CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ SHIBUYA PARCO's "Sustainability" and "Circle" that shines on the earth and the future

［ 2F ］ MODE&ART

ISSEY MIYAKE SHIBUYA｜ New work from the "FLAT" series using "IM MEN" plant-derived polyester

At the Shibuya PARCO store where the brand of "ISSEY MIYAKE" gathers in borderless, new works will appear from the "FLAT" series of "IM MEN". A beautiful silhouette along the body appears when you pass through the sleeves, and when storing, it is a unique item that can be folded and carried along the pressed line. With the compact function as it is, the shape of the sleeves is updated more three-dimensionally in this model. In addition, textiles using recycled polyester derived from plants are easy to fold and wrinkle. Coats and blousons can be enjoyed by setting up with pants made of the same material. In various scenes of daily life such as "wearing, storing, and carrying", we propose an unprecedented "clothes experience".

MARC JACOBS｜ Archives comeback from popular icon "THE TOTE BAG"

From "MARC JACOBS", the archive of the popular icon "THE TOTE BAG" is reappeared. From small flower pattern prints to vivid tie radishes with different dyed finishes, Leo Pard Prints, and even artist collaborations. The pop and unique design excites the mood of spring and summer. Although it is compact, the storage capacity is outstanding enough to fit long wallets and PET bottles for the mini size, and A4 notebooks and PCs for the Small size. The optional strap allows you to customize the impression changes freely.

beautiful people｜ "GOTS" certification standard trench

The trench coat of the standard line "THE / a beautiful people" adopts one of the world's leading organic cotton "Artimate Pima". Cotton grown with time and effort by designated farmers in the United States is highly rarity and is also certified as a global standard GOTS. With special spinning, we realize a finish that has a flesh but has a lightness. "Slen dye" that does not fade even after washing many times, expresses the depth of color like a vintage. In addition, the high-density lining, sewing along the curve of the body, and the silhouette are condensed with extraordinary commitments in this single garment. I would like to wear a modern, universal item packed with designer ideas carefully until decades ahead.

k3｜ New form of "environmental consideration" for fashion rubber

In "k3", we have developed a number of unique items that combine sustainable and fashion. NODOKNITS, which uses 100% recycled polyester as knit upper, creates a bespoke model with metallic low heels eye-catching eyes. As an initiative with Swedish Stockings, a legwear brand made from old stockings, a “SWE-S collection box” was installed to collect stockings and socks that can no longer be used at stores and on the escalator side of the 3rd and 4th floors. The collected stockings are 100% recycled and reborn as new materials. In addition, limited to the Shibuya PARCO store, we continue to disseminate environmentally conscious values, such as mixing vintage items selected by k3&co. Director Kojima Reiko with "G.V.G.V." and imported items to make styling proposals.

THE NORTH FACE LAB｜ Action to “stay together for a long time” with attached products

It is one of our sustainable initiatives to consciously select products that you want to wear carefully for a long time, as well as recycled materials and processing with less environmental impact. "THE NORTH FACE" introduces a new color orange from the environmentally friendly item "FL DRIZZLE JACKET" that uses recyclable fibers. In addition, at the Shibuya PARCO store, you can experience the customization service "141 CUSTOMS" of standard items in Tokyo only. Through 3D scanning and counseling, you can choose from the body to the fabric, color scheme, and parts in detail, and professional staff will carefully produce one by one.

A.P.C.| Implementation of the Butler Program. Tote bag present that reuses residual cloth during the period

"A.P.C." offers a full lineup of men's women's collections that claim essential elegance, as well as lifestyle items such as candles and room sprays. During the period, those who purchase more than ¥33,000 (tax in) will receive a tote bag novelty that reuses the remaining cloth on a first-come, first-served basis. In addition, the Butler Program, which allows you to buy new denim at half price when you bring old-fashioned rigid denim that meets the brand's standards, is being rolled out throughout the year. The recovered denim is cleaned and repaired, and the original owner's initials are written by hand, and then lined up in the shop again. Denim is a circular program in which "denim" is passed on to the next person.

Santa Maria Novella｜ 800-year sustainability of Florence's famous incense sticks

Santa Maria Novella, the world’s oldest pharmacy, has released the Firenze 1221 Edition, a collection of eight fragrances commemorating the 800th anniversary. In addition, the new fragrance of Rosa Gadenia redesigned its design faithfully to the DNA that continued since 1221. The bottle features a clear spray pump that does not undermine aesthetics, and all exterior packaging uses FSC-certified sustainable paper produced while protecting biodiversity and workers’ rights. In addition to 100ml, we also have a new size of 50ml, which is recommended for gifts.

SUNS RIVER by MADE IN BANZAI｜ Limited shop by up-and-coming creators to see new value

A limited-time shop "SUNS RIVER" by creative studio "MADE IN BANZAI" opens. With the aim of "promoting the circulation of creativity and metabolism," the exhibition and sale of collections, upcycles, objects, etc. that have found old tools and value as a communication project and platform for creators and artists. It looks like a wide variety of items with new value.