Rina Fukushi x LOEWE/THOM BROWNE| I haven't seen yet, on a fashion journey to meet a new self

It means the beginning of a new chapter in LOEWE
Experimental creation

LOEWE's Spring/Summer 2022 collection focuses on the world of Manielism seen in the late Renaissance. Mannerism is an art style that can be seen from the middle to the end of the 16th century, aiming for a new beauty that surpasses the beauty of nature by incorporating the contrast between twisting, distortion, and technical light and darkness, and by incorporating some "unnatural" somewhere. Creative director Jonathan Anderson was inspired by Jacopo da Pontrumo's masterpiece "The Descent of the Cross," a manielist painter who worked in Florence in the 16th century, and expressed the sensuality and passion drawn there, a sweet pastel color, a swirling drape and waves, and a flowing movement full of joy. It's like a collection of amazing houses in the amusement park and in the great hall of the Mannerism incident. In modern fashion, which is said to be difficult to create a unique worldview and originality, Jonathan dared to make experimental attempts and step into a new realm.

In LOEWE icon bag "puzzle"
A nuanced grayish color appears

Since it was presented at Jonathan Anderson's Spring Summer Men's Collection in 2015, "Puzzle Bag Small" has been developed in various kolor and sizes and boasts a cult-like popularity. This original design features a three-dimensional form that is created by geometrically combining over 60 parts created by precise cutting techniques. This season, the grayish nuance kolor appears on the icon back. In addition, "Amasona Bag", which has a long history and a timeless design, is popular among LOEWE bags, looks like spring-like lime yellow with plants and plants.

Make adjustments in millimeters and gain experience.
What is the common between craftmanship and model?

"The knit dress I'm wearing today was a piece that I was able to experience the new LOEWE. Shame like cotton candy and fluffy feeling…Jonathan’s playfulness grows and excites us. The appearance of the shoulder and back was also healthy, and I thought it was very cute. LOEWE is a brand that combines knowledge of craft with new technologies with imagination. I feel that there is something similar to the model profession. Even with the same pose, if you put your shoulders inside in millimeters, the impression will change drastically, and if you stretch your back a little, you will have a different impression. Just like delicate craftsmanship, you will find a new way of attraction and an angle unique to you when you adjust it little by little. I also like the creative process of creating with everyone, and I would like to continue to find me with a “craftmanship” model that I haven’t seen yet.

The only "Kaonashi" spot in Japan!
A place where you can meet LOEWE

To celebrate the release of the "Sento Chihiro no Shingakushi" capsule collection, a huge Kaonashi Art Wall appears at Shibuya PARCO. "The world of Ghibli and LOEWE match perfectly. With only a good sense of discomfort, Sen and Chihiro's characters are dropped into clothes and accessories, and it is finished wonderfully! I am always impressed why LOEWE and Ghibli match so well. It's a very cute and fashionable collection, every time "Oh, I want it again!" (laughs)." Free, intense and experimental LOEWE’s creation will delight us in a new era.

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＜NEXT＞ THOM BROWNE｜ “Taking Preppy into the Sky” – a playful collection