Asami Usuda, an actress/model, visited the Italian luxury brand "GUCCI Shibuya PARCO". This is a collaboration item that attracts great attention this season, delivering a space full of smiles unintentionally.
- Photo
- Kiruke
- Hair&Make
- Yuko Aika
- Styling
- Ai Suganuma
- Text
- Natsume Horikoshi
- Edit
- Kokuhaku inc.
World-favored collaboration <DORAEMON X GUCCI>
In celebration of the popular character "Doraemon", which has been serialized for 50 years in 2020, creative director Alexandro Michele designed a special collection featuring Doraemon. From January 20, 2021, GUCCI Shibuya PARCO exhibited an installation to celebrate the birth of this collection.

Tops ¥135,000+tax
Shoulder bag ¥131,000+tax
Skirt ¥135,000+tax
Pumps ¥95,000+tax


Boldly insist on cuteness
Two popular collaborations that continue to be loved in the world
Doraemon with a cute look is printed on mini GG patterns and gorgeous flower patterns that symbolize GUCCI. The collaboration between Doraemon, which is gaining popularity in the world as a Japanese pop icon, and GUCCI is truly a playful collection of popular people. "My daughter is a Doraemon fan, so I'm going to be proud of it," says Usuda with a smile. I'm curious about the display that compared the giant Doraemon and recreated the door everywhere.


Flower print that stimulates women's hearts
The pattern on pattern gives a bold look.
"I like color objects such as pink and orange," says Usuda. The tops she wore are vividly colored flower prints that make everyone eye-catching in an instant, and the innocent Doraemon is a lovely item. By combining the G motif with a geometrically arranged skirt, you can add a mode sense in the character code.





Drawn to a special being
GUCCI's elegant new collection
New works include bags, shoes, wear, and small leather goods. "GUCCI has long been one of the favorite brands and is often worn on special occasions. "The collaboration between GUCCI and Doraemon, who has been familiar with since childhood, feels a little strange," says Usuda, who picks up various collaboration items. I like the round shoulder that is drawn into Doraemon's smile. You can enjoy it on a daily basis as well as on a gorgeous scene.

A luxury that blends into the hustle and bustle of Shibuya and can't be hidden
The upper part of the main entrance facing Koen-dori St. is the GUCCI sign illuminated by the red backlight. When you take a step from the entrance, you will find a display furniture with bold colors of yellow and green, creating a fascinating shop unique to GUCCI. GUCCI Shibuya PARCO, where you can enjoy the world view of the 2021 Epilog Collection in an extraordinary space. I would like you to visit it.



- Shop name
- GUCCI
- Floor
- Shibuya PARCO 1F
- Handling items
- Women's / Men's / Leather goods / Jewelry
- TEL
- 0120-99-2177
- Official website
- https://www.gucci.com
- Official SNS
- Instagram : @gucci
- Twitter : @gucci_jp
- Tax exemption
- TAX FREE

Asami Usuda
Born on October 17, 1984, an actress. In the movie, she appeared in "Pumpkin and mayonnaise", "fictitious OL diary", "Take me down". In the drama, he has performed many such as "Onna selling house" and "Ansang Cinderella".
Instagram(@asami_usuda)