Nerru Nagahama, who writes MC for TV programs and essays, appears on the cruise. "It's an interesting place where various items and culture are mixed. "It's fun to find what you like while you're wondering," he said about Shibuya PARCO's charm. First of all, we started a stroll with the brand "Paul Smith" that we have loved for a long time, and "DELFONICS", where our hearts dance in design miscellaneous goods and stationery.
- Photo
- Sachiko Saito
- Styling
- Yudai Ichinosawa （TEN10）
- Hair＆Make
- Yuka Noguchi（ROI）
- Text
- Hisamoto Chikaraishi
- Edit
- RIDE MEDIA＆DESIGN inc.
You can smile as soon as you wear it.
"PS Paul Smith Happy"
The new series "PS Paul Smith Happy" of "PS Paul Smith (PS Paul Smith)" that began in the spring and summer season of 2021. The design that expresses the cheerful and positive feeling felt in everyday life is gaining popularity throughout the country, including the Shibuya PARCO store. The universal “smile” graphic logo has the power to make it happy not only for those who wear it, but also for those around it. This season, from standard sweat hoodies to trendy baseball shirts, smiles will be danced on each item. The logo and the eyes match. "Nico seems to be smiling and cute!" she smiles.
Parker ¥19,800※The items worn are women's products.
※The Shibuya PARCO store handles men's products. Please note that some specifications are different.
Baseball shirt ¥15,400 
Bucket hat ¥6,600
Paul Smith loves his father's influence.
You can also incorporate men's items like your own.
“My dad has always loved Paul Smith, and I love it because of that too! There are a lot of cute items, so I usually come to look for small items for gifts to acquaintances." Paul Smith is loved by both men and women. Neru-san also has her own way of enjoying besides choosing gifts. "I sometimes choose men's in private clothes, so I wear a small size loosely. Paul Smith has a lot of shirts with eye-catching designs. I think a man wearing a polo shirt is nice."
I love towels and socks.
Rich accessories are perfect for gifts
The Paul Smith Shibuya PARCO store has a wealth of accessories, coin cases, and other accessories. “It’s a simple design, so I want it too. Small wallets are cool,” check out the little ones. It is said that there are many female customers who come to buy gifts for friends as well as men. “I often go to pick small items. I love a signature stripe towel, which is the face of the brand, and socks with cute pop patterns and illustrations. I will give you a socks for your father’s birthday.”
Mini wallet ¥17,600 
Towel ¥1,760 
Socks ¥2,200 each
Trapped the brand's worldview
Enjoy every day with items
You can be sucked into a big showcase in the shop, Mr. Neru. Among them are fashion items such as tiespins, watches, bags, and lifestyle items such as mugs. “This is cute, but is it a little big? Oh, the thumb was perfect!” I tried on the silver ring. The casual design makes this ring an accent for styling. In addition, "I like this bag for girls," he put a leather pochette on his shoulder and rushed to the front of the mirror. It looks like happiness itself. It was a shop cruise full of smiles from beginning to end, reminiscent of everyday shopping.
Mini bag ¥20,900 
(Upper) Mugs ¥2,750 each(bottom) Ring ¥11,000
- Shop name
- Paul Smith
- Floor
- 3F
- TEL
- 03-5422-3113
- @paulsmithjapan
