Neru Nagahama, who writes MCs and essays on TV programs, appeared on the cruise. "It's an interesting place where various items and culture are mixed. It's fun to find what you like while getting lost," he told us about the appeal of Shibuya PARCO. First of all, we started walking with the brand "Paul Smith" that we have always liked, and "DELFONICS" where our hearts dance with design miscellaneous goods and stationery.
- Photo
- Sachiko Saito
- Styling
- Yudai Ichinosawa （TEN10）
- Hair＆Make
- Yuka Noguchi（ROI）
- Text
- Hisamoto Chikaraishi
- Edit
- RIDE MEDIA＆DESIGN inc.
You can smile as soon as you wear it
"PS Paul Smith Happy" full of happiness
"PS Paul Smith Happy" is a new series of "PS Paul Smith", which started in the spring and summer season of 2021. Designs that express the cheerful and positive sensations felt in everyday life are gaining popularity all over the country, including the Shibuya PARCO store. The universal "smile" graphic logo has the power to make not only the wearer but also the people around it happy. This season, smiles will be danced to each item, from classic sweat parka to trendy baseball shirts. Your eyes match the logo (!?) "It's cute like smiling and smiling!" Neru also smiles.
Parker ¥19,800※Items to be worn will be women's products.
※The Shibuya PARCO store will handle men's products. Please note that some specifications are different.
Baseball shirt ￥15,400 
Bucket hat ￥6,600
Paul Smith loves his father's influence.
Take men's items in your own way
"Dad like Paul Smith for a long time, and I love it because of its influence! There are a lot of cute items, so I usually come to look for small items as gifts for acquaintances." Paul Smith continues to be loved by both men and women. Neru-san also has her own way of enjoying besides choosing gifts. "I sometimes choose men's in my own clothes, so I wear a smaller size slowly. Paul Smith has a lot of eye-catching shirts. I think men who wear a polo shirt refreshingly are nice."
I love towels and socks.
Rich accessories are perfect for gifts
The Paul Smith Shibuya PARCO store has a wealth of accessories, coin cases, and other accessories. "It's a simple design, so I want it too. The small wallet is also cool, "said the accessories you care about. It is said that there are many female customers who come to buy gifts for friends as well as men. "I often go to pick small items. I love the signature stripe towel, the face of the brand, and socks with pop and cute patterns and illustrations. For my father's birthday, I give a pair of socks."
Mini wallet ￥17,600 
Towel ￥1,760 
Socks Each ￥2,200
I confined the world view of the brand
Enjoy your everyday life with items
Neru-san is sucked into a large showcase in the shop. Inside, fashion items such as tie pins, watches, bags, and lifestyle items such as mugs are lined up. "This is cute, but is it a little big? Oh, my thumb was perfect! "I tried on the silver ring. The casual design of this ring is an accent for your styling. In addition, "I like this bag for girls," he puts a leather pochette on his shoulder and runs in front of the mirror. That figure is exactly Happy itself. It was a shop cruise full of smiles throughout the day, reminiscent of everyday shopping.
Mini bag ￥20,900 
(above) mugs each ￥2,750(Lower) Ring ¥11,000
- Shop name
- Paul Smith
- Floor
- 3F
- TEL
- 03-5422-3113
- @paulsmithjapan
