Kiko Mizuhara × VCM MARKET BOOTH / VCM GALLERY / Mid-Century MODERN Looking for a smashing vintage. The ultimate sustainability that is loved beyond the times

"SKWAT" and vintage were combined
The new “hypothetical square”

The theme of "sustainable" is indispensable for communicating fashion, art, and culture. To embody this message, SKWAT, a social project that creates new meaning by squatting the voids of cities centered on the design and design firm "DAIKEI MILLES" and a joint project "4202122" with graphic designer Toru Kase launched in February of this year, "VCM MARKET BOOTH", which deals with vintages, which is the ultimate sustainability that has been loved for generations, was opened. Based on the concept of "Leave valuable vintage items as Next Luxury for posterity", we are introducing a new fashion culture.

One-of-a-kind thing filled with stories
Shop where you can meet vintages

VCM MARKET BOOTH, a market-type real shop operated by Vintage Collection Mall (VCM), one of Japan's largest vintage comprehensive platforms, consists of two vintage shops focusing on accessories such as high-brand bags and rare jewelry, as well as four shops focusing on clothes. Various vintage shops full of individuality are being developed on regular POP UP, and now it is the first real store opening, "marianas", which also handles vintage items of designer brands, "Timothy Land", which proposes used clothes that express their individuality regardless of age or gender, and "Iwaku Vintage", a hidden vintage shop based in Togoshi-Ginza. On this day, the tops worn by Mr. Suwon were selected from "Said" and the pants were selected from "Timothy Land".

Vintage-savvy shops and collaborations
A new story starting with VCM Gallery

In this autumn's renewal, SKWAT4202122 absorbed the new compartment "419" and grew to "SKWAT419202122". Along with that, next to "VCM MARKET BOOTH", a new space "VCM GALLERY" has been opened to regularly exhibit brands and artist works that are affinity with the concept of vintage selected by VCM. In addition to a limited-time POP UP SHOP, events by art and creators are held regularly, giving you the opportunity to connect people and meet special things that will remain in posterity.

Nostalgia in Kiko Mizuhara.
Vintage added value of “one in the world”

“When I say vintage to me, I remember my grandmother. My mother was four sisters, so when I went to my grandmother's house, it was full of things anyway. The mother's study desks are left with Showa ones as they are, and the closets are full of clothes worn by sisters when they were young (laughs). When I was young, I loved exploring my grandmother's house and searching for treasures. One day, I found a pale pink polo shirt from Arnold Palmer. Grandma: “What is this?” When I asked, "That's what Yae-chan (Mizuhara's mother) wore when she was in junior high school." When I meet clothes with such a history, I feel very special, as if there is only one in the world. It's coming to my heart, I don't care for this feeling. In addition, vintage fashion can create your own style regardless of trend. After all, the elaborate design that can not be done in modern times…From there, you can feel the energy of that era, so I think there is a lot of charm.”

​

＜NEXT＞ Mid-Century MODERN｜ Interior shop with timeless beautiful mid-century furniture and accessories