「SHIBUYA PARCO 2022 S/S NEW LOOK」｜ A new My Standard in a new era that follows sensitivity

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI｜ The "Aria" collection, dating back to the 100th anniversary of its founding.

The "Aria" collection was announced on the 100th anniversary of the founding of GUCCI. Alexandro Michele focused on the roots of the Savoy Hotel and horseback riding in London, where founder Guccio Gucci worked as an elevator boy, and revived the brand's history in a modern way. The collection includes the "The Hacker Project" with "BALENCIAGA" and the look inspired by the sexual suit style that appeared in the former creative director Tom Ford's collection. The topical products that contain diverse backgrounds and cultures will fully entertain you from fashion fakes to new fans.

LOEWE｜ The source of the new season's inspiration is the magnificent world expanded from the art style "Manierism".

Creative Director Jonathan Anderson is inspired by the work of Italian painter Jacopo da Pontolmo who was active during the 22SS season and the Renaissance period, and expresses the world of the art style "Manierism". Characteristics of the same style, such as extreme perspective, unnatural spatial representation, and anti-naturalistic color tones, were shaped by sculptural and emphasized silhouettes and designs. More intense, experimental, provocative, and sensual collections can feel the strong imagination of "LOEWE" for a new era.

THOM BROWNE｜ If you go on an air trip by preppy

The theme of "THOM BROWNE"'s new resort collection is "take preppy into the sky." The motifs with a sense of openness, such as kites, hot air balloons, and uplifts of children's clouds, were scattered in technical techniques. This season, American traditional, which combines rationality and functionality, is modernized. The sack fit jacket with a moderately shaped waist adds playfulness with new proportions. The commitment to expressing "empty" even in the weight of the item, such as reducing the weight of the down outerwear, is a word of driftwood. The eye catcher shoulder bag, which is attracting attention every season, is an adorable motif in which the silhouette of the kite and the dachshund turned into an airplane!

COMME des GARÇONS GIRL｜ A new icon for a dreamy "girl"

The concept of "COMME des GARCHONS GIRL" is "in the closet of one girl". Shibuya PARCO, the brand's first independent store, always has a full lineup of collections packed with school taste and girly charm. From February 3, 2022 (Thursday), the new items lined up in the store are the Aiko Nic taste that has a rebellious spirit in sweetness, such as a blazer-style jacket, a dot pattern dress, and a round collar shirt. Continuing from the previous season, new collaboration items with Disney will be released at the same time.

discord Yohji Yamamoto｜ New art-shaped bag with asymmetric aesthetic

"diskord Yohji Yamamoto" proposes new values for luxury accessories from unfinished and asymmetric aesthetics. 22SS's new work is the "ANANAS" series, which is inspired by Gather dresses. The technique in which the shading emerges beautifully with calculated asymmetric gathers is a philosophy that spreads from "Yohji Yamamoto". You can enjoy creations in which bags and clothes resonate with each other, such as "NAMU" with wooden panels and "PEEL TOTE" with "PEEL TOTE", which shows the backing of clothes.

HUMAN MADE®｜ American casual basics that feel the roots of Mr. NIGO®

HUMAN MADE is based on the brand concept of “The Future is in the Past” (fusion of past and future). During the 22SS season, authentic items such as sukajans, spring coats, and sweatshirts are scattered with accents such as graphics and patchwork. Last year, NIGO® became a big topic, when he became the artistic director of KENZO. I would like to reconfirm his originality that the world is intoxicated from the brand that has been working on for many years.

CFCL VOL.3 POP UP｜ PARCO Limited and the latest collection will appear quickly

POP UP SHOP for the third season of "CFCL" collection "VOL.3" will be held. This season, with the theme of "Knit-ware," I was inspired by "a scene in which the pleasant early summer sun shines through windows and fazzards." The latest collection of women and men, including "POTTERY", which features a seamless manufacturing method and a rounded silhouette like pottery. In addition, the new knit bag "STRATA", which utilizes 3D computer nitting technology, will be released at Shibuya PARCO. We will develop three designs (sakosh, knapsack, tote bag) including PARCO limited colors in 10 colors each in a wide variety of variations.

DIOR BEAUTY SHIBUYA｜ Preliminary release of the brand's first lip beauty essence, Ripmaximizer Serum.

"DISOR BEAUTY SHIBUYA" proposes a natural shine, transparency, and brilliance inspired by natural stones. The new spring collection, which is based on the theme of "mineral glow," expresses the positive power of nature with sparkling opals that polarized in rainbow colors and clear color palettes. The brand's first lip beauty essence, Dior Additive Moximizer Serum, which will be released in advance on February 1 (Tuesday), will be launched in advance on January 22 (Saturday). An all-rounder that can be used as a base of lip color and as a night care will make your lips at the border of the season more beautiful.

Yves Saint Laurent Beauté｜ A new hybrid rouge that melts like a syrup

Spring of 2022 where you can reconfirm the joy of expressing to the outside from the pleasure of the rouge that you paint only for yourself. A new rouge "Rougevolipte Candi Grass" that fits such a mind will be released from "Yves Saint Laurent Beauté". The 3in1 hybrid lip, which fulfills all colors, gloss, and lip packs, features a dense texture like a syrup, and a color and gloss that can be played out. A lineup of color variations of 9 colors. The comfort that you can't let go of as if you were wearing a lip pack and the slim size that fits in a mini bag will lead you to the perfect lips as you use it.

shu uemura｜ A new color inspired by the scorching magma "Lu Juin Limited Rava Red Collection"

From "shu uemura", a new work inspired by magma that emits magnificent power "Lu Juin Limited Rava Red Collection" appears. Among them, we recommend the four-color lipstick "Kinu Satin" and the new liquid rouge "Kinu Cream" with a silk-like texture. The darkton "lava Red" as if it were pouring scorching magma, adds beautiful charm to your lips. The red and gold limited package, reminiscent of obsidian, has a gorgeous appearance and is perfect as a gift. Mysterious and magnificent color combination will awaken the passion and power worthy of the New Year.