That x MARC JACOBS/PAMEO POSE/Dr. Martens｜ Stay in fashion with a tough, rebellious spirit that sticks to your own personality.

With destructive dystopia
Fusion of pop fantasy

Since its launch in September 2020, HEAVEN by MARC JACOBS has used a wide range of talents, from edge beings to cult heroes to disruptive innovators, for brand muses. The 2023 Spring Collection will be released one after another in collaboration with LA brand "COME TEES", "DAISY" from Australia, street brand "STRAY RATS" based in Miami and New York, and Nobuhiko Kitamura of "HYSTERIC GLAMOUR". In the campaign taken by photographer Harley Weir, Aiko Nic stars such as rapper Lil Woody Vart and actress Liv Tyler appeared, expressing a powerful "Heaven" mix of HEAVEN by MARC JACOBS with dystopia and pop fantasy.

Up-and-coming street brand from LA
COME TEES×HEAVEN by MARC JACOBS

A man wearing a mini-tanque dress made of knit material with artwork by COME TEES. "MARC JACOBS is a brand that I usually wear. I have a lot of bags and it's familiar to me, so when I wear this dress, I feel like "Runrun" (laughs). I want to go out somewhere." The styling completed with an orange shoulder bag made of heavy nylon material used in MA-1 jackets and other items as accents embodies the street feel and culture typical of HEAVEN by MARC JACOBS, diversity and freedom of world.

The playfulness of MARC JACOBS
The only shop in the world where you can experience the world view

Shibuya PARCO's "MARC JACOBS" is an exclusive concept store that is very rare in the world that coexists with two different world views of gender and full-id HEAVEN by MARC JACOBS and MARC JACOBS. Inside the shop, there are plenty of unique bags and accessories such as the brand's representative Aiko Nic bag "THE SNAPSHOT" and "THE TOTE BAG". The bag that he always loves MARC JACOBS bags, was worried about during the cruise, "The Leather Baggette Bag Micro" features a round shape. Combining rope handles and gold chains, the timeless design combines the sporty essence of MARC JACOBS with authentic glamorousness, is compact yet excellent in functionality. It will make your spring outfit fresh.

"Expression is a rebellion against the world."
A unique spirit that dwells in the heart of an artist

HEAVEN by MARC JACOBS expresses the rebellious spirit of nostalgia and teenage in the 1990s through a collection of brands. In addition to the lyrics created by artist Ano, the artist, Atitude as an artist, the spirit is at the root of the two creatives.

"In the first place, I didn't even imagine what I was doing now. All the time in me…Do you want to look back on various words and worlds from around you during your school days?…。 I came with that feeling, so if I didn't have a rebellious spirit, I wouldn't be able to express this way now. I'm quite a kind of despair in the world. I'm not honest with my dreams.…。 Still, I hope that I can prove that I can shine even without a dream."

That guy who was in charge of the ending theme of the TV anime "Chainsaw Man" episode 7. ex. The newly written song "Chu, Diversity" produced together with Shuichi Mabe of the theory of relativity. "Gero Zhu Dance" was buzzled on SNS such as TikTok, and the unique existence of the artist "ano" was a catalyst for the world.

"I'd like to play such a song if it's that properly," and "I want to make something like this," I'm glad that there are many artists who come up and become interesting when I see me. By doing so, I was myself that I didn't know until now, and how I express myself.…You can draw out such new things more and more. That's "Chuh, diversity." I wrote the lyrics myself, but I could make words and poems that would not come up if I didn't do it with Mr. Mabe. In addition, there was an expression that came out because he was a chain sawman.…I think it might be infinite, so collaboration is fun."

＜NEXT＞ PAMEO POSE｜ The fusion of romantic mood and punk of the Middle Ages

＜NEXT＞ Dr. Martens｜ Meet shoes that symbolize self-expression and youth culture