique at Shibuya PARCO, is a men and women of all ages sexuality. This MIX bar, which can be enjoyed with female dress waitresses and bar staff who have unique characters, will be exhibited at "Tokyo Rainbow Pride 2024"! The space for toasting and laughter with the gorgeous daily cast has spread.

OPULENCE

On the first day, "OPULENCE", which organised the event at Shibuya PARCO, also appeared in "Tokyo Rainbow Pride 2024". Drag queens familiar with "OPULENCE" excited the celebration.

＜BACK＞ Sparkle ～ROAD TO OPULENCE～

＜BACK＞ fancyHIM × Shibuya PARCO Rainbow PRIDE PARTY