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5F NEXT TOKYO/PARCO OUTDOOR PARK A charming area dotted with real closes and outdoor activities

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5F NEXT TOKYO/PARCO OUTDOOR PARK A charming area dotted with real closes and outdoor activities
5F NEXT TOKYO/PARCO OUTDOOR PARK A charming area dotted with real closes and outdoor activities

 

The theme of the 5F floor is the fusion floor of digital and real. Under the theme of "TECHNOLOGY", Omni channel shops that combine offline and online will gather. It is attractive that products that are not in stock at the store can be purchased at PARCO ONLINE STORE by linking the display and the QR code on the iPhone, making it an unprecedented way to shop with one smartphone.

Photo
Sachiko Saito / Warach Pattayanan
Text
Naoko Monzen / Anri Murakami
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RIDE inc.

Index

What’s “PARCO OUTDOOR PARK”?

About half of the 5th floor was boldly renovated, and the grand opening of the new area PARCO OUTDOOR PARK (PARCO Outdoor Park). A new type of outdoor zone has been created that integrates independent brands with a strong commitment to not only functionality but also design. We have a selection of shiny original gears and fashion items from each point of view.

NORDISK CAMP SUPPLY STORE Concept Store that showcases camp culture in North Europe

The official concept store of the outdoor brand NORDISK from Denmark. In the "North Europe Modern" space accented with solid wood and mortar materials, NORDISK tents with excellent functionality while simple design, select gears, and fashion items are enriched. In general, camping gears are the mainstream, bright primary colors and earth colors, but the sophisticated design based on off-white is also unique to NORDISK. We will send out the Nordic camp culture along with high-end and highly sensitive items. At the shop, not only outdoor gear, but also apparel items such as "F/CE" and "MOUNTAIN RESEARCH" are also available.

<SELECT BRAND>
NORDISK/APOTHEKE FRAGRANCE/F/CE. /AO COOLERS/GRAMICCI/GOAL ZERO/THE NORTH FACE PURPLE LABEL/SOTO/OLD MOUNTAIN/NANAMICA/HALF TRACK PRODUCTS/BYER/BALLISTICS/FEUERHAND/PRIMUS/FreshService/BAREBONES/Petromax/Bobo Choses/White Mountaineering/Mountain Research/LOOMER

Shop name
NORDISK CAMP SUPPLY STORE SHIBUYA
TEL
03-6416-1033
Official SNS
instagram : @nordisk_root

ogawa GRAND lodge gives lectures on camp gear loved from beginners to veteran camper.

Downshraf 500 Total Weight 990g / 750 Fill Power 195cm (Food section 30cm) x 80cm ¥27,500,
Downshraf 800 Total weight 1,290g / 750 Fill Power 195cm (Food section 30cm) x 80cm ¥35,200

The concept store by the long-established outdoor brand ogawa (Ogawa), which was founded in 1914, has a wide range of services that make you feel familiar with the outdoors under the theme of "camping as a lifestyle". In the store where products are displayed in a layout inspired by the actual camp scene, the staff of the manufacturer carefully lectured comfortable and secure gears loved by beginners and veteran camper. While checking the size and ease of use, which are the real pleasures of real stores, you can get hints to enjoy products on a daily basis and on the field. In addition, we plan to sell original products and workshops limited to the store. It offers an experience unique to the concept store.

Shop name
ogawa GRAND lodge
TEL
03-6455-2013
Official SNS
instagram : @grandlodge_shibuya

RED WING SHOE STORE – Experience the history of craftmanship, King of Work Boots

RED WING has created leather shoes and leather products while protecting American craftsmanship. The gem, which is now synonymous with work boots, is inspired by traditional manufacturing methods and universal design more than 100 years ago, and continues to be updated to adapt to the modern lifestyle. A brand that has colored men's fashion trends from the feet, such as American casual style in the 1990s and Ragid style in the 2000s. I would like to explore why you can wear it for many years at the Shibuya PARCO store, which offers everything from standard to limited items in one place.

Shop name
RED WING SHOE STORE
TEL
03-5422-3673
Official SNS
instagram : @redwingheritage_jp
twitter : @Red_Wing_Japan
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