Kiko Mizuhara Yuka Mizuhara x OK PLAZA/beautiful people/Sustainable Store| Shop hopping in pursuit of sustainable fashion

Fixtures are made of sustainable materials.
I cut off the waste
The “Beautiful People” of the Shop

Let’s start with “Beautiful People” on the 2nd floor. This store is a combine shop that develops both men and women. The interior is full of fixtures that can be dismantled and reused by using waste materials and industrial products and assembled without using adhesives or nails. "It's hard to notice at a glance, but if you look closely, you'll be attracted to the creation of interiors full of sustainable ideas" (Kiko). Designs inspired by frecon bags used for collection, transportation, and storage of building waste and waste plastics. Sister Suweon, who gets nervous in a bag filled with ideas and messages.

Beautiful people work on it.
Balance of Sustainability and Fashion

The item is designed with sustainability awareness. There are various tricks hidden in one piece. "The trench coat is integrated with the dress. You're going to finish the styling with a single dress." If you put out the attached extra cloth, it looks like you're wearing a shawl. The bow tie dress has a strange appearance whether it has sleeves or sleeveless. There are also cashmere knits that can transform the sleeves into a muffler, and hemline skirts that can be worn both front and rear.

Wearing an item for a long time is also a sustainable thing.
"Side-C" can be worn multiple times

We want to pay attention to the capsule collection "Side-C", which was created by a new tailoring concept and pattern design. Taking advantage of the space hidden inside the clothes, some items can be worn as many as 24 ways. Changing how the body is connected between the front and back, and the front and rear sides creates a new relationship between the body and clothes, and you can enjoy various variations in how to wear it.

Thoth, etc. made of recycled felt,
Variety of bags, coin Perth, and accessories.

Popular products are bags made of recycled felt. "How do you dye it so beautifully?" (Kiko) In some cases, questions are asked unintentionally. “This green is so beautiful! It also matches today's clothes." (Yuka). In addition to the beautiful coloring and warm texture, there are variations of large and small sizes. It is also attractive that you can choose according to your application. In addition, there are also lightweight pouches that can be opened and closed with one touch and bags that are likely to become my own bag.

＜NEXT＞ To keep using it for a long time. To a specialty store of sustainable services.