Harmonized use and function
Proposal of “Multiplicity”
The “Beautiful People” 2022 Summer Collection proposes clothes that change into multiple forms while maintaining functions from various angles under the theme of “Multiplicity in one garment”. In addition to giving “Multiplicity” to clothes, various ways of wearing, such as front and back, up and down, front, back and forth, left and right, we propose pajamas-like room clothes as out-of-home clothes, deliberately incorporate traditional materials used for ceremonial occasions into everyday clothes, work, vacations, homes and towns, rainy weather and fine weather…We are developing a real close that can be adapted to all kinds of scenes.








A new perspective on everyday life with stylish functional beauty.
Incorporating the “newness” that captures the atmosphere of the times
The T-shirt worn by Ryuhana is a Shea rock T-shirt in collaboration with The Framing Rips. A graphic design is applied to the delicate sea-through T-cloth like a stocking, making it an item unique to beautiful people who are different from existing lock T-shirts. "It's light and comfortable to wear with the feel of sticking to the skin. It’s perfect for summer outings,” says Ryuka. The items that Ryuka was interested in at the store were the colorful bags of the wide tube nitting series made of tubes used for industrial codes, and sandals in collaboration with "SUICOKE". SUICOKE's popular "DEPA-V2" is designed with beautiful people's original color and logo tape. The sole is made of Vibram sole, which is not slippery and durable. In addition to pursuing comfort and functionality, it is finished as a standard item for all seasons that does not limit the scene. In the 2022 Summer collection, a new color "multi" based on Ekuru will be available in four colors.







Change your perspective to a new look.
Items that are close to the lifestyle of the user
"I often go shopping at Shibuya PARCO to check out the clothes and accessories of the season with my friends. I just came here 4 days ago (laughs). Beautiful people are a place where you can meet unique and playful items such as bags of beautiful colors and original materials that are unique." One of them is a multi-color macrame shoulder bag that appeared in 2022SS, completed only with string knitting. The diverse design that allows you to change the shape of the bag just by changing the location of the string to be tied, or enjoy a number of expressions with a single bag is attractive. In addition, the knit polo, which is the trend of this season, combines two types of yarn to create a compact coil yarn polo with a transparent pattern. The see-through transparent feeling makes it a cooler and modern impression than the pollo of Kanoko material.






Continue to photograph travel and daily life,
Photographer Ryuhana's "Expression"
Ryuka started his activities as a model from childhood, partly because his father was a photographer. Since he was a first-year high school student, he began taking pictures with his camera, and in 2017 he held his first solo exhibition, "VOYAGE 2014-2017 luka," which collected works on the theme of travel. “When I travel, I always take pictures. The photos of snow scene taken in Iceland last year are impressive. 『LIFE! I've always wanted to go to Iceland or Greenland since I saw the movie "Life". I went through New York, and I was impressed by the amazing scenery waiting more than I imagined. When I saw the aurora, I stayed at a famous hotel for three nights, but I couldn't see it during my stay.…。 But on the plane returning to Japan, I was able to see the aurora around the sky above Canada (laughs). Photographs are walking along the road, and when I suddenly think that the scenery in my eyes is beautiful, I often take a camera out and take it lightly. I always carry a compact camera and often take a moment when I think it's beautiful. You may be surprised by the light, such as sunbeams. I am very happy when I take such a picture. I'm shooting it on film, so I like the thrilling feeling that I don't know how I'm going to take it until I develop it (laughs).



- Shop name
- beautiful people
- Floor
- 2F
- TEL
- 03-6452-5622
- Official Brand Site
- https://beautiful-people.jp/
- Official SNS
- Instagram(@beautifulpeople_officialsite)

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Ryuhana
Model, photographer, actor. Born in Tokyo on January 19, 1998. As a second-year elementary school student, he joined the current office and started his career as a model. A wide range of activities such as advertising, magazines, and MV. He began taking photographs in earnest at the age of 15, and in 2017 he held a solo exhibition "VOYAGE 2014-2017 luka". He also actively shoots apparel lookbooks and collaborates on works. This spring, Tina Tamaki appeared as an actor in "Actors Short Film 2" / "Story" directed and screenplayed by actor Tina Tamaki.
Instagram(@tokyodays_luka)