CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ SHIBUYA PARCO's "Sustainability" and "Circle" that shines on the earth and the future

［ 4F ］ FASHION APARTMENT

VCM MARKET BOOTH ｜ One of Japan's largest "Vintage EC" opens a real shop

4202122, a joint project between SKWAT, a social project led by design and design firm DAIKEIMILLS, and graphic designer Toru Kase has launched. As the first project, Vintage Collection Mall (VCM), one of Japan's largest vintage e-commerce malls with a "new sustainable sales floor," will open its first real shop in Shibuya PARCO. From about 90 stores on the site, multiple shops are constantly opened and replaced regularly, you can enjoy the world view of the shop full of individuality in one space. At the grand opening, a lineup of famous stores from unisex apparel to high-brand vintages such as "Gleeful", "dracena", "HOLIDAYWORKS", "H&JUMPIN' JAP FLASH", "Hedy" and "mood Tokyo vintage" based in the United States and Canada. Under the theme of "Leave valuable vintage items as 'Next Luxury' for future generations," we will disseminate the possibilities of new used clothes.

giraffe｜ Providing upcycle "experience" with a production kit that utilizes the residual cloth of the tie

In "giraffe", repair cleaning was carried out based on the idea that "I want you to use your favorite tie for a long time and carefully." We support a wide variety of after-sales services such as dyeing, width and lengthening, core replacement, and scrapping repair, and we also accept products from other companies. During the period, we collaborated with the long-established button maker "Mitake Button" in Ginza, and limited sales of walnut buttons using the residue of "giraffe". In addition, we also have a lineup of patch packs of residues from the production process of the tie, as well as book covers and card case production kits. You can experience upcycle manufacturing while adding free ideas.

ADAM ET ROPÉ FEMME｜ A flea market will be held at the same time! In stock of environmentally conscious spring/summer trend items

"ADAM ET ROPÉ FEMME" will hold a "ADAM ET ROPE Flea Market" that sells selected archive items selected by buyers at a special price from March 11 (Fri) to 27 (Sun), 2022. Please look forward to what kind of lineup will be. During the period, many items made of sustainable materials are also available at stores. Denim slacks and skirts certified by COTTON USA, which reduces environmental impact by filtration and reuse of industrial waste water generated during production, wide sleeve blousons using 100% recycled polyester yarn, and border knits using organic cotton and polyester from India. All items that can be enjoyed with a sense of trend while considering the environment will excite the mood of spring and summer.

Samantha Thavasa｜ "Samantha Green" series that contributes to the future of the planet by Samantha Thavasa

Samantha Thavasa has developed an eco-friendly series called Samantha Green by Samantha Thavasa. Based on the concept of "comfort of nature", we will provide a lineup of ethical bags and wear. Among them, the light and durable denim bag uses denim made of 100% Japanese paper fiber "Curetex Yarn" that returns to soil. The warm colored tote bag is based on ingredients extracted from the skin of onions to prevent water pollution due to chemical dyeing. Masks and pouches made of TRUECOTTON, which shows the background of production of farms and spinning plants, are also recommended as gifts. You can also contribute to the future of the earth while enjoying fashion in your own way.

SNIDEL| Earth-friendly logo T-shirt using recycled cotton

"SNIDEL" launched a logo T-shirt using recycled cotton in mid-March. The elastic and soft material is also friendly to the earth because it is made from cutting scraps, fallen cotton, and collected clothing from cotton that were discarded at spinning and sewing factories. The Shibuya PARCO store is a next-generation store that uses a lot of eco-recycled materials for interior decoration. Fixtures born from fluorescent lamps and CRT waste materials, floors and walls that harmonize recycled materials with onyxes and solid wood, add playfulness to simple and minimalistic stores to bring out the appeal of feminine and sophisticated clothes.

LILY BROWN｜ Launched 6 kinds of eco bags with a wide variety of residue cloth

"LILY BROWN" incorporates Kraftwerk and original designs to modernize with vintage items as inspiration. As a sustainable initiative, the brand launched eco-bags using residual cloth from the process of making clothes. We have a wide variety of patterns, from chic floral patterns to dots and plains. The bag with a small logo accent can also enjoy the change of silhouette by adjusting the ribbon at the frontage! It's an all-mighty item in a casual scene.

CLARINS｜ Popular beauty essence "Double Salem EX" made from Fairtrade ingredients

"CLARINS" adopts plant extracts from all products in accordance with sustainable standards. The popular aging care beauty essence "Double Salem EX" also buys some of the raw materials through the fair trade program. In addition, we use recycled plastic for 10% of packaging, reduce box cushioning materials, and eliminate leaflets to save paper resources. These efforts have also been proven through the acquisition of ISO 14001 and ISO 50001 certification for environmental management. From March 18, 2022 (Friday), a new bottleless, eco-conscious solid shampoo will also be released. Getting brand items that accelerate sustainability at global standards is also one of the actions to protect the planet.

Licue & Sneakers｜ "We value good things for a long time" by professional laundry maintenance

At the complex of Licue, a 100% water-wash cleaning brand that does not use any petroleum-based organic solvents, and the Japan's first specialty brand, & Sneakers, professionals are in charge of cleaning clothes and sneakers. Washing with little damage to the item is an eco-friendly and sustainable washing method that removes oily and water-soluble dirt that cannot be removed by conventional dry cleaning, and achieves a new finish. In order to practice the habit of using it for a long time, regular maintenance by professionals is essential.

SOLE JACK｜ Customized with Shoo Repair to an even more attached pair

I want to enjoy the shoes that I love for a long time by repairing the sole. "SOLE JACK" allows you to customize your favorite soles and half rubber from more than 300 parts. In particular, the Shibuya PARCO store handles Vibram soles that boast durability and excellent functionality in Japan. In sports and outdoor activities, it can be used to customize soles to enhance performance, and it can be made into an original pair packed with commitments.

RINKAN| From purchasing brand items to achieving sustainable circulation

The option of "reuse" is also one form that encourages sustainable circulation. At the first purchase specialty store in RINKAN, which purchases and sells brand items, staff with specialized knowledge carefully assesses each point. In addition, a free assessment is being conducted just by taking pictures and sending them from LINE. During the period, a ¥500 coupon that can be used at Shibuya PARCO will be distributed for every ¥5,000 purchase. Brand bags and clothes that are resistant to "throw away" that are no longer used, can be added to new value by "taking over to someone".