CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ “Sustainability” that Shibuya PARCO advocates “Circular” that shines on the earth and the future now

［ 4F ］ FASHION APARTMENT

VCM MARKET BOOTH ｜ Japan's largest "Vintage EC" opens a real shop

"4202122", a joint project between SKWAT, a social project launched mainly by the design and design office "DAIKEIMILLS", and graphic designer Toru Kase, started. As the first project, Vintage Collection Mall (VCM), one of Japan's largest vintage EC malls with a "new sustainable sales floor," will open its first real shop in Shibuya PARCO. From about 90 stores on the site, multiple shops are always opened and replaced regularly, and you can enjoy the world view of the shops full of individuality in one space. At the time of the grand opening, from unisex apparel to high-brand vintages based in the United States and Canada, such as "Gleeful", "dracena", "HOLIDAYWORKS", "H&JUMPIN' JAP FLASH", "Hedy", and "mood Tokyo vintage", the lineup of famous stores is a must-see. Under the theme of "Leave valuable vintage items as" Next Luxury "for future generations," we will communicate the possibilities of new used clothes.

giraffe｜ Providing upcycling "experiences" with a production kit that utilizes the residual cloth of the tie.

In "giraffe", repair and cleaning was carried out based on the idea of "I want you to use your favorite tie for a long time." We support a wide variety of after-sales services such as staining, width and length filling, core replacement, and rubbing repair, and also accept products from other companies. During the period, in collaboration with the long-established button maker "Mitake Button" in Ginza, limited sales of walnut buttons using the residual fabric of "giraffe". In addition, there is a lineup of patch packs of residual fabrics that came out during the tie production process, book covers and card cases production kits. You can experience upcycle manufacturing while adding free ideas.

ADAM ET ROPÉFEMME｜ A flea market will be held at the same time! Spring/Summer trendy items with consideration for the environment are now available.

From March 11 (Fri) to 27 (Sun), 2022, ADAM ET ROPÉFEMME will hold the "Adam Et Rope Flea Market" to sell selected archive items selected by buyers at a special price. Please look forward to what kind of lineup will be available until the day. In addition, during the period, many items using sustainable materials are also available at stores. COTTON USA certified denim slacks and skirts that reduce the environmental impact by filtering and reusing industrial wastewater generated during production, wide sleeve blousons using 100% recycled polyester yarn, and border knits using organic cotton and polyester in India. All items that can be enjoyed with a sense of trend while considering the environment will excite the mood of spring and summer.

Samantha Thavasa｜ Samantha Green by Samantha Thavasa Series Contributing to the Future of the Earth

In Samantha Thavasa, we have developed an environmentally friendly series "Sampantha Green by Samantha Thavasa". Based on the concept of "comfort of nature", we have a lineup of ethical bags and wear. Among them, the light and durable denim bag uses denim made from 100% Japanese paper fiber "Curetex Yarn", which is returned to the soil. The warm coloring tote bag is based on ingredients extracted from the onion skin to prevent water pollution caused by chemical dyeing. Masks and pouches made from TRUECOTTON, which shows the production background of farms and spinning mills, are also recommended as gifts. You can contribute to the future of the earth while enjoying fashion like yourself.

SNIDEL｜ Earth-friendly logo T-shirt made of recycled cotton

"SNIDEL" launched a logo T-shirt made of recycled cotton in mid-March. The flexible and soft material is environmentally friendly because it is made from cotton cutting scraps, fallen cotton, and collected clothes that have been discarded at spinning and sewing factories. The Shibuya PARCO store is a next-generation store that uses a lot of eco-recycled materials for interiors. The simple and minimalistic store, such as furniture made from fluorescent lamps and CRT scraps, floors and walls that harmonize recycled materials with onyx and solid wood, brings out the charm of feminine and sophisticated clothes.

LILY BROWN｜ Released six kinds of eco bags with a wide variety of residual cloths

"LILY BROWN" incorporates craftwork and original designs into modernity using vintage items as a source of inspiration. As a sustainable initiative, the brand has launched eco-bags using residues from the process of making clothes. We have a wide variety of patterns, from chic flower patterns to dots and plains. The bag, accented with a small logo, can also enjoy changing the silhouette by adjusting the frontage ribbon! It's an all-mighty item in a casual scene.

CLARINS｜ Popular beauty essence "Double Salem EX" made from fair trade ingredients

"CLARINS" adopts plant extracts of all products according to sustainable standards. The popular aging care beauty essence "Double Salem EX" also purchases some of the raw materials through the fair trade program. In addition, recycled plastic is used for 10% of the package, reducing box cushioning materials and eliminating leaflets to save paper resources. This initiative has been proven through the acquisition of ISO 14001 and ISO 50001 certification for environmental management. From March 18, 2022 (Friday), a new bottleless, eco-conscious solid shampoo will also be released. Picking brand items that accelerate sustainability on global standards is also one of the actions to protect the planet.

Licue & Sneakers｜ "Take care of good things for a long time" by professional laundry maintenance

At a complex by Licue, a 100% water washing cleaning brand that does not use any petroleum-based organic solvents, and Japan's first brand specializing in sneaker washing, & Sneakers, professionals are in charge of cleaning clothes and sneakers. Washing with less damage to items is an eco-friendly and sustainable washing method that removes oily and water-soluble dirt that cannot be removed with conventional dry cleaning, and achieves a new finish. Regular maintenance by professionals is essential to practice the habit of "use carefully for a long time."

SOLE JACK｜ With Shoo Repair, you can customize it to a pair that is even more attached.

I want to enjoy the shoes that I love for a long time by repairing the soles. With "SOLE JACK", you can customize your favorite soles and half rubber from more than 300 types of parts. In particular, the Shibuya PARCO store handles Vibram's sole, which boasts durability and excellent functionality, the best in Japan. In sports and outdoor activities, it can also be used to customize soles to enhance performance, and it can be finished into an original pair packed with attention.

RINKAN｜ Let's connect the purchase of brand items to a sustainable "circulation"

The option of "reuse" is one way to encourage a sustainable "circulation." At RINKAN's first purchase specialty store, which purchases and sells brand items, staff with specialized knowledge carefully assesses each item. In addition, we also carry out a free assessment that only takes pictures and sends them from LINE. During the period, the ¥500-minute coupon that can be used at Shibuya PARCO will be distributed with purchases of ¥5,000. Brand bags and clothes that are no longer used but are resistant to "discard" can be given new value by "taking over to someone".