Shunzu Ota (OCTPATH) x BYREDO/CASETiFY STUDIO/Fuyoen | A new story that begins with a meeting of things and things

I see things I haven't seen yet
A space full of inspiration

A glass-enclosed space on Shibuya PARCO 1F that appears when you climb the organ slope. The contemporary luxury brand "BYREDO" POP UP SHOP from Stockholm has opened. It stands out in a creative mood, and cannot help but stop by. The brand name is inspired by the words "by redolence" by playwright William Shakespeare, known for "Romeo and Juliet" and "Midsummer Night's Dream". It offers original fragrances, genderless cosmetics, and body care items, and attracts attention to BYPRODUCT, the first landing in Japan. A wide range of sophisticated items from leather goods to eyewear, blankets to baskets are on standby, and during the period, collaboration will be transmitted one after another, so I would like to visit the shop regularly.

High-quality fragrances and cosmetics
Freedom spread from genderless

A collection created jointly by BYREDO Creative Director Ben Gorham and makeup artist Isamaya Ffrench is now available. Colored sticks are 16 colors that can be freely enjoyed regardless of skin color or gender. The bold color use that ignores marketing and reflects the sensibilities of both sides is attractive. "I often wear red lips during work, but personally I want to try dark colors. When it comes to women's makeup, the eyes stay on the color of the eyes and the eyeline accent of the white eyelines that men do not usually do," says Shunzu Ota.

Next, he raised a surprise voice in front of the fragrance tester, and was impressed by the scent of "BLANCHE". Blanche, inspired by "a refreshing scent like soap," means "white" in French, characterized by the classic beauty and pure scent of white roses, peppers, and aldehyde blending middle notes and last notes with top notes. It is said that BYREDO's perfume has a story in which emotions and memories are linked to fragrance, such as private memories and imaginary worlds in the land where Ben Gorham was born and raised. Made from carefully selected high-quality ingredients, all produced in Sweden. It is a gem that sticks not only to the scent but also to the transparency of the glass.

Stockholm avant-garde brand
Re-creation with Our Legacy x BYPRODUCT

"I was stabbed at a glance. With a warm volume and a strong presence, it feels like it's a bit nostalgic.…"Ota likes a blanket that reminds me of the Ivy League, with the emblem of the signature B. It uses light and soft virgin wool and cashmere, and the soft texture is superb. Currently, we are developing a limited collection "BYPRODUCT27" in collaboration with "Our Legacy", a cult-famous brand. This collection, which offers a homage to style and youth culture in the late 90s, collaborates with Our Legacy's "Work Shop" line to custom the surplus material of the brand. "I often wear a cap, but I want to match it with my own denim. If the sneakers were presented to the member Furuse, they would look good and they would take care of them. The type that attracts people who value things regardless of clothes or accessories. When I see what I feel, I feel better."

A scent that evokes memories
Small items that are the source of inspiration

"What I remember with 'scent' is the smell of my hometown. Because there is a city, I think there is a smell. When I return to my hometown of Fukuoka, I don't think it's actually the same as Tokyo, but when I look at it, I feel a different smell. I like the smell associated with the scenery."

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