SUSTAINABLE FASHION CAMPAIGN “CYCLE”｜ "Sustainable" is a form of comfortable "circulation" that changes the future, looking for "CYCLE"

[ 1F ] SHŌTENGAI-EDIT-TOKYO

GUCCI: Gucci Off The Grid collection supporting the vision of circular production

From "GUCCI", an accessory and wear collection using highly sustainable materials "Gucci Off The Grid" is available. All items are produced only from recycled materials, organic and bio-based materials and raw materials. As the base material for many products, we use recycled nylon yarn "ECONYL®", which is made from waste products such as fishing nets and carpets. It is also attracting attention as a new material that can be recycled as many times as possible. The transparency of sustainable companies in GUCCI is highly valued worldwide, including the early ban on the use of fur and the establishment of an Instagram account dedicated to sustainability (@gucciequilibrium).

LOEWE/Practical Eye/LoeWE/Nature that respects the Earth

Inspired by nature, "LOEWE" mens line "Eye/LOEWE/Nature" is made of upcycling, recycling, and organic fabrics. We incorporate as much as possible a manufacturing process that respects all “beings” living on Earth. The new military-themed wear and bags are unique to "LOEWE" with elaborate designs that feel craft craftsmanship and practical details. €15 (approximately ¥2000) will be donated to environmental protection organizations for each item on the same line, not only during the event period.

THOM BROWNE / "Mulsing-free" standard knit that is kind to sheep

THOM BROWNE is a treasure trove of standard products. A gem made of 100% mulesing-free Merino wool from the guard gun and pullover characteristic of the arm "4BAR" has appeared. Mursing is the act of cutting out part of the skin and flesh of a lamb with no anesthesia in order to prevent the parasitic of maggots. This traditional way of raising sheep is gradually being shunned around the world from the perspective of “animal welfare” that minimizes stress in raising living creatures. It is a product that aims to create a better environment for sheep, bringing high-quality wool, and we want to enjoy a smart look and production background.

discord Yohji Yamamoto / Yoji Yamamoto's aesthetics "cut-off bag"

"discord Yohji Yamamoto" proposes new values through the "High Quality Bag Collection". Inspired by the design of the fall and winter 2020-21 collection, the bag features leather and scraps of Gabajin wool from the same season. The reversed features wool and leather on the back and forth, so you can change the taste according to your outfit. During the event period, purchase of ¥66,000 (tax in) or more and receive an aroma sterilization spray with a portable bag with a logo on a first-come, first-served basis.

HUMAN MADE - like a shopping bag! The playfulness of the wit for the eco bag

NIGO®'s "HUMAN MADE" is a special set of "HUMAN MADE BOOK FOR FUTURISTIC TEENAGERS SEASON 21" that summarizes the lookbook, eco bags, and stickers of the Spring/Summer 2021 collection. In particular, the eco bag made of lightweight and strong paper material "Thai Beck" is unique in a form that imitates a supermarket shopping bag. I want to feel the playfulness of the wit from the details where small tricks shine, such as applying graphic prints to the front, back, left and right.

AHKAH / Free cleaning to keep your jewelry shine forever

The jewelry brand AHKAH, with its gorgeous and delicate beauty, offers free cleaning. Jewelry that is worn directly on the skin is gradually damaged by sebum, dust, cream, etc. In particular, diamonds need regular care. When you bring jewelry purchased at AHKAH to the store, you can clean it for a few minutes. Not only during the event period, but I would like to use this service to wear jewelry that I love forever.

H.P.DECO Focus on OSKLEN, a pioneer in life with a sense of art and sustainability

At the lifestyle shop "H.P.DECO Artistic Living", the "e-fabrics" collection of Brazilian fashion brand "OSKLEN" will be developed during the period. "e-fabrics" is a project to engage in research and development of sustainable materials for environmental protection. Renewable materials are used in all products, from eco-bags to clothes, such as used PET bottles, fibers made from waste yarn, organic cotton grown without the use of environmentally harmful substances. OSKLEN is a leading brand that uses e-fabrics, and continues to pursue sustainability while balancing sustainable systems and beautiful designs.

You will receive a sample set in exchange for Yves Saint Laurent Beauté/YSL empty container.

In Yves Saint Laurent Beauté, a recycling program “DARE TO RECYCLE” is being implemented at some stores. YSL points will be awarded according to the purchase of used product packages, no shopping bags, and refill products. During the event period, as a service limited to the Shibuya PARCO store, if you bring an empty container of YSL products, the first 50 people will receive a sample set of the "Pure Shot" series, which is manufactured with minimal environmental impact. If you bring YSL products that are sleeping at home, there is also a service where beauty advisors propose ways to reuse them.

shu uemura / The long handle is nice, you will receive an eco bag

"shu uemura" has a lot of talented cosmetics, led by the popular products "Lou Juin Limited" and "Ann Limited Foundation". During the event period, you will receive an original eco bag on a first-come, first-served basis with purchases of ¥6,600 (tax in) or more. If you use them as shoppers, including past eco-bags, you will receive eco-points in the membership program. With the brand logo as an accent, the bag with a long handle that can be applied from the shoulder seems to be useful for daily shopping.

Kiehl's TOKYO Flagship Store / Approach to environmental and skin fluctuation by making sustainable products

"Kiehl's" is a skin care brand that advocates "from skin care to earth care". We are quick to work on recycling activities and charging for shopping bags, and we are also engaged in tree-planting activities at Kiehl's Forest in Tottori Prefecture. During the event, purchase over ¥8,800 (tax in) including one of the three sizes of the popular No.1 moisturizing cream "UFC Cream", which quickly maintains moisture and confines moisture and leads to plump skin, will present spatula made by recycling empty containers and a mini-size sample that suits your skin. I would like to look at the environment and approach the fluttering skin in spring.