2F MODE & ART Experience the front line of fashion and art that resonates with sensibilities.

THE NORTH FACE LAB is a place where you can get only one outdoor wear in the world

THE NORTH FACE has products with high functionality and design that can be used in multi-purpose from outdoor to town use. Shibuya PARCO's large store THE NORTH FACE LAB (Zanos Face Lab) offers three lines: <SUMMIT SERIES> for polar regions, <PURPLE LABEL>, which combines California's air feeling at the time of its founding with modern high-tech functions, and customization service <141 CUSTOMS>. Among them, this is the only store in the world that offers 141 CUSTOMS that can be tailor-made with 3D scanners (* as of 2020). As the name suggests, it is a unique space where "experimental" products and the latest items are lined up.

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Hama Okamoto (OKAMOTO'S) & miu x THE NORTH FACE LAB

2G, art, fashion, and toy, a collection of culture that each spun.

The collective of culture 2G, which is spun by art, fashion, and toy, is a new form of studio that combines "gallery", "concept shop" and "art toy". Each accuracy and density are high anyway. A gallery <2G NANZUKA> by NANZUKA (@nanzukaunderground), who has been conducting experimental projects to connect pop culture and contemporary art. Fashion curator "Poggy" Motofumi Ogi (@poggytheman) and Daytona International concept shop <2G P-ROOM THE WORLD> (@proomtheworld) and Medicom Toy (@medicom_toy). The gallery has been replaced every few months, and limited art toys and apparel products linked to the exhibition are available. It is a place where you can experience the shape of a new shop that has never been seen before, where each functions independently and fuses. The interior design was designed by Snarkitecture (@snarkitecture) based in New York.

STONE ISLAND is an overwhelming product color created during material research

STONE ISLAND (Stone Island) originated in Italy in 1982 with the aspiration of "to the top of sportswear." Since its founding, he has been conducting research and experiments on materials and structures, and developing functional and sophisticated wear. Of particular note in the research is dyeing technology. There are a lot of color variations, and there are many intermediate colors with exquisite nuances. It is said that more than 60,000 dyeing formulations have been produced so far. The Shibuya PARCO store layout is easy to see in a simple space that combines different materials from all stores. The outerwear and polo shirts are especially substantial. There are many items available in multiple colors, and you will surely find your favorite color.

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KEIJU（KANDYTOWN）×STONE ISLAND

A space where the aurora color sparkles with a world view that is different from the existing directly managed stores.

Since the launch of Yasuko Furuta in 1997, TOGA has been polishing creativity while moving his presentation to Tokyo, Paris and London. The Shibuya PARCO store is a space where beautiful colors and organic materials can be used, transforming from the original and inorganic image of the Harajuku main store. The mirror plate with a curved surface representing aurora, the stacked wood box, and the green tile bench are impressive. In addition to a full line from the collection line to men's and shoes, there are also a variety of popular leather goods and accessories. Shibuya PARCO limited products will also appear on a regular basis.

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Asami Imajuku x TOGA

A new art approach developed at OIL by Bijutsu Techo, GALLERY/SHOP.

Founded in 1948, the historical art magazine "Ai Techo" opened its own art EC site OIL by Bijutsu Techo. The store has two functions, a gallery and a shop, and the works exhibited in the main gallery are replaced every three weeks and can be purchased. The shop sells works and books that are more familiar to you that you want to incorporate in your daily life.