CYCLE―SHIBUYA PARCO SUSTAINABILITY―｜ “Sustainability” that Shibuya PARCO advocates “Circular” that shines on the earth and the future now

［ 2F ］ MODE&ART

ISSEY MIYAKE SHIBUYA｜ New work is now available from the "FLAT" series using plant-derived polyester "IM MEN"

At the Shibuya PARCO store where the brand of "ISSEY MIYAKE" gathers in borderless, new works are available from the "FLAT" series of "IM MEN". When you pass through the sleeves, a beautiful silhouette along the body appears, and when storing, it is a unique item that can be folded and carried along the pressed line. While keeping the compact function as it is, the shape of the sleeves is updated more three-dimensionally in this model. In addition, textiles made from recycled polyester derived from plants are easy to fold and wrinkle. You can also enjoy wearing a coat or blouson with pants made of the same material. In various scenes of daily life such as "wearing, storing, and carrying", we propose unprecedented "clothing experience".

MARC JACOBS｜ Archives comeback from the popular icon "THE TOTE BAG".

The archive of the popular icon "THE TOTE BAG" has been reappeared from "MARC JACOBS". From small flower pattern prints to vivid taidai, Leo Perdoprint, and even artist collaborations with different dyes. The pop and unique design excites the mood of spring and summer. Despite its compact look, the mini size is long wallets and plastic bottles, and the small size is A4 notebooks and PCs, and the storage capacity is excellent enough to fit. You can change your impression freely with a strap sold separately.

beautiful people｜ Standard trench of "GOTS" certification that condenses our commitment

The trench coat of the standard line "THE/a beautiful people" is made from one of the world's leading organic cotton "Altimate Pima". Cotton grown with time and effort by designated farmers in the United States is highly rarity and obtains world-class GOTS certification. With special spinning, it has a flesh yet has a light look. The color depth of vintage-like color is expressed by "slen dyeing", which is hard to fade no matter how many times you wash it. In addition, we condensed the extraordinary commitment to this item, such as high-density lining, sewing along the curves of the body, silhouette, etc. We want to wear modern and universal items packed with the thoughts of designers carefully until several decades ahead.

k3｜ New forms of "environmental consideration" for fashion rubber

In "k3", we develop a number of unique items that combine sustainability and fashion. "NODOKNITS", which uses 100% recycled polyester as a knit upper, produces a custom-made model with a metallic low heel eye-catching. As an initiative with Swedish Stockings, a legware brand made from old stockings, the SWE-S Collection Box has been installed to collect stockings and socks that are no longer available at stores and on the escalator side on the 3rd and 4th floors. The collected stockings are 100% recycled and turned into new materials. In addition, only at the Shibuya PARCO store, K3&co. Director Kojima Reiko has been presenting styling proposals by mixing vintage items with "G.V.G.V." and imported items, and we continue to communicate environmental considerations from edge values.

THE NORTH FACE LAB｜ Action for "To stay together for a long time" with products with attachment

One of our sustainable initiatives is to consciously select products that you want to wear carefully for a long time, as well as recycled materials and processing with less environmental impact. In "THE NORTH FACE", a new color orange appears from the environmentally friendly item "FL DRIZZLE JACKET" that uses recyclable fibers. Also, at the Shibuya PARCO store, you can experience the standard item customization service "141 CUSTOMS" only in Tokyo. Through 3D scanning and counseling, you can choose from the body to the fabric, color scheme, and parts in detail, and professional staff will carefully produce one by one.

A.P.C.｜ "Batler Program" was implemented. During the period, a tote bag present that reuses residual cloth

"A.P.C." offers a full lineup of men's women's collection, which claims essential elegance, as well as lifestyle items such as candles and room sprays. During the period, a tote bag novelty will be presented on a first-come, first-served basis for those who purchase more than ¥33,000 (tax in) reusing residual cloth. In addition, the Butler Program, which allows you to purchase new denim at half price when you bring old standard rigid denim that meets the brand's standards to the store, is being rolled out throughout the year. The collected denim is cleaned and repaired, and the original owner's initials are written by hand, and then lined up in the shop again. It is a circular program in which "jeans" is passed down to the next person.

Santa Maria Novella｜ 800-year-old sustainability of Florence's name incense

Santa Maria Novella, the world's oldest pharmacy, has released a collection of eight kinds of fragrances, Firenze 1221 Edition, commemorating the 800th anniversary. In addition, Rosa Gardenia, with a new fragrance, has redesigned its design faithfully to the DNA that has continued since 1221. The bottle is equipped with a clear spray pump that does not impair aesthetics, and all exterior packages use FSC-certified sustainable paper produced while protecting biodiversity and workers' rights. In addition to 100ml, we also have a new size of 50ml, which is recommended as a gift.

SUNS RIVER by MADE IN BANZAI｜ Limited shop by up-and-coming creators who look for new value

A limited-time shop "SUNS RIVER" by creative studio "MADE IN BANZAI" has opened. As a communication project and platform for creators and artists with the aim of "promoting the circulation of creativity and metabolism," the exhibition and sale of collectibles, upcycles, objects and other objects that have found old tools and values. It looks like a wide variety of items with new value.