5F NEXT TOKYO / PARCO OUTDOOR PARK TECHNOLOGY PARK TECHNOLOGY

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5F NEXT TOKYO / PARCO OUTDOOR PARK TECHNOLOGY PARK TECHNOLOGY
5F NEXT TOKYO / PARCO OUTDOOR PARK TECHNOLOGY PARK TECHNOLOGY

 

The theme of the 5th floor is the fusion floor of digital and real. Under the theme of "TECHNOLOGY", Omni Channel Shops that combine offline and online will gather. Products that are not in stock at the store can be linked with the QR code on the display and iPhone, and can be purchased at PARCO ONLINE STORE, making it an unprecedented way of shopping with one hand.

Photo
Sachiko Saito / Warach Pattayanan
Text
Naoko Monzen / Anri Murakami
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RIDE inc.

Index

What’s“PARCO OUTDOOR PARK”?

About half of the 5th floor has been boldly renovated and grand opening as the new area PARCO OUTDOOR PARK (Palco Outdoor Park). A new sense of outdoor zone has been created that integrates independent brands with a strong commitment to not only functionality but also design. We have originality glowing gears and fashion items from each perspective.

NORDISK CAMP SUPPLY STORE, a concept store that showcases camp culture in North Europe.

Official concept store of Danish outdoor brand NORDISK (Nordik). In the "North Western Modern" space accented with solid wood and mortar texture, there are plenty of NORDISK tents, select gears, and fashion items that are simple yet excellent in functionality. Generally speaking, camp gears are bright primary colors and earth colors, but the sophisticated design based on off-white is also unique to NORDISK. Along with high-end and high-sensitivity items, it transmits Scandinavian camp culture. At the shop, not only outdoor gears but also apparel items such as "F/CE." and "MOUNTAIN RESEARCH" are available.

<SELECT BRAND>
NORDISK/APOTHEKE FRAGRANCE/F/CE. /AO COOLERS/GRAMICCI/GOAL ZERO/THE NORTH FACE PURPLE LABEL/SOTO/OLD MOUNTAIN/NANAMICA/HALF TRACK PRODUCTS/BYER/BALLISTICS/FEUERHAND/PRIMUS/FreshService/BAREBONES/Petromax/Bobo Choses/White Mountaineering/Mountain Research/LOOMER

Shop name
NORDISK CAMP SUPPLY STORE SHIBUYA
TEL
03-6416-1033
Official SNS
instagram : @nordisk_root

The dedicated staff gave a lecture on camp gear loved by beginners and veteran camper.

Downsurf 500 Total weight 990g / 750 Fill Power 195cm (Food part 30cm) x 80cm ¥27,500,
Downsurf 800 Total weight 1,290g / 750 Fill Power 195cm (Food part 30cm) x 80cm ¥35,200

The concept store by the long-established outdoor brand ogawa (Ogawa), founded in 1914, has a variety of services that make you feel close to the outdoors under the theme of "camping as a lifestyle." In the store where products are displayed in a layout inspired by the actual camp scene, the manufacturer's exclusive staff will carefully give a lecture on comfortable and safe gear loved by beginners to veteran camper. You can get hints to enjoy products in everyday life and in the field while checking the size and ease of use, which are the real pleasures of real stores. In addition, we plan to sell original products limited to the store and hold workshops. It offers an experience unique to the concept store.

Shop name
ogawa GRAND lodge
TEL
03-6455-2013
Official SNS
instagram : @grandlodge_shibuya

The King of Work Boots, where you can feel the history of craftmanship, is the King of Work Boots

RED WING (Red Wing) has produced leather shoes and leather products while preserving American craftsmanship. The gem, which is now synonymous with work boots, has been inspired by traditional manufacturing methods and universal design more than 100 years ago, and continues to be updated to adapt to modern lifestyles. A brand that has colored men's fashion trends from their feet, with American casual style in the 1990s and a rugged Ragid style in the 2000s. At the Shibuya PARCO store, where you can find everything from standard to limited items in one hall, we would like to explore why you can wear them for many years.

Shop name
RED WING SHOE STORE
TEL
03-5422-3673
Official SNS
instagram : @redwingheritage_jp
twitter : @Red_Wing_Japan
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