It is aroma and food that gives a little happiness and healing to the busy days of Keigo Sato and Ruhime Shiraiwa, who are active as the Global Boys Group JO1. One of the two favorite fragrances is "soap-like fragrance". Shop cruises at "BYREDO", which is popular for its transparent scent like freshly washed sheets and soap, and "ON THE CORNER Shibuya", which is popular for authentic hamburgers and hot dogs that both love. They also interviewed about the happiness they found and their dreams for the future.
- Photo
- Sachiko Saito
- Stylist
- Miho Kiminami
- Hair＆Make
- Mika Sasaki , Akane Komoto
- Text
- Hisako Yamazaki
- Edit
- RIDE Inc.
I wake up my memory. Emotional
Fragrance of "BYREDO"
BYREDO is a contemporary luxury brand that pursues an emotional experience founded in Stockholm in 2006. Its history began with fragrances, and now it has makeup, home goods, leather goods and accessories in 40 countries around the world. BYREDO, which aims to replace memories and emotions with products and experiences, achieved success with a new approach to creating creation through emotions.
Keigo Sato is private and loves BYREDO fragrance. During the interview, he took out the perfume "BLANCHE" from his bag. “I’ve been using it since I bought it in South Korea. I like the smell of a baby. This perfume has a kind fragrance like a baby, like a softener with a good smell,” says Sato.
"I don't think the smell will be very memorable. Music and the scene of the song I heard in the past will suddenly come back. Sometimes when I smell the perfume used by a person who was close to me in the city, I remember something. The scene of playing with friends will come back suddenly. So, I think the scent is very important, and I think there is quite a smell fetish place in me,” says Rhime Shiraiwa.
From perfume worn at night to the scent of flowers blooming in the desert.
The magic of fragrance that enriches your lifestyle
In the shop, Kageko Sato and Rhime Shiraiwa are absorbed in the scent of "VANILLE ANTIQUE", also known as "Sleeping Perfume". Designed for the night, this fragrance is a mixture of vanilla, warm cashmere wood, and musks which are sweet around vanilla beans. In addition, when I smelled the scent of "MOJAVE GHOST", which was inspired by the vast desert "Mojave Desert", which spans Arizona in the southwestern United States, both shone their eyes with "good smell!"
Shiraiwa: Perfume to enjoy at night……I didn't have the idea of wearing perfume when I went to bed, so it was very good. The liquid is not transparent, it is colored. I still have to wear it on my skin during the shooting.
Sato: It smells for 8 hours. You should wake up again and sleep twice (laughs).
Nightvales Vaniyu Antique 50ml ¥44,990
Aude Parfun Mohávegost 100ml ¥34,980, 50ml ¥24,530 
Sato Keigo and Rhime Shiraiwa,
Analyze each other’s personality.……
About four years have passed since the formation of JO1, and now they are like a family. We analyzed each other’s character.
Sato: In a word, Ruhime is a prince.
Shiraiwa: I'm not a prince (laughs).
Sato: It's a prince, but I'm still a young prince (laughs).
Shiraiwa: Keigo loves to have fun anyway. It seems that elementary and junior high school students have become adults.
Sato: That's good, but I'm not very happy (laughs).
Shiraiwa: It's good! Even during practice, Kageko jokes me up. The place will be very bright. The boy's heart is forgotten when you grow up, but Kageko has always had it. That's why the mood maker of JO1!
Sato: I'm very embarrassed.……The current line is exactly the same as what I said in an interview (laughs).
Shiraiwa: So I was able to analyze it! What did you say?
Sato: When everyone got nervous at work, I said it was important to play.
Shiraiwa: Well, not so much! That means you’re 100% hit.
I had an important feeling,
Invaluable things for both of us
Two people like fashion. I asked about memorable shopping experiences and items that I have been cherished for many years.
Shiraiwa: What would you like to present to members in BYREDO?
Sato: I think you're happy with the perfume. Because there were many kinds.
Shiraiwa: I found the same candle in the shop that I saw at the member's house! Candle gifts are also good! I'd like to relax in the room before going to bed at night.
Shiraiwa: In LA, Takumi (Kawanishi) and Shioon (Tsurufusa) went shopping, right? You bought a Supreme trainer.
Sato: Buy the same color for you two. A good memory of LA.
Shiraiwa: I always care about accessories such as rings and necklaces. I've always liked what I bought when I was 19 or 20 years old. I'm wearing it before the audition. If you wear it, it means "do not forget the beginning", and there is a feeling that you are bringing some memories together, so you can't throw it away.
Sato: I have always used the watch I received from my grandpa.
- Shop name
- BYREDO
- Floor
- 2F
- TEL
- 03-6455-0090
- Official SNS
- Instagram（@officialbyredo）
