4F FASHION APARTMENT ー Complex areas dotted with real closes and galleries

To a new era by creating shops that are in line with sustainability

"SNIDEL" proposes life-size styling that is close to the flow of the times and the ideas of women living at that time. At the Shibuya PARCO store, as part of the “#SNIDEL_FOR_SUSTAINABILITY” project, we are developing environmentally friendly and sustainable shops. It is used for pillars and display shelves inside the store using raw materials obtained through safe and proper treatment, such as used fluorescent lamps and CRTs. On the item axis, <ORGANICS SNIDEL> using organic cotton and wool is lined up in stores. Be sure to pay attention to these initiatives that match the times.

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SNIDEL x Yukos

FURFUR proposes a sophisticated style that is close to modern women.

The brand concept of "FURFUR" is "Feminine mode wears&rdquo". It conveys a world view that mixes a little humor and the essence of mode in a sophisticated style like a woman. We have a wide variety of items that make you feel the story of manufacturing, including unique knits that focus on materials and modern one-piece dresses. It proposes a style that reaches the atmosphere of modern women and the desire for them.

Expressing an urban view of the world by adding a spice of mode.

"FRAY I.D" is a fusion of high-quality adult elegance and mode. With the theme of "mode everyday life", the lineup of urban items that incorporate trends moderately. Not only casual knits and shirts that can be used daily, but also dress dresses with beautiful lines that are easy to wear in formal scenes, as well as original accessories that update your coordination. The look of each season, where the essence of "now" shines even though it's simple.

LILY BROWN is a New Fashion that is conscious of the charm of vintage.

Based on the concept of "Vintage feature dress" inspired by vintage items overseas, we are developing a break-down New Fashion for modern women. Inside the store, the warmth of hands transmitted from vintage, colors with taste and originality, and treasure-like clothes put in design details gather like closet. We also have rare high-brand vintages, so you should be able to meet one of your favorites.

Kaneko eyeglass shop - Select gems up to Kaneko eyeglasses and European vintages where Sabae's craftsmanship shines.

"Kanekogankyo" was founded in 1958 in Sabae City, Fukui Prefecture, known as a production area for glasses. Based on the outstanding craftsmanship and craftsmanship aesthetics of manufacturing cultivated in Sabae for a long time, almost all processes are consistently manufactured in-house at three own factories. While incorporating advanced technologies and new attempts, he has pursued the creation of glasses with high design, functionality, and fashion. At the Shibuya PARCO store, in addition to the company's own brand "Kaneko Glasses", which has refined its tradition, a large selection of glasses designed by skilled craftsmen are selected. In addition, we also handle valuable unused vintage items such as European vintage glasses purchased overseas. The eyewear lineup that sticks to the hearts of the user is attractive.

Mid-Century MODERN is a treasure trove of masterpiece designers who played an active part in the mid-century period.

Mid-Century MODERN is a select shop that opened in 1994 on antique street in Minamiaoyama and has been supported by many interior lovers for a long time. In addition to the furniture of famous designers such as the Eames couple, George Nelson, Eero Saarinen and Werner Panton, who were active in the golden age of interiors in the 1940s and 1970s, he handles a wealth of interior works by contemporary artists. Among them, Eames shell chairs, an Aiko Nic item during the mid-century period, are one of the best assortments in Japan. At the shop, it is also possible to maintain vintage designer furniture that has deteriorated over time, such as replacement and repair of EM's chair. In addition, attention will be paid to vintage interiors, regular current products such as Vitra, and original ragmats. It's also nice to find miscellaneous goods and tableware that goes well with mid-century interiors.

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Kiko Mizuhara x Mid-Century MODERN

mimi33 po, an ear accessory specialty store that collects about 3,000 types of earrings and earrings.

Accessories specialty store with about 3,000 kinds of earrings and earrings. The line has three tastes: elegant Sheerchic, Basic (basic) pursuing high quality and refinement, and Ownideal (Ownideal), which has an impressive bold form like artwork. It's nice to have a variety that you can choose according to your outfit and scene. We also have wrapping for gifts, so you can use it as a gift.

The first directly managed store where you can immerse yourself in the beautiful lingerie world of lingerie.

Albâge Lingerie (Albergerangerie) designs a lingerie that snuggles up to women's hearts with the keywords of relaxie & sexual. At the Shibuya PARCO store, the brand's first directly managed store, in addition to the back-conscious collection that has led trends in the lingerie world, men's underwear Algesso will also be deployed. Materials such as design and patterns, lace and stretching by designers who trained in France, the home of lingerie, are imported from Europe. Although it is fully domestic production, it has a high design lingerie like import, and has items that can be enjoyed as part of styling.

Kiwanda Kiwanda simplifies unique legwear in a space like a foreign boutique.

Kiwanda Kiwanda (Kiwanda Kiwanda) goes back and forth to borderless the image of a nostalgic woman and a woman who lives strongly and happily in the present age. The original collection from textiles to originals is sublimated into designs that are not influenced by times or trends by combining original patterns and colors. Colorful legwear and rain goods that are supported by people who have their own style and want to be themselves. We want to carefully select a variety of items that you want to collect every season in a space with a boutique-like atmosphere of a foreign country, without worrying about time.

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Izumi Shirahama x Kiwanda Kiwanda