Marc Jacobs/Pameo Pose/Dr. Martens｜ I have a tough, rebellious spirit that sticks to my personality in fashion.

With a destructive dystopia
Fusion of pop fantasy

Since its launch in September 2020, "HEAVEN by MARC JACOBS" has been using a wide range of talents for brand Muses, ranging from edgy to cult heroes to disruptive innovators. The 2023 Spring Collection will be released one after another in collaboration with the LA brand "COMME TEES" from LA, "DAISY" from Australia, "STRAY RATS" based in Miami and New York, and Nobuhiko Kitamura of "HYSTERIC GLAMOUR". The campaign shot by photographer Harley Weir featured Aiko Nic stars such as rapper Lil Woody Vert and actress Liv Tyler, representing a powerful "haven" mix of dystopia and pop fantasy unique to HEAVEN by MARC JACOBS.

Rapid street brand from LA
COME TEES×HEAVEN by MARC JACOBS

He wore a knit mini-tank dress with artwork from COME TEES. "MARC JACOBS is a brand that I usually wear. I have a lot of bags and it's familiar to me, so when I wear this dress, it feels like "runrunrun" (laughs). I want to go out somewhere.” The styling, completed with an orange shoulder bag made of heavy nylon material used in MA-1 jackets and the like, embodies HEAVEN by MARC JACOBS-like street feeling, culture, diversity and a world view full of freedom.

The playfulness of Marc Jacobs
The only shop in the world where you can experience the world view

Shibuya PARCO's "MARC JACOBS" is an exclusive concept store that combines two different worldviews, gender-fluid HEAVEN by MARC JACOBS and MARC JACOBS, and is very rare in the world. Inside the shop, there are plenty of unique bags and accessories such as Aiko Nic bags "THE SNAPSHOT" and "THE TOTE BAG", which represent the brand. The bag that I was interested in during the cruise, who usually loves MARC JACOBS bags is "The leather baguette bag micro" characterized by round shape. The timeless design, which combines a rope handle and a gold chain, combines the sporty essence of MARC JACOBS with authentic glamorousness, is compact yet excellent in functionality. It should make your spring dress fresh.

“To express is a rebellion against the world.”
Artist: A unique spirit that resides in that heart

HEAVEN by MARC JACOBS expresses the rebellious spirit of Nostalgia and teenage in the 1990s through a collection of brands. In addition to the lyrics created by the artist Ano, as well as the artist's Atitude as an expressionist, the spirit is underlying—two creatives meet.

"In the first place, I didn't even imagine that I was doing this now. I have always been a rebellious spirit in me.…Do you want to return to the various words and the world from around you when you were a student?…。 I came with that feeling, so if I didn't have a rebellious spirit, I wouldn't be able to express this way now. I am the kind of despair in the world. I'm not honest with my dreams.…。 But I hope I can prove myself to be able to shine without a dream.”

Episode 7 of the TV anime "Chainsawman" That's in charge of the ending theme. ex. A written song "Chu, Diversity" produced with Shuichi Mabe of the Theory of Relativity "Gero Zhu Dance" bazed on SNS such as TikTok, which triggered the emergence of the unique existence of the artist "ano".

"I'm glad that there are many artists who look at me and come up with something interesting, saying, 'I want to do this kind of song if that's right,' and 'I want to make something like this'. As a result, I did not know how to express myself, or how to express myself.…You can pull out something new like that. That's "Chu, diversity." I wrote the lyrics myself, but if I didn't do it with Mabe, I could make words and poems that wouldn't come up. In addition, there was an expression that came out because he was a chain sawman.…I think there may be endless things like that, so collaboration is fun.”

＜NEXT＞ PAMEO POSE｜ The fusion of romantic mood and punk in the Middle Ages

＜NEXT＞ Dr. Martens｜ Meet shoes that symbolize self-expression and youth culture