Nokiko Mizuhara is active globally as an ambassador for actresses, models, and brands. Cruising three sustainable shops at Shibuya PARCO, which continues to be sustainable as a next-generation building that is environmentally friendly. The limited-time shop "CYCLE POP UP", which also participated in his own brand "OK", is full of sustainable fashion ideas. While enjoying fashion and gourmet that is kind to the earth and people, we heard about the future of sustainability that Mr. Suwon thinks.
- Photo
- Suguru Tanaka
- Text
- Akane Chuma
- Edit
- RIDE MEDIA＆DESIGN inc.
Changing the Future of the Earth through Fashion
"CYCLE POP UP" in consideration of the global environment
"CYCLE POP UP" is a limited-time shop that resonates with the sustainable efforts of "OK" led by Mr. Mizuhara and the philosophy of "coexistence and coexistence with nature" advocated by Shibuya PARCO. "I thought that defining the value of fashion was my mission in this industry for a long time, so I held POP UP. The important thing is not because it is eco-friendly, but because it is cute, you want to buy it. No matter how socially significant it is, I think that you only wear what you like, and it is important that you wear it with attachment and care. We would like to propose sustainable new luxury by putting our hands together to create high-quality products." One of them is a cushion made by Mr. Suwon's sister, Yuka, recycles children's clothes. Design and sustainable manufacturing are underway.
fleece patched tote bag ¥10,120 each 
Confidence with no compromise.
Reknit & Fleece Bag
The re knit cardigan is co-created with the textile recycling company Nakano. Clothing garbage that does not have a place to go is collected and sorted, and the felt compressed form is nitted using a thread. Another recommendation is a fleece bag with patchwork of used clothes for kids that were popular last time. "Sustainable is a fight against costs anyway. There are limits to small businesses like us, so I would like big companies to take the initiative. It would be nice to know that recycling can produce such wonderful things." Be sure to check out the mask chain made of bracelets and deadstocks of necklaces.
RE knit cardigan［Gray × Orange］¥19,800
For the dead stock held by the brand
“YEAH RIGHT!!” 」
The leader of this CYCLE POP UP is "YEAH RIGHT!!" which has a reputation for remake using residual cloth. 」。 Remake items with popular brands in Shibutani PARCO, such as k3, PAMEO POSE, and FURFUR. We upcycled the brand's inventory and revived it as a new design. The T-shirts that OK and "OPENING CEREMONY" collaborated in the past are boldly arranged in a graphical monotone. The furniture that can be dismantled and carried by newstaa (PORT PARCO), which has a shop on the 4th floor, is also eco-specified using waste materials.
Fashion and eco are compatible.
The positive future that Mr. Suwon sees
How will OK evolve from now on? "In addition to continuing the remake, we will incorporate eco-materials such as vegetilezers into our new work, and further enhance the earth-friendly circulation." It is not sustainable to overdo consumption, so new products are made to order-to-order, and so do not waste. "Mainichi is a series of challenges. But fashion is a wonderful thing that makes people happy, gives them confidence, and has influence not only on the outside but also on the inside. I want you to get what you really like and enjoy it for a long time.”
※This POP UP SHOP is over. Thank you for your understanding.
