SUSTAINABLE FASHION CAMPAIGN“CYCLE”｜ "Sustainable" is a form of "circulation" that is comfortable to explore in the CYCLE that will change the future.

［ 2F ］ MODE&ART

A.P.C./ Upcycle the remaining cloth in the old and new “quilt project”

In "A.P.C.", we continue to carry out the "quilt project" inspired by archive textiles. The beautiful quilt work made from remnants was designed by Jessica Ogden, a designer known as the "queen of patchwork." Indian women work on stitching and contribute to securing local employment. Experience the warmth of some old and new handwork from the quilt rags and cushions that were splendidly upcycled by Jean Tuitu and Jesse Ka, designers of "A.P.C."

ISSEY MIYAKE SHIBUYA/1 thread is a bag. "MOKKO" can be used freely without being influenced by trends.

The new pochette "MOKKO TOWN POUCH" has appeared from the original product "MOKKO" of "GOOD GOODS ISSEY MIYAKE" packed with a selection of "good things". This one-mile bag, which is likely to be useful for putting smartphones and mini wallets regardless of the times and style, will be limited to Shibuya PARCO during the CYCLE period. It features a light and soft texture knitted from a single thread, and has a wide variety of sizes and colors. Put it on a table like a fruit basket, or casually match it with fashion. The long-life design, which is not influenced by trends, can be used freely according to the scene. It seems that it will be useful for a long time as the standard of today's era.

MM6 Maison Margiela/ "Upcycle Patchwork" capsule collection in which archive materials are reborn.

From "MM6 Maison Margiela", the "Upcycle Patchwork" capsule collection is available in the spring and summer of 2021. Aiko Nic's "Japanese" bag and boots unique to the heel bottom "6" have been reborn as a new atmosphere by skillfully combining the fabrics of past collections. The collection, which was shaped by an idea during the lockdown period, "It became difficult to obtain various materials," features archive materials with different textures. I want to enjoy the process of gradually getting used to the color and texture.

k3/ Select highly sensitive items that can achieve “mode x sustainable”

"k3" selects up-and-coming brands with edges in Japan and overseas. All highly fashionable items collected from a unique perspective can achieve "sustainable x mode". SWEDISH STOCKINGS, an ethical brand created by millennial designers, has established a recycling system in which stockings are made with less environmental impact and old ones are turned into other materials. In addition, "NODO" is a flat shoe brand that uses 3D knit on the upper. The knit made of 100% polyester recycled yarn attracts attention not only for its production background, but also for its beauty and outstanding comfort.

With the customization of THE NORTH FACE LAB/popular outerwear, you can enjoy a long-life look.

"THE NORTH FACE LAB" is Japan's first store where you can experience the innovative wear customization service "141 CUSTOMS" realistically. In addition to selecting materials and colors, we propose outerwear that is perfect for you from all 8 popular types based on body type information by 3D scanning. A system that avoids the problem of mass disposal of clothes because all orders are made. Above all, the special wear in the world, made only for yourself, is a long-life product that you want to use for a long time.

Beautiful people / "konjac processing" with less environmental impact.

"Beautiful people" who find and create new beauty in conflicting and contradictory concepts. From the 21summer collection, a unique knit made from konjac potatoes, the raw material of konjac, will appear. It has a paper-like crisp feeling and is characterized by the smooth texture that is best suited for spring and summer. As a raw material derived from nature, of course, it has little environmental impact. From flower patterns inspired by flowers blooming in the summer garden to generative colors inspired by bath mats, I want to feel the playfulness of the brand from all three designs. During the event, you will receive an original novelty by bringing your eco bag.