Takahashi Lara × Undercover Noise Lab | Enjoy the 21SS season at one of the largest inshops in Japan

A multifaceted expression of the brand's appeal
Wearing the 2021SS collection

The theme of the 2021 SS WOMENS COLLECTION is "The SIXTH SENSE", which expresses the multifacetedness of the brand with six concepts. Lara wears a collection of “The Royal Family of the Basement” inspired by a royal woman living in the basement. "I usually spend a lot of time in relaxing wear, so today's style is very natural. It has a large bijou, and the gap with the material is impressive. It's like Harry Potter's slysarin collar, and just looking at it makes me feel better."

Embodying the chaotic brand worldview
Shopping in a spacious store

UNDERCOVER NOISE LAB is one of the largest inshops in Japan. The interior of the store is a chaotic mood where neons and red carpets that symbolize the city of Shibuya coexist, and every image rises while shopping. "I sometimes come to see the shop with my father when the season changes. Not only clothes, but also jewelry and miscellaneous goods, so it's fun. I'm worried about boots with the same design as the transcription print series."

From runway piece SueUNDERCOVER,
Covers almost all brands, including kids items

"It's interesting that the mood is completely different even in the same store depending on the area. There is a new discovery every time,” says Lara, who is interested in checking every corner of the store he visited many times. From runway pieces to casual items, kids items to the Shepherd UNDERCOVER, SueUNDERCOVER, miscellaneous goods and collaboration pieces, the image of the store changes according to the theme of each season. It is a store where you can feel the world view of the brand from that time to time.

Collaboration with MEDICOM TOY, etc.
Red layout box lined with impressive goods

In the red box in the center of the store that attracts eyes, items from the BE@RBRICK × UNDERCOVER and the GILAPPLE series are lined up in collaboration with MEDICOM TOY. In the back is UNDERCOVER × P.A.M. × MEDICOMTOY's SKULL & HAND LAMP, as well as the capsule collection room fragrance in collaboration with "MAD et LEN". You can also find a gift that you want to give to loved ones here.

The inspiration for fashion
From music and movies.
Spirit that leads to UNDERCOVER

Lara says she was going to the UNDERCOVER collection in Paris before she was conscious. "I love Paris, including the tense mood behind the scenes. I came into contact with the world of fashion next to my father and became interested in movies and music, and my perspective on fashion changed. I've been listening to hip-hop lately, so maybe I like sweatshirts. Today's personal clothes have also been wearing UNDERCOVER sweatshirts, but today it was fun to be able to wear new collections. I don't like anyone else, so I want to be a person who creates something new."

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