Nozomi Suwon is active globally as an ambassador for actresses, models and brands. Shibuya PARCO, which continues its sustainable activities as a next-generation environmentally friendly building, cruising three shops that are engaged in sustainable initiatives. The limited-time shop "CYCLE POP UP", which also participated by his brand "OK", is full of sustainable fashionable ideas. While enjoying fashion and gourmet that are friendly to the earth and people, I heard about Suwon's thoughts on sustainability.
- Photo
- Suguru Tanaka
- Text
- Akane Chuma
- Edit
- RIDE MEDIA＆DESIGN inc.
Changing the future of the earth through fashion
“CYCLE POP UP” that considers the global environment
"CYCLE POP UP" is a limited-time shop that resonates with the sustainable efforts of "OK" led by Mr. Suwon and the philosophy of "coexistence and coexistence with nature" advocated by Shibuya PARCO. "I thought it was my mission in this industry for a long time to define the value of fashion, so I held POP UP. The important thing is not because it's eco-friendly, but because it's cute and makes you want to buy it. No matter how much social significance you have, I think you only wear what you like, and it is important that you wear it carefully with attachment. We would like to propose sustainable new luxury by working with our hands to create high-quality products." One of them is a cushion made by Mr. Suwon's sister, Yuka, who recycles children's clothes. Design and sustainable manufacturing are going on.
fleece patched tote bag each ￥10,120 
It's a self-confidence work that doesn't compromise.
Reknit & fleece bag
The reknit cardigan is co-produced with the textile recycling company Nakano. Clothing waste that has no place to go is collected and sorted, and the compressed form is nitted using threads. Another recommendation is a fleece bag with patchwork of used clothes for kids, which was popular last time. "Sustainable is a fight against costs anyway. There are limits to small businesses like us, so I would like large companies to take the initiative. I would be happy if you could know that recycling can create such a wonderful thing." Be sure to check the mask chain made of dead stock of bracelets and necklaces.
RE knit cardigan［Gray×Orange］¥19,800
For the dead stock held by the brand
"YEAH RIGHT !!" brings a new life 」
"YEAH RIGHT !!", which has a reputation for remakes using remakes using remakes, presided over CYCLE POP UP this time, led by CYCLE POP UP. 」。 Expand remake items with popular brands in Shibuya PARCO, such as k3, PAMEO POSE, and FURFUR. We upcycled the inventory of the brand and revived it as a new design. The T-shirt that OK and "OPENING CEREMONY" collaborated in the past has been boldly arranged in graphical monotone. The furniture that can be dismantled and carried by New Stara (PORT PARCO), which has a shop on the 4th floor, is also eco-designed using waste materials.
Fashion and eco can be balanced.
The positive future that Mr. Suwon sees
How will OK evolve in the future? "In addition to continuing remakes, new works will incorporate eco-friendly materials such as vegetarians, and will further enhance the eco-friendly circulation." It is not sustainable to increase consumption excessively, so new products are made to order-made, and so on. "Mainichi is a series of challenges, isn't it? But fashion is a wonderful thing that makes people happy, gives confidence, and influences not only the appearance but also the inner side. I hope everyone will get what they really like and enjoy it for a long time. "
※The exhibition period of this POP UP SHOP has ended. Thank you for your understanding.