SUSTAINABLE FASHION CAMPAIGN“CYCLE”｜ "Sustainable" is a form of "circulation" that is comfortable to explore in the CYCLE that will change the future.

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI/Gucci Off The Grid collection that supports the vision of circular production.

From "GUCCI", an accessory and wear collection "Gucci Off The Grid" made from highly sustainable materials is now available. All items are produced only from recycled materials, organic and bio-based materials and raw materials. The base material for many products is ECONYL®, a recycled nylon yarn made from waste such as nets and carpets for fishing. It is also attracting attention as a new material that can be recycled as many times as possible. GUCCI's sustainable corporate transparency is highly regarded worldwide, including the first ban on the use of fur and the opening of an Instagram account dedicated to sustainability (@gucciequilibrium).

LOEWE/Practical Eye/LOEWE/Nature, which respects the Earth.

Inspired by nature, "LOEWE" men's line "Eye/LOEWE/Nature" is made from upcycle, recycling, and organic fabrics of many items. We adopt a manufacturing process that respects all "existences" living on earth as much as possible. New military-themed wear and bags have a balance between elaborate designs that feel craftsmanship and practical details unique to "LOEWE". Not only during the event period, 15 euros (approximately ￥2,000) will be donated to environmental protection organizations for each item purchased on the same line.

THOM BROWNE/ Sheep-friendly "munning-free" standard knitwear

"THOM BROWNE" is a treasure trove of standard products. A gem made of 100% mursing-free merino wool was introduced from the Guardian and pullover, which are characterized by the arm's "4BAR". Mursing is the act of cutting out the skin and part of the flesh of a lamb with anesthesia to prevent parasitization of worms. This traditional way of raising sheep is gradually being shunned around the world as a whole from the viewpoint of "animal well-being" that minimizes stress in raising creatures. It is a product that aims to create a better environment for sheep, bringing high-quality wool, and we want to enjoy a smart outfit with both appearance and production background.

discord Yohji Yamamoto/You can feel the aesthetics of Yoji Yamamoto.

Designer Yohji Yamamoto proposes new values through the "high-quality bag collection" by designer Yohji Yamamoto. Among them, the bag, which features an irregular form, is inspired by the design of the 2020-21 Fall/Winter collection and uses scraps of leather and gabazine wool from the same season. The back and forth are reversible with wool and leather, so you can change the taste according to your outfit. During the event period, if you purchase more than ¥66,000 (tax in), you will receive an aroma eradication spray with a portable bag with a logo on a first-come, first-served basis.

HUMAN MADE / like a shopping bag! Enjoy the playfulness of the eco bag as well.

At "HUMAN MADE" designed by NIGO®, a special set "HUMAN MADE FOR FUTURISTIC TEENAGERS SEASON 21", which summarizes the lookbook, eco bag, and sticker of the 2021 spring and summer collection, is available. In particular, eco-bags made from lightweight and strong paper material "Thai Beck" have a unique form that resembles a supermarket shopping bag. I want to feel the witted playfulness from the details that shine with small skills, such as graphic prints on the front, back, left and right.

AHKAH/Free Cleaning to keep your jewelry shine forever

The jewelry brand "AHKAH", which is attractive for its gorgeous and delicate beauty, offers free cleaning. Jewelry worn directly on bare skin is something that gradually impairs sparkle due to sebum, dust, cream, etc. In particular, diamonds require regular care. If you bring jewelry purchased at "AHKAH" to the store, you can clean it for a few minutes to make it original shine. Not only during the event period, I want to use this service to wear jewelry that I have attached for a long time.

H.P.DECO Pay attention to OSKLEN, a pioneer in living/sustainability with a sense of art

At the lifestyle shop "H.P.DECO Living with Art", during the period, the "e-fabrics" collection of the Brazilian fashion brand "OSKLEN" was developed. "e-fabrics" is a project that engages in research and development of sustainable materials for the purpose of environmental protection. Renewable materials are used in all products, from eco bags to clothes, such as used PET bottles, fibers made from waste threads, and organic cotton grown without the use of environmentally harmful substances. OSKLEN is a representative brand that uses "e-fabrics" and continues to pursue sustainability while balancing sustainable systems and beautiful designs.

A sample set will be presented in exchange for Yves Saint Laurent Beauté/YSL empty container.

At Yves Saint Laurent Beauté, a recycling program called “DARE TO RECYCLE” is being implemented at some stores. YSL points will be awarded according to the purchase of a used product package, no shopping bag, and refill product. During the event period, as a service limited to the Shibuya PARCO store, the first 50 people will receive a sample set of the "Pure Shot" series, which is manufactured with minimal environmental impact when they bring an empty container of YSL products. If you bring YSL products sleeping at home, there is also a service where beauty advisors suggest ways to reuse them.

Shuuemura / Gift of eco bag with a long handle.

"Shu uemura" has a lot of talented cosmetics, led by the popular products "Lu Juin Limited" and "Ann Limited Foundation". During the event period, you will receive an original eco bag on a first-come, first-served basis for purchases of ¥6,600 (tax in) or more. If you use them as shoppers, including eco-bags distributed in the past, you will be awarded eco-points for membership programs. With the brand logo as an accent, the long handle bag that can be hung from the shoulder seems to be useful for daily shopping.

Kel's TOKYO Flagship Store / Sustainable Product Making Approach to the environment and skin fluctuations.

"Keyles" is a skincare brand that advocates "from skin care to earth care." We are one of the first to engage in recycling activities and charging for shopping bags, and we are also engaged in tree-planting activities at the Keels Forest in Tottori Prefecture. During the event, you will purchase more than ¥8,800 (tax in) including one of the three sizes of the popular No.1 moisturizing cream "UFC Cream", which maintains the moisture barrier quickly and confines moisture and guides you to a plump skin, and presents a spatula made by recycling empty containers and a mini-sized sample that suits your skin. While paying attention to the environment, I would like to approach the fluctuation skin in spring.