CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ Shibuya PARCO's "New Sustainable". "Circulation" for the future that meets and spins.

［ 4F ］ FASHION APARTMENT

KANEKO GANKYOTEN| Timeless eyewear that shines through craftsmanship inherited in eyeglass production areas

Sabae City, Fukui Prefecture, is one of the world's leading eyeglass producing areas, accounting for 90% of domestic eyeglasses. Founded in 1958 in Sabae City, "KANEKO GANKYOTEN" has been able to achieve sustainable manufacturing by facing the succession and development of tradition by in-house manufacturing from planning to sales. The original eyewear collection creates a classic atmosphere with delicate patterns on rims and bridges with outstanding craftsmanship. At the store, valuable Western vintages are developed, such as British deadstocks in the 1970s and American glasses in the 60s and 70s. Find your favorite timeless glasses that you can love for a long time.

PAMM（GATE）| Ethical Homewear Brand Holds Screen Printing Event

We develop eco-friendly homewear and underwear, mainly organic cotton and recycled fiber. In order to minimize wasteful fabrics, we are also focusing on meticulous efforts such as designing them so that they can be cut anywhere, and increasing production of domestic factories. For example, the number of vinyl slippers in gymnasiums and public halls has decreased in recent years, and now there are only two production plants in Japan. Focusing on such lost handwork, he also produces beautiful slippers. On March 23 (Saturday) during the period, a silkscreen event (¥1500 per color) that allows you to take in used clothes will be held.

FRONT 11201｜ Limited-time shirt made from reusing leftover cloth by a popular New York clothing store

"FRONT 11201" handles genderless and timeless selects from high quality vintage wear and jewelry to original items. This time, a limited number of shirts were sold as part of an upcycle project that reuses residual cloth. This item has the soft and thickening texture unique to cotton rayon and wool, and feels the unique texture of vintage. Because of the reuse fabric, there is no plan for additional production, and it is a must-have item that must be sold out.

CABANE de ZUCCa｜ The classic popular yacht rope bag is renewed

A classic popular item that combines minimal look and functional beauty is renewed. An impressive design with a handle using a yacht rope and a round bucket shape. By collecting and compressing leather fragments and coating the surface with transparent polyurethane, it combines a glossy smooth texture with a strong and supple charm. In addition, while leather, lightweight and easy to carry, and more functional by lining. A bag with an elegant atmosphere can be used daily regardless of circumstances.

LILY BROWN｜ Respect the history of fashion with rich vintages

Based on the concept of "Vintage feature dress", "LILY BROWN" is a collection that incorporates delicate Kraftwerk of vintage items and original designs. The realistic close, with bold colors and unique details, has a sophisticated mood, and is particular about the environment-friendly fabric. We use high quality and eco-friendly USA cotton for vintage denim, which is completely damaged, and reduce pollution emissions by laser processing without chemicals. In addition to the store, vintage bags, remake items, and accessories are also available, suggesting the charm of vintages that can be connected carefully.

SNIDEL| New line of finest organic materials that propose a variety of coordination

SNIDEL is actively engaged in environmentally friendly initiatives, including the launch of a new line using organic materials in 2018. Made from 100% of the finest organic cotton from Italian spinning manufacturer Emirkotoni, a cardigan and amesuri knit featuring a glossy, drape, and a supple texture. In addition, the ensemble knit, which combines organic cotton and recycled polyester, excels in sustainable materials and trendy designs, such as adding gorgeousness with deformed ribs to a simple silhouette. You can enjoy a variety of coordination, such as layering or wrapping it around your shoulders.

FRAY I.D｜ Real close with trendy feeling using recycled materials

We propose an elegant and modeful real close while expanding our products using recycled and organic materials. The no-color jacket made of 100% recycled polyester slab yarn is made into a soft and supple texture. The straight-line, no-color that makes your neck look clean creates a stylish impression. In addition, dresses made from recycled raw materials can be worn with bare cami-type and trendy styles. The wrap design, side tuck, and loose silhouette toward the hem make the body line look beautiful without picking up too much.

Mid-Century MODERN｜ Unique one-of-a-kind bag born from apparel waste materials

An interior shop dealing with designer furniture and miscellaneous goods that were active during the mid-century period of the 1940s and 1970s. During the exhibition, a POP UP of "INTERVAL MARKET" will be held to propose products that will make you feel better during the busy and busy days, and a workshop will be held. One of the most important things to note is the "sutemimi" series, which is upcycled into bags and lugs using apparel materials that are discarded (the “discarded ears” which is the ear part of the brand name). Be sure to pick up special products that were born with sustainable ideas.

newstaa| One item full of warmth, remakes the texture and texture of used clothes carefully.

A select shop based on the concept of "creating a new stear and the future". The brand "SHINPIN" remakes used clothes and Kofu, creating unique one-of-a-kind items such as patchwork, asymmetric dress, and bisches that combine various races. Items made while cherishing the texture and texture unique to used clothes, regardless of age or country, can feel the simple softness and warmth of handmade items. In addition, we try to reduce waste as much as possible, such as remake small pieces into small pieces, and pay attention to tailor-made remake services that bring new life to clothes that are no longer worn.

RINKAN| Brand purchase specialty store that contributes to a sustainable consumption cycle

A specialty store for the purchase of RINKAN, a select shop that purchases and sells up-and-coming street brands from luxury brands overseas and domestic. It assesses and buys various items from clothes, accessories, sneakers, bags. The consumption cycle of passing items that have decreased opportunities to wear to new people is an important initiative to preserve limited resources and the global environment, and pass them on to the next generation. During the period, we are conducting a campaign to distribute ¥500 coupons that can be used for shopping at Shibuya PARCO for each purchase price of ¥5,000.