800 years of history in Florence
Scent and skin care born from natural herbs
Santa Maria Novella is a special place for Mai Fukagawa, saying, "It has a lot of wonderful fragrances and I always stop by when I visit Shibuya PARCO." In Florence, Italy, the store is known as the "world's oldest pharmacy" and develops a number of items such as odecorone, soap, cream, and other fragrances based on fragrances using natural fragrances. Fukagawa loves a fragrance called Akua della Reggina (former name: Audecolon Santa Maria Novella). As the name "The Queen's Water", fresh and refreshing citrus notes spread out. This fall, a collection commemorating the 800th anniversary of Santa Maria Novella's birth will also appear. Redesigned packaging and design, conscious of sustainability. In addition to the standard 100ml, it is available in 2 types, 50ml, which is good for carrying. It is a new specification with a built-in spray pump, and it is a hot topic that can be used as it is. While firmly inheriting tradition, color the present era with a gorgeous scent.
To the most popular fragrance
New and Mini Bottle Collection Releases
In the 800th anniversary collection "Firenze 1221 Edition", the only new fragrance, Audecolon Rosa Gadenia. Around roses and gardenia, fig flowers, jasmine, vanilla, etc. are fragrant one after another. A rolling note, also called the “Flower Dance,” concludes with a soft musk and wraps us softly. This incense style that has already been developed as an existing body care and bath item. To Mr. Fukagawa, “Somehow, I remember. There is a calming element in the newness, so you can rest assured.”
Audecolon Rosa Gade Nia [50ml] ¥11,770 [100ml] ¥17,600
Body Milk [250ml] ¥11,000, Liquid Soap Rosa Gade Nia [250ml] ¥6,600, Cosmetic Oil [250ml] ¥13,200
For the beginning of skin care,
We recommend a full-line travel kit
Shibuya PARCO 2F is located on the floor where many fashion brands gather, so many people buy poturi to enjoy the scent by putting it in the closet. Mr. Fukagawa is interested in taboretta, which is made of potpourri leaves hard waxed in a tablet form. "Of the six kinds of fragrances, the most worrisome is lavender." A wide range of skin care such as rose water and soap popular for unisex. "I've been worried about Thorpe before. I want to try skincare too!” 。 A travel kit is recommended for such people. Two types for men, including shaving items, and women, including skin care to be dropped and skin care to be given. You can use the line even though it is mini size, and you can enjoy the world of Santa Maria Novella.
Taboretta ¥4,400 each
soap ¥2,530 each ~
Travel kit for men ¥11,000 for women ¥14,300
An admired woman taught me
A brand that has a special feeling.
Santa Maria Novella's unknown masterpiece, Paper Insense. You can smell it in a small space without setting a fire, so you can enjoy it in a variety of situations, such as putting it in a drawer or putting it in a closet while traveling. "As well as sachet-type potpourri and incense, it's good as a gift." Finally, when I asked Fukagawa why she liked Santa Maria Novella, she said, “I was a woman. It's a longing for me, and it smells good when I get close. When I took courage and asked what it smelled, he taught me the fragrance of Akua della Reggina. In other words, this is a special place for me.”
Armenian paper ¥4,180 
■Items worn by Mai Fukagawa
Suvin cotton band collar military dress ¥49,500
3F／08sircus＜check it＞
- Shop name
- Santa Maria Novella
- Floor
- 2F
- TEL
- 03-5422-3933
- Official SNS
- Instagram : @santamarianovellajapan
＜BACK＞ Go to "MARC JACOBS" where you can enjoy your own original custom.
Check here too>>
Mai Fukagawa x discord Yohji Yamamoto/Jikasei MENSHO| Every time you visit, Shibuya PARCO mode and food
Mai Fukagawa's autographed checkbox
From October 28 (Thursday) to November 11 (Thursday), 2021, a gift campaign will be held at Shibuya PARCO Official SNS.
Please apply for the gift by the following method.
①Follow either Instagram (@parco_shibuya_official) or Twitter (@shibuya_parco) official account
②If you apply from Instagram, please comment "Like" on the post subject to check-up signed by Mai Fukagawa of the official SNS uploaded on October 28.
If you are applying from Twitter, please retweet.
A total of 3 people will be presented by lottery from among those who participated.
Winners will be contacted by DM, so please follow the official SNS of Shibuya PARCO.
※You can apply only once per person.
※Those who have already followed will also participate in the lottery as they like the target post.
※The right to win shall be the owner of the winner, and transfer to a third party (whether paid or free) and cashing will be prohibited.
Announcement of Winning
After strict selection, only the winners will be contacted via Instagram direct message around late November 2021, and the prizes will be sent to the winners. In addition, prizes are scheduled to be shipped in early December 2021. Please note that it may vary slightly depending on the circumstances.
※If you do not respond to the direct message within the deadline, or if you do not provide information such as address after winning notification, the winning will be invalidated.
※The personal information provided by the winner will be used only to inform the winners of this campaign and to send prizes.
※We do not accept any inquiries regarding the reasons for the election.
※Acts that interfere with the operation of social media, acts that violate the purpose, and acts that we judge inappropriate are prohibited.
※This campaign has nothing to do with Facebook Instagram.
※Please note that this campaign is subject to change or cancellation without notice.
Mai Fukagawa
Born in Shizuoka Prefecture on March 29, 1991. While working as "Nogizaka46", she appeared in drama as an actress. After graduating from the group in 2016, he expanded his field of success in movies, and won the 10th TAMA Film Award Best New Actress Award for "Bread, Bus and Second Hatkoi", who served as the heroine in 2018. Many appearances include NHK serial TV novel "Manpuku" in 2019 and NHK Taiga drama series in 2019. Currently, the Tuesday drama "I just stamped the marriage registration" (TBS) is broadcasting.
Instagram(@fukagawamai.official)
