CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ “Sustainability” that Shibuya PARCO advocates “Circular” that shines on the earth and the future now

［ 3F ］ CORNER OF TOKYO STREET

PUEBCO｜ Upcycle the used parachute. A pouch gift by purchasing a bag

"PUEBCO" brings new ideas to vintage and used materials that have lost their original value in use. Unique manufacturing, which pursues what you really want to make without being conscious of marketing, is being developed in about 30 countries, mainly in Western Europe and Asia. At the Shibuya PARCO store, you will receive a pouch made of the same material sold at the store by purchasing a bag using used parachute during the period. The actual parachute used for the material is also exhibited, so you can feel the process of upcycle realistically.

UN3D.｜ "Origami"-like icon bag made of recycled polyester material

"UN3D." has a wide lineup of recycled polyester bags that can be used according to the scene. The icon bag inspired by origami is accented with pleat details on the side and front. The bag, which is hard to wrinkle and has a moderate size, can be worn on or off. Eco bags with a vertical logo reminiscent of shopping bags are available in 2 sizes of M and L. Since it can be stored compactly with the rubber in the center, it is also recommended for everyday use such as convenience stores and supermarkets. At the Shibuya PARCO store, Marbleprint scarves will be presented on a first-come, first-served basis for those who purchase ¥40,000 (tax in) during the period. In addition, those who bring or purchase UN3D. Eco BAG are 5% off the purchase price. (Some products are excluded)

CASETiFY STUDiO｜ Smartphone case that pursues the ideal way of being friendly to the earth

"CASETiFY" has a lineup of items with excellent styles and impact resistance. We have developed eco-friendly items that are friendly to the earth, such as smartphone cases that are compatible with the iPhone 13 series using recycled materials as raw materials, including a 100% compostable case made of bamboo and plant fiber. The series also uses recycled and renewable materials for packaging. In addition, we implemented a program called RECASETiFY, which collects smartphone cases that are no longer used at stores and upcycles them. Smartphone cases from other manufacturers are also accepting collections, and users will receive a 15% off coupon for the next shopping.

HAT MAKER KIJIMA TAKAYUKI｜ Upcycle 501®. Proposing diversity of denim

"KIJIMA TAKAYUKI" produces bucket hats and caps as part of "Denim de Mirai ~ DENIM PROJECT ~", which upcycles used stock of Levice® 501®. Under the theme of “Except for indigo,” hats dyed white in super bleach and black on the other hand, have very little age-related changes, and you can enjoy a slightly different charm from denim-specific Atari and faded color. It has a clean image and has excellent styling versatility. It offers a variety of possibilities for denim.

FRED PERRY｜ The brand's iconic masterpiece, "Fred Perry Shirt," has become a sustainable material.

Since its birth in the 1950s, the icon shirt "M12" has been carefully produced in England and has not changed. Uniforms that have inspired many stars, from British subcultures to athletes, continue to evolve sustainably. The "M3600" and "G3600" arranged in a modern style are updated to a tight fit silhouette using BCI certified cotton that proves sustainability. With a wealth of color variations, you can enjoy a cool identity that lasted for about 70 years.

PAMEO POSE｜ A 10-day limited market like a mirage where you can get one thing.

At PAMEO POSE, a playful apparel line and original costume jewelry and shoes, an event titled "MIRAAGE MARKET" was held. Samples that have not been commercialized unfortunately and vintage items selected by designer and director PELI will be sold for a limited time from March 18th (Fri) to 27th (Sun), 2022. It's just a 10-day special market like "Mirage," and I want to get an item with a special story in the world.

DENHAM｜ GOTS certified denim by a long-established Italian manufacturer

"DENHAM" from Amsterdam, which has been eco-friendly since its inception, features items that use textiles from the well-established Italian denim manufacturer Candiani. Organic cotton, which has been internationally certified by GOTS (global organic textile standard), which is considered to be extremely difficult to obtain, is dyed only with indigo to reduce the amount of water, chemicals, and energy used than ordinary denim. During the period, "DENHAM" original tote bag will be presented to those who purchased vintage processed denim "BOLT SW" or highrise girlfriend fit denim "MARGOT FMNWLI" using Kandiani denim.

Albâge Lingerie｜ New color deep green is now available from a popular dress made of environmentally friendly materials.

In the lingerie brand "Albâge Lingerie", the black of the popular one-piece made of environmentally friendly materials is reappeared! This season, a new color deep green has been added, and you can enjoy your favorite fit with 2 sizes. The dress, which mixes 70% environmentally friendly rayon and 30% premium organic cotton, offers a smooth and high-quality feel. In addition, the combination of Brapad and the slit at the feet combine elegant atmosphere and ease of use. A versatile design that can be used either alone or as an inner layer for an item that shows your skin.