CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ “New sustainable” at Shibuya PARCO. "Cirrelation" for the future that meets and spins

［ 4F ］ FASHION APARTMENT

Kaneko Glasses Store | Timeless eyewear that shines with craftsmanship inherited in eyeglass production areas.

Sabae City, Fukui Prefecture, is one of the world's leading eyeglass production areas, accounting for 90% of domestic eyeglasses. Founded in Sabae City in 1958, Kaneko Glasses Store has been manufacturing in-house from planning and manufacturing to sales, facing the succession and development of tradition and realizing sustainable manufacturing. The original eyewear collection brings a classic atmosphere with delicate patterns on rims and bridges with outstanding craftsmanship. At the store, valuable Western vintages such as British dead stock in the 1970s and American glasses in the 1960s and 1970s are available. Find your favorite timeless glasses that you can use for a long time.

PAMM｜ Ethical homeware brands hold screen print events

We offer eco-friendly homewear and underwear, mainly organic cotton and recycled fiber. In order to minimize wasteful fabrics, we are also focusing on meticulous efforts, such as designing them so that they can be cut anywhere, and increasing domestic factory production. For example, the number of vinyl slippers in gymnasiums and public halls has decreased in recent years, and now there are only two production plants in Japan. Focusing on such lost handwork, he also produces beautiful slippers. On March 23 (Saturday), during the period, a silk screen event (¥1500 per color) was held in which used clothes can be brought in.

FRONT 11201｜ A limited-edition shirt made by a popular New York clothing store that reuses residual cloth.

"FRONT 11201" handles gender-free and timeless selection, from high-quality vintage wear and jewelry to original items. This time, as part of an upcycle project that reuses residual cloth, we sell limited quantities of shirts. This item has the soft and thick texture unique to cotton rayon and the texture of wool, and feels the unique texture of vintage. Since it is reused fabric, there is no plan for additional production, and it is an indispensable check item to sell out.

CABANE de ZUCCa｜ The popular yacht rope bag has been renewed.

A popular standard item that combines minimal look and functional beauty has been renewed. The handle with a yacht rope and the round bucket shape are impressive. By collecting and compressing leather fragments and coating the surface with transparent polyurethane, it combines a glossy smooth texture with a strong and supple charm. In addition, the leather is lightweight and easy to carry, and the lining makes it more functional. A bag with an elegant atmosphere will be useful for daily use regardless of circumstances.

LILY BROWN｜ Respect the history of fashion, along with rich vintages.

Based on the concept of "Vintage feature dress", "LILY BROWN" works on a collection that incorporates delicate craftwork of vintage items and original designs. The real close, which has a sophisticated mood with bold color use and unique details, also focuses on environmentally friendly fabrics. We use high-quality, environmentally friendly USA cotton for denim full of vintage feeling, and laser processing without chemicals to reduce contamination emissions. In addition, vintage bags, remake items, and accessories are also available at the store, and we propose the charm of vintage that can be connected carefully.

SNIDEL｜ New line of finest organic materials that offer a variety of coordination.

In 2018, SNIDEL launched a new line using organic materials, and is actively engaged in environmentally friendly initiatives. Using 100% of the finest organic cotton from Italian spinning maker Emilkotoni, cardigans and Americansuri knits characterized by luster, drape, and supple texture. In addition, the ensemble knit made of organic cotton and recycled polyester is good at sustainable materials and trendy designs, such as adding gorgeousness with deformed ribs to a simple silhouette. You can enjoy a variety of coordination, such as layered or wrapped around your shoulders.

FRAY I.D｜ Real close with a trendy feeling using recycled materials

While expanding products made from recycled and organic materials, we propose an elegant and mode realistic close-ups. The no-color jacket made from 100% recycled polyester slab thread has a soft and supple texture. The straight-line no collar that makes the neck look neat, creates a stylish impression. In addition, the dress made from recycled materials is made of bare-cami type and can be worn with a trendy look. The wrap design, the side tuck, and the silhouette that gently spreads toward the hem make the body line look beautiful without picking too much.

Mid-Century MODERN｜ A unique one-of-a-kind bag made from apparel waste materials

An interior shop dealing with designer furniture and miscellaneous goods that was active during the mid-century period in the 1940s and 1970s. During the exhibition, we will hold a POP UP of INTERVAL MARKET, which proposes products that will make you feel better during the busy and busy days, and also hold workshops. Of particular note is the sutemimi series, which uses discarded apparel materials ("discarded ears") and upcycles them into bags and rags. Be sure to pick up a special product born with a sustainable idea.

newstaa｜ A one-of-a-kind item full of warmth that has been carefully remade for the texture and texture of used clothes.

A select shop based on the concept of "creating a new star and the future." The brand "SHINPIN" is remaked by combining used clothes and Kofu, creating unique items such as patchwork, asymmetric one-piece dress, and bisches that combine various races. Items made while cherishing the texture and texture unique to used clothes, regardless of age or country, can be felt even the simple softness and warmth of handmade items. In addition, we try to reduce waste as much as possible, such as remake small pieces into small items, and pay attention to tailor-made remake services that bring new life to clothes that are no longer worn.

RINKAN｜ Brand purchase specialty stores that contribute to a sustainable consumption cycle

A specialty store for purchasing and selling up-and-coming street brands and past masterpieces from luxury brands overseas and domestic. They assess and buy a variety of items, from clothes, accessories, sneakers and bags. The consumption cycle of passing items that have reduced wearing opportunities to new people is an important initiative to preserve limited resources and the global environment and pass them on to the next generation. During the period, we are conducting a campaign to distribute ¥500 coupons that can be used for shopping at Shibuya PARCO for each purchase price of ¥5,000.