Shunzu Ota (OCTPATH) x BYREDO/CASETiFY STUDIO/Fuyoen | A new story that begins with a meeting of things and things

Expressing freely in the original case
Unique my style

CASETiFY STUDiO, located on the 3rd floor of Shibuya PARCO, is the first shop in East Japan for CASETiFY, a global lifestyle brand from L.A. A wide range of applications, including smartphone cases, AirPods cases, Apple Watch bands, and water bottles. "The emoji that I often use is oysters," she said with Shunzu Ota, who has a unique sensibility, and went to the shop to custom smartphone cases. What kind of case you use tells the personality of the person, so I want to pursue my commitment. Here, you can create only one smartphone case in the world with names and favorite phrases, and a wide variety of designs from collaboration items with artists and brands to original collections are available. "I usually use an iPhone simply with a clear case with a fall prevention ring for official goods, but if there are so many different types, it will be noticeable," says Ota.

Tech accessories
Fashionable and sustainable

"There's a lot of different things. If you like shining things, the mirror case that reflects is interesting. But I feel like a simple mat is more calm. "I'm too confused," says Ota. In addition to being able to actually check the CASETiFY case itself, you can also participate in the smartphone case recycling program "RECASETiFY". If you put unused cases into the recycling box in the store, you will receive a 15% discount coupon that can be used for the next shopping, and the collected cases will be reborn as new products, leading to a reduction in plastic waste by replacing them. In addition, it is an initiative that anyone using smartphone cases from other manufacturers can participate, and anyone can contribute to actions aimed at solving environmental problems.

You can choose a wide variety of colors and fonts.
Completed one original in the world

"I was worried and decided on a simple white case. You can choose the typography of the characters you want to put in, but if you use it as a scribe, your initial "S" looks like "8". Isn't it coincidence? 。 Ota, a member of OCTPATH, which means a path (PATH) unique to eight people (OCT), found a design that could not be any more. Recycled material is used as part of the raw material, and it has excellent impact resistance. The package is made of 100% recycled paper, and the brand's philosophy is delivered to every detail.

Power of Color
Your view of the world that you speak in color

"I made the iPhone case white that seems to be familiar at any time, but in fact my member color is dark blue. All the members talked about who and what color they look like, but I think the blue flame is sleeping. It feels like a quiet heat. I also like navy clothes, and it's pretty nice (laughs)." The simple customization, the power of color is exerted. As a companion to share your lifestyle, I want to choose the most special color that suits me.

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