Mai Fukagawa x MARC JACOBS/Santa Maria Novella | The world of fashion and fragrance, where the admiration of those days becomes a reality.

It boasts a history of 800 years in Florence
Scent and skin care born from natural herbs

Santa Maria Novella is a special place for Mai Fukagawa, saying, "I always stop by when I visit Shibuya PARCO because it has a lot of wonderful scents." In Florence, Italy, the store has a history of being the oldest pharmacy in the world, and has developed a number of items such as audecolon, soap, and cream based on fragrances made from natural fragrances. Fukagawa's favorite is a fragrance named Acka Dela Ledgena (former name: Audecolon Santa Maria Novella). As the name of the queen's water, fresh and refreshing citrus notes spread out. This fall, a collection commemorating the 800th anniversary of Santa Maria Novella will also appear. Renewing the package and design with a sense of sustainability. In addition to the standard 100ml, it is also available in 2 types, 50ml, which is easy to carry. It is a new specification with a built-in spray pump, and it is also a hot topic that it can be used as it is. While firmly inheriting the tradition, color the present era with a gorgeous scent.

To the most popular fragrance
A collection of new and mini-bottles is released

Audecolon Rosa Gardenia, the only new fragrance in the 800th anniversary commemorative collection "Firenze 1221 Edition". Around roses and gardenia, fig flowers, jasmine and vanilla are fragrant one after another. The curling note, also known as the "flower dance," ends with a soft musk and wraps us softly. This incense style has already been developed as an existing body care and bath item. For Fukagawa-san, "somehow remembering scent. There is a calm element in the newness that makes me feel relieved."

At the beginning of skin care
We recommend a travel kit that has a full line.

Shibuya PARCO 2F may be located on a floor where many fashion brands gather, and many people buy potpourri to enjoy the scent in closets. Fukagawa is interested in taboletta, which has potpourri leaves solidified into a tablet form with hard wax. "The most worrisome of the six kinds of fragrances is lavender." Rich in skin care, such as rose water and soap, which are popular in Unisex. "I've been worried about the soap for a long time. I would like to try skin care too!" 。 The travel kit is recommended for such people. Two types for men's, including shaving items, and for women's, including skin care to give. You can use the line even though it is mini size, and you can enjoy the world of Santa Maria Novella.

A longing woman taught me
A brand that has a special feeling.

An unknown masterpiece of Santa Maria Novella, paper insense. Even if you don't ignite it, you can smell it in a small space, so you can enjoy it in a variety of situations, such as putting it in a drawer or putting it in a closet while traveling. "With sachet-type potpourri, incense, etc., it can be a gift." Finally, when asked Fukagawa why he liked Santa Maria Novella, he said, "The reason was a woman. It's a longing for me, and it smells nice when I approach it. When I was courageous and asked what it smelled, he taught me the fragrance of Acka Dela Rolena. In that sense, this is a special place for me."

​

＜BACK＞ Go to "MARC JACOBS" where you can enjoy your own original custom.

Check here too>>
Mai Fukagawa x discord Yohji Yamamoto/Jikasei MENSHO | The mode and food of Shibuya PARCO are discovered every time you visit.

Chekipresend signed by Mai Fukagawa

From October 28th (Thursday) to November 11th (Thursday), 2021, a gift campaign will be held on Shibuya PARCO official SNS.

Please apply for the present by the following method.
①Follow either Instagram (@parco_shibuya_official) or Twitter (@shibuya_parco) official account
②If you are applying from Instagram, please comment "Like" on the official SNS posted on October 28 with Mai Fukagawa signed cheki-presentation target post.
If you are applying from Twitter, please retweet.
A total of 3 people will be presented by lottery from among those who participated.

Winners will be contacted by DM, so please follow each official SNS of Shibuya PARCO.

<Announcement of winning>
After strict selection, in late November 2021, only the winners will be notified via Instagram direct message, and the prize will be sent out and replaced by winning. In addition, prizes are scheduled to be shipped in early December 2021. Please note that it may change depending on various circumstances.