CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ SHIBUYA PARCO's "Sustainability" and "Circle" that shines on the earth and the future

［ 3F ］ CORNER OF TOKYO STREET

PUEBCO| Upcycle the user parachute. Pouch gift by purchasing a bag

"PUEBCO" brings new ideas to vintage and used materials that have lost their original value in use. Unconscious of marketing, unique manufacturing that pursues what you really want to make until you are satisfied, is being developed in about 30 countries, mainly in Europe and Asia. At the Shibuya PARCO store, you will receive a pouch made of the same material that is also sold at the store by purchasing a bag using a used parachute during the period. The actual parachute used for the material is also displayed, so you can feel the process of upcycle realistically.

UN3D.| "Origami"-like icon bag made of recycled polyester materials

"UN3D." offers a wide range of recycled polyester bags that can be used according to the scene. The icon bag, inspired by origami, features pleated details on the side and front. A bag with a moderate size that is resistant to wrinkles can be used both on and off. Eco bag with a vertical logo reminiscent of a shopping bag is available in 2 sizes of M and L. Because it can be stored compactly with the rubber in the center, it is recommended for everyday use such as convenience stores and supermarkets. At the Shibuya PARCO store, those who purchase ¥40,000 (tax in) during the period will receive a Marbleprint scarf on a first-come, first-served basis. For those who bring or purchase UN3D. Eco BAG, 5% OFF from the purchase price. (Some products are excluded)

CASETiFY STUDiO｜ Smartphone case that seeks to be kind to the earth

"CASETiFY" has a lineup of items with excellent style and impact resistance. We offer eco-friendly items that are eco-friendly to the earth, such as a smartphone case compatible with the iPhone 13 series using recycled materials as raw materials, including a 100% compostable case made of bamboo and plant fiber. In this series, recycled materials and renewable materials are also used for packaging. In addition, "RECASETiFY," a program that collects and upcycles smartphone cases that are no longer used at stores, is implemented. Smartphone cases from other manufacturers are also accepting collections, and coupons will be distributed to users that will save 15% off their next purchase.

HAT MAKER KIJIMA TAKAYUKI｜ Upcycle of 501®. Demonstration of Denim

"KIJIMA TAKAYUKI" produces bucket hats and caps as part of "Denim de Mirai ~ DENIM PROJECT", which upcycles used stock of Levis® 501®. Under the theme of “Except for indigo,” hats dyed white with super bleach and black on the other hand have very little ageing, and you can enjoy a slightly different charm from denim-specific atari and faded color. Clean image and excellent versatility of styling. It offers a variety of possibilities for denim.

FRED PERRY｜ Making the brand’s iconic “FRED PERRY Shirt” a sustainable material

Since its birth in the 1950s, the icon shirt "M12" has been carefully produced in England. Uniforms that have inspired a number of stars, from British subcultures to athletes, continue to evolve in a sustainable manner. The modern-style "M3600" and "G3600" are updated to a tight fit silhouette using BCI certified cotton that proves sustainability. With abundant color variations, you can enjoy a cool identity that lasts about 70 years.

PAMEO POSE｜ A 10-day limited market like a mirage where you can get one thing.

"PAMEO POSE", which features playful apparel lines and original costume jewelry and shoes, holds an event entitled "MIRAGE MARKET". Samples that have not been commercialized unfortunately and vintage items selected by designer and director PELI will be on sale for a limited time from March 18 (Fri) to 27 (Sun), 2022. It's just a 10-day special market like "MIRAGE", and I want to get one item with a special story in the world.

DENHAM| GOTS certified denim by a long-established Italian manufacturer

"DENHAM" from Amsterdam, which has been eco-friendly since its founding, features textiles from Candiani, a long-established Italian denim manufacturer. Organic cotton, which has been internationally certified by GOTS (global organic textile standard), which is considered extremely difficult to obtain, is dyed with indigo only on the surface of the yarn, and is washed with less water, chemicals, and energy usage than normal denim. During the period, customers who purchased the vintage denim "BOLT SW" or High Rise girlfriend fit denim "MARGOT FMNWLI" will receive an original tote bag from "DENHAM".

Albâge Lingerie｜ A new deep green color is available from a popular one-piece dress made of environmentally friendly materials.

In the lingerie brand "Albâge Lingerie", the popular one-piece black using environmentally friendly materials is reappeared! This season, a new deep green has been added, and both are available in 2 sizes, so you can enjoy your favorite fit. The one-piece, which mixes 70% environmentally friendly rayon and 30% premium organic cotton, has a smooth and high-quality feel. In addition, the integrated bra pad and the slit at the feet combine both elegant and easy to use. A versatile design that can be used as an inner garment for an item that shows your skin.