4F Fashion Appartment complex area dotted with real closes and galleries

SNIDEL to a new era by creating a shop in line with sustainability

"SNIDEL" proposes life-size styling that is close to the trends of the times and the ideas of women living in that time. As part of the #SNIDEL_FOR_SUSTAINABILITY project, Shibuya PARCO has developed a sustainable shop that is environmentally friendly. Using raw materials obtained through safe and proper treatment, such as used fluorescent lamps and CRTs, it is used for pillars and display shelves in stores. In the item axis, <ORGANICS SNIDEL> using organic cotton and wool is lined up in stores. Please pay attention to the efforts that match the times.

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SNIDEL x Yukos

FURFUR proposes a sophisticated style that is close to modern women

The brand concept of FURFUR (FURFUR) is “Feminine mode wears&rdquo”. We will transmit a worldview that mixes a little humor and the essence of mode with a sophisticated feminine style. We have a wide range of items that make you feel the story of manufacturing, from unique knits that are particular about materials and modern dresses. It proposes a style that reaches the atmosphere of modern women and its desires.

Expressing urban worldview with a spice of FRAY I.D. mode

FRAY I.D (FRAY I.D) is a fusion of high-quality adult elegance and mode. With the theme of "modest everyday life", we have a lineup of urban items that incorporate trends moderately. Not only casual knits and shirts that are active in daily life, but also dress dresses with beautiful lines that are easy to wear in formal situations, as well as original accessories that will update your coordination. Pay attention to the look of every season when the essence of "now" shines while it's simple.

LILY BROWN - New Fashion conscious of the charm of vintage

Based on the concept of "Vintage feature dress" inspired by vintage items from overseas, we have developed a new fashion that breaks down for modern women. Inside the store, the warmth of the hand transmitted from vintages, the kolor with its taste and originality, and the clothes like treasures in the design details gather like a closet. There are also rare high-brand vintages, so you should be able to meet one of your favorites.

KANEKO GANKYOTEN-Sabae's craftsmanship shines through Kaneko glasses and European vintages

"Kaneko Kankyo" was founded in 1958 in Sabae City, Fukui Prefecture, known as the production area of glasses. Based on the outstanding craftsmanship and the aesthetics of manufacturing that we have cultivated in Sabae for a long time, almost all processes are consistently made in-house at three in-house factories. We have pursued the creation of glasses with high design, functionality, and fashion while incorporating advanced technologies and new attempts. At the Shibuya PARCO store, in addition to its own brand "Kaneko Glasses", which has refined its tradition, many glasses designed by skilled craftsmen are selected. We also handle unused valuable vintage items such as European vintage glasses that we have bought overseas. The line-up of eyewear, which is closely attached to the heart of the user, is attractive.

Mid-Century MODERN, a treasure trove of masterpiece designers' interiors active during the Mid-Century period

Mid-Century MODERN (Mid-Century MODERN) is a select shop that opened in 1994 on Antique Street in Minamiaoyama and has long been supported by many interior lovers. In addition to furniture from famous designers such as Eames, George Nelson, Eero Saarinen, and Werner Panton, who were active during the 1940s and 1970s, the golden age of interior decoration, he also handles a wide range of interior works by contemporary artists. Among them, Eames shell chairs, which are Aiko Nic items during the mid-century period, are one of the best in Japan. At the shop, you can also maintain vintage designer furniture that has deteriorated over time, such as replacing and repairing eams chairs. In addition, attention is paid to vintage interiors, regular current products such as Vitra, and original ragmatts. It's also nice to find miscellaneous goods and tableware that goes well with the mid-century interior.

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Kiko Mizuhara × Mid-Century MODERN

About 3000 kinds of earrings and earrings from mimi33

An accessory specialty store that has about 3,000 kinds of earrings and earrings. Elegant Sheerchic, Basic (basic) pursuing high quality and refinement, and Ownideal (Ownideal), which has an impressive bold form like artwork. I'm happy with the variations that you can choose according to the clothes and scene of the day. We also offer wrapping for gifts, so you can use it as a gift.

Albâge Lingerie, the first directly managed store to immerse yourself in the beautiful world of lingerie

Albâge Lingerie is designed to design a lingerie that snuggles up to women's hearts with the keywords of relaxation and sensitivity. At the Shibuya PARCO store, the brand's first directly managed store, in addition to the back-conscious collection that has led the trend in the lingerie world, we will also develop men's underwear Algesso. Designs and patterns, laces and stretches, and other materials by designers who trained in France, who are home to Langery, are imported from Europe. There are items that can be enjoyed as part of styling with a lingerie with a high design like import even though it is completely domestic production.

KiwandaKiwanda's distinctive legwear in a space like a foreign boutique

KiwandaKiwanda (KiwandaKiwanda) goes back and forth to borderless images of nostalgic women and women who live strongly and happily in the present age. The original collection from textiles has been sublimated into designs that are not influenced by the times or trends by combining original patterns and kolor. Colorful legwear and rain goods that are supported by people who have their own style and want to be their own. I want to carefully select a variety of items that I want to collect every season in a space with an atmosphere like a foreign boutique, without worrying about time.

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Shirahama Izumi x KiwandaKiwanda