2F MODE & ART Experience the forefront of fashion and art that resonates with sensibility.

The North Face Lab is a place where you can get only one outdoor wear in the world

THE NORTH FACE offers a wide range of products with high functionality and design, ranging from outdoor to town use. Shibuya PARCO’s large store THE NORTH FACE LAB (THE NORTH FACE LAB) focuses on three lines: SUMMIT SERIES, which is compatible with polar regions, <PURPLE LABEL>, which combines the atmosphere of California at the time of its founding with modern high-tech capabilities, and customization service <141 CUSTOMS>. Among them, this is the only store in the world that offers 141 CUSTOMS that can be custom-made with 3D scanners (* as of 2020). As the name suggests, it is a unique space where "experimental" products and the latest items are lined up.

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OKAMOTO's and Miu x The North Face Lab

2G art, fashion, and toy, a collection of culture that each spins out.

The collection of culture 2G (2G（2G POPUP STUDIO）) is a new form of studio that combines "gallery", "concept shop" and "art toys". Each accuracy and density are high. A gallery <2G NANZUKA> by NANZUKA (@nanzukaunderground) who has been conducting an experimental project to connect pop culture and contemporary art. Fashion curator "Poggy" Motoshi Ogi (@poggytheman) and Daytona International's concept shop <2G P-ROOM THE WORLD> (@proomtheworld) and art toy shop by Medicom Toy (@medicom_toy). The gallery has been replaced every few months, and limited art toys and apparel products linked to the exhibition appear. It is a place where you can experience the shape of a new shop that has never been seen before, where each one functions independently and merges. The interior design will be handled by New York-based design team Snarkitecture (@snarkitecture).

kolor, an overwhelming product created in material research

STONE ISLAND (STONE ISLAND) from Italy was born in 1982 with the aspiration of “to the top of sportswear”. Since its founding, he has been researching and experimenting on materials and structures, and has developed functional and sophisticated wear. One of the most important things in the research is dyeing technology. There are very many color variations, and there are many intermediate colors with exquisite nuances. It is said that more than 60,000 dyeing formulations have been produced so far. The Shibuya PARCO store layout is easy to see in a simple space that combines different materials from all stores. The outerwear and polo shirts are especially substantial. There are many items in multiple colors, and you will surely find your favorite color.

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KEIJU（KANDYTOWN）×STONE ISLAND

A space where the aurora colors sparkle with a different world view from existing directly managed stores in TOGA

Since Yasuko Furuta launched in 1997, TOGA (TOGA) has been refining creativity while moving presentations to Tokyo, Paris and London. The Shibuya PARCO store is a space where beautiful colors and organic materials can be created by completely transforming from the original and inorganic image of the Harajuku main store. The mirror plate on the curved surface representing the aurora, the piled wood box, and the green tile bench are impressive. In addition to the collection line, there are a full line of men's and shoes, popular leather goods and accessories. Shibuya PARCO exclusive products will also appear regularly.

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Asami Imajuku x TOGA

OIL by Bijutsu Techo (GALLERY/SHOP) New Art Approach

Bijutsu Techo, a historical art magazine founded in 1948, opened an actual store of OIL by Bijutsu Techo, an art e-commerce site operated by OIL by Bijutsu Techo. The store has two functions, a gallery and a shop, and the works exhibited in the main gallery can be replaced every three weeks and purchased. The shop sells more friendly works and books that you want to incorporate into everyday life.