Sato Keigo, Ruki Shiraiwa (JO1) x BYREDO/ON THE CORNER Shibuya | The adventure of the five senses to find happiness that invites you to nostalgia

I wake up my memory. Emotional
Fragrance of "BYREDO"

"BYREDO" is a contemporary luxury brand founded in Stockholm in 2006 that pursues an emotional experience. Its history begins with fragrances, and now it sells makeup, home goods, leather goods, and accessories in 40 countries around the world. BYREDO, which aims to replace memories and emotions with products and experiences, has been successful through a new approach of creating creation through emotions.
Keigo Sato is private and loves BYREDO fragrances. During the interview, he took out the perfume "BLANCHE" from his bag and showed me. "I've been using this since I bought it in Korea. I like the smell of a baby. This perfume has a gentle scent like a baby, like a softener with a good smell," says Sato.

"I don't think the scent is really memorable. In music, the scene of the song I listened to in the past suddenly comes back. Occasionally, when I smell the perfume used by a person I used to be close to in the city, I remember something. The scene when I play with my friends suddenly comes back. That's why I think the scent is very important, and I think I have quite a bit of smell fetish," says Ruhime Shiraiwa.

From perfume worn at night to scent of flowers blooming in the desert.
The magic of scent that enriches lifestyles

"VANILLE ANTIQUE", also known as "Sleeping perfume," is the scent that made Kogo Sato and Ruhime Shiraiwa crazy in the shop. Designed for the night, this scent goes well with bare skin, with a mixture of vanilla, warm cashmere wood, and musk, with vanilla beans as its axis. Also, when I smelled the scent of MOJAVE GHOST, which was inspired by the vast desert "Mohave Desert," which spans Arizona in the southwestern United States, both of them shine with "good smell!"

Shiraiwa: Perfume to enjoy at night……I didn't have the idea of putting on perfume when I went to bed, so it was something very good. The liquid is not transparent, it's colored. I still have something that I applied to my skin during shooting.

Sato: It lasts for 8 hours. You have to wake up, put on it again, and sleep twice (laughs).

Kageko Sato and Ruki Shiraiwa
Analyzing each other's character……

About four years have passed since the formation of JO1, and they are now like family members. I tried to analyze each other's character.

Sato: In other words, Ruki-kun is a prince.

Shiraiwa: It's not a prince (laughs).

Sato: It's a word of the prince, but he's still a young prince (laughs).

Shiraiwa: Kageko loves fun anyway. It seems that elementary and junior high school students have become adults.

Sato: That's good, but I'm not very happy (laughs).

Shiraiwa: It's good! Even during practice, the scenery is excited by the playfulness of the scenery. The place becomes very bright. The boy's heart is forgotten when you grow up, but Keigo has it all the time. That's why the mood maker of JO1!

Sato: I'm so embarrassed……The current line is exactly the same as what I said in an interview (individual) earlier (laughs).

Shiraiwa: Then I was able to analyze it! What did you say?

Sato: When everyone got tired of work, I said it was important to play.

Shiraiwa: Well, it's not really good! That's about 100%.

I had an important feeling.
An irreplaceable thing for the two

They like fashion. I asked about the memorable and unforgettable shopping experience and the items I have been using for many years.

Shiraiwa: What would you like to present to a member at BYREDO?

Sato: I think perfume is good after all. There were many different types.

Shiraiwa: I found the same candles I saw at the member's house in the shop! Candle gifts are also good! I want to have a relaxing time before going to bed at night.

Shiraiwa: In LA, you went shopping with Takumi (Kawanishi) and Shioon (Tsurufusa). You bought one of the best trainers.

Sato: Buy the same thing in different colors for two people. It's a good memory of LA.

Shiraiwa: I have always cherished accessories such as rings and necklaces. I've always liked what I bought when I was 19 or 20 years old. I'm wearing it before the audition. If you wear it, it means "don't forget your beginnings", and there is also a feeling that you are taking memories together, so you can't throw it away.

Sato: I've always been using the watch I got from my grandpa.

＜NEXT＞ ON THE CORNER Shibuya｜ An important time to spend time with good old American diners and to forgive friends