INI made a major debut in November 2021. In the same year, "The 63rd Shining!" He was awarded the Newcomer Award at the Japan Record Awards and the world's largest K-POP music award ceremony "2021MAMAMA (Mnet ASIAN MUSIC AWARD)" won the Favorite Asian Artist. Shogo Tajima, the main rapper and main dancer, cruises "NUBIAN" in search of seasonal autumn and winter fashion. He also spoke in particular about secret notes that he had never been told before.
- Photo
- Sachiko Saito
- Stylist
- Togo Manami
- Hair&Make
- Tokita Yusuke
- Text
- Hisako Yamazaki
- Edit
- RIDE Inc.
High fashion and streetwear intersect.
Select shops that create new trends
NUBIAN is a select shop that is supported by many artists both in Japan and overseas, including the world-renowned top maisons and luxury brands, as well as up-and-coming street labels. It boasts a wide selection and also handles rare items such as limited items. It is also a place for designers to present items that are not available elsewhere, and the power of transmission is so much attention paid to the world. The interior of Shibuya PARCO, like the NUBIAN Harajuku store, is designed by Traff Architects and Design Office, incorporating extraordinary expressions into the space, such as the layout of the hanging hanger that draws a curve to spread the ripples. A speaker from the Taguchi Acoustic Research Institute is installed on the ceiling, making it a design that allows you to enjoy shopping with clear and high-quality sounds.
GAME SHIRT SMILE¥60,500、WIDE BELA PANTS¥165,000※For details, please contact the store staff.
Shogo Tajima also pays attention.
The upcycling brand READYMADE
This fall and winter, NUBIAN is paying attention to three brands: Rick Owens, Wholly Studios, and READYMADE. On this day, Shogo Tajima wore "READYMADE", which was launched by Japanese designer Yuta Hosokawa in 2013. It is an upcycling brand that has many fans enthusiastic about the unique world view that reconstructs dead stock military items and sublimates them as new items. Designed with a hockey jersey motif, "GAME SHIRT SMILE" is an item with a smile mark and brand logo, and goes well with sporty yet mode items and has a wide range of coordination.
"The most important thing for fashion is the overall balance according to the body type. That's why I bought a big mirror at home. Check the balance of appearance while looking at the mirror. The appearance of pants varies greatly depending on the position of the waist, such as turning off and opening buttons, inserting or not.…I think it's very important to find a balance that suits you. Recently, I was able to find pants that fit my body shape. The whole family went to eat Italian for the celebration after my sister's job hunting, and at that time I became fashionable and put on those pants. I'm worried about Thailand this fall and winter, so I'd like to try a style with a tie on a shirt."
Tell them straight without hiding their true intentions――
In the heart that has changed little by little after moving to Korea
"I feel that my personality is changing rapidly. When I was young, I wondered if I had a lot of time. My parents were kind, and they made me do everything I wanted to do. So in the past, it might have been too kind to people and myself.…。 And I think it has changed since I went to Korea. Everybody speaks straight, and so he bumps. I spent 2 years like that. Because I really convey my feelings with a straight ball…I thought that it was good, and my way of thinking changed. Be aware that it is better to spit out properly and for yourself than to hide your true intentions. At that time, I often went for a walk in the Han River at night. The scenery is still unforgettable. Even after entering INI, I sometimes took a walk in the Han River, but the scenery looked a little different from that time. It was heavy because I was more worried in the past. If you can speak to yourself at that time now, I would like to advise you, "If you are healthier, practice will be better." At that time, I couldn't afford it, and I couldn't manage my physical condition at all (laughs). Still…Yes, but I want to spend some time relaxing moderately."
Mr. Tajima, who was cruiseing inside the store, picked up a duffle bag made of "Rick Owens" simple black Longus sleeve T-shirt and "READYMADE" vintage cotton. "You really change your mind with fashion. When I wear my favorite clothes, I naturally want to go out and I want to meet someone. It's good because I can feel positive," says Tajima.
Elephate a man named Shogo Tajima
5 Intuition Notebooks
"Recently, I have valued my intuition. If I have any intuition about my life, then singing, dancing, and everyday life, I write down everything on my phone for the time being, go back home and organize it in my notebook. Life notes, health notes, dance notes, wraps and creative notes.…I have about 5 notebooks in total, and I started doing this year to put together the intuition I felt on that day at night. This is very nice! I can grow up every day. I often think, "It was this kind of thing," which makes me quite a bit now and leads to confidence. I immediately forget what I felt, so I thought it would be a waste if I didn't write it down. Even if you don't return your notebook, you remember by writing unexpectedly."
- Shop name
- NUBIAN
- Floor
- 3F
- TEL
- 03-6455-1076
- Official website
- https://nubiantokyo.com/
- Official SNS
- Instagram(@nubian_tokyo/@nubian_tokyo_womens)
X (former Twitter) (@nubian_tokyo/nubian_womens)
Check here too>>
Nishi Kohito (INI) × AMBUSH®WORKSHOP 2| The beginning of the originality of personality
Check here too>>
Kouto Nishi, Shogo Tajima (INI) x SKWAT419202122/Spiral | Encounter with resonant things that connect friendships and bonds
Poster present with signatures of all INI members
During the period from August 24 (Thursday) to September 7 (Thursday), 2023, a gift campaign will be held at Shibuya PARCO's official SNS.
Please apply for the present by the following method.
①Follow Instagram (@parco_shibuya_official) / X (former Twitter) (@shibuya_parco) Official Accounts
②If you are applying from Instagram, please comment "Like" on the official Instagram posted on August 24 with posters signed by all INI members. If you are applying from X (former Twitter), please retweet.
A total of 5 people will be presented by lottery from among those who participated.
Winners will be contacted by DM, so please follow the SNS account (Shibuya PARCO Official Instagram / Official Twitter) you are applying for.
※If your account is private or if you do not follow, you will not be eligible for the lottery.
※Application is limited to one time per person.
※Those who have already followed will also participate in the lottery by comment on the target post.
※The right to win is the winner's own, and transfer to a third party (whether paid or free) or cashing is prohibited.
※Please follow the official Instagram of Shibuya PARCO after opening DM and the application period.
<Announcement of winning>
After a strict selection, around mid-September 2023, only the winners will be notified via Instagram X (former Twitter) direct message, and the prize will be sent out and replaced by winning. In addition, prizes will be shipped around the end of September 2023. Please note that it may change depending on various circumstances.
※If you do not respond to the direct message within the deadline or if you do not provide information such as address after winning is notified, the winning will be invalidated.
※The personal information provided by the winner will be used only to guide the winning of this campaign and send out prizes.
※We do not accept any inquiries regarding the reasons for winning.
※Acts that interfere with the operation of social media, acts that violate the purpose, or acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Meta's Instagram X (former Twitter).
※Please note that this campaign is subject to change or cancellation without notice.
Shogo Tajima
Born on October 13, 1998, from Tokyo. In June 2021, he was selected as a member of the INI in the survival audition program "PRODUCE 101 JAPAN SEASON2". Made a major debut in November of the same year. Main rapper/main dancer.
Instagram(@official_ini)