The theme of the 1st floor, which can be said to be the face of Shibuya PARCO, is “shopping street”. There are shops of various genres such as fashion, cosmetics, and fresh flowers. A large number of stores whose content changes every month are gathered, and a floor where new encounters are made every time you visit.
- Photo
- Sachiko Saito / Warach Pattayanan
- Text
- Naoko Monzen / Anri Murakami / Momoko Suzuki
- Edit
- RIDE inc.
Index
- P.1MEN'S/WOMEN'S
- P.2COSMETICS
- P.3GOODS
- P.4GALLERY/CAFE
DIOR BEAUTY SHIBUYA is the largest boutique in the Shibuya area that enhances total beauty


DIOR BEAUTY SHIBUYA (DIOR BEAUTY SHIBUYA) is a boutique that offers total beauty from makeup to skin care and fragrances. Among them, the corner of the Maison Christian Dior, the first fragrance collection in the Shibuya area, is a must-see. In addition to perfume, we also handle candles and body creams, and if you purchase two or more items, you can also enjoy a special gift wrapping limited to "Maison". In addition, there are plenty of benefits unique to this area, such as limited cosmetics sales, lip stamping service, and wrapping ribbons limited to Shibuya PARCO. It's a great place to visit even if you choose a gift.
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Asami Usuda x DIOR BEAUTY SHIBUYA


- Shop name
- DIOR BEAUTY SHIBUYA
- TEL
- 03-6455-2324
- Official SNS
- instagram : @diormakeup
Yves Saint Laurent Beauté is a space based on the concept of music, and experiences that can only be done here.


Yves Saint Laurent Beauté (Yves Saint Laurent Beaute) of Shibuya PARCO is a conceptual space with the theme of "music". In the back of the store where red speakers are eye-catching, there is the only "recording studio" in the world. You can take and print out your own photos for free once per purchase. In addition, there are plenty of content that allows you to enjoy makeup while having fun, such as Rip kolor's proposal to match your favorite music and the Rip Finder, which allows you to select and try colors on the tablet screen. You can't miss the stamping service for lips and fragrances, as well as store-limited gift wrapping.
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Shuzo Ohira x Yves Saint Laurent Beauté


- Shop name
- Yves Saint Laurent Beauté
- TEL
- 03-3461-5575
- Official SNS
- instagram : @yslbeauty
IPSA - a gallery-like space where you can counseling slowly


IPSA (IPSA) is a cosmetics brand that focuses on human skin power and brings out the beauty of each individual through counseling. The Shibuya PARCO store has a large hand-drawn seedling visual in a space like a gallery based on black. Unlike the existing cosmetics floor, there are maison brands and culture shops around the area, making it easy for men to enter. It is also noteworthy to have a relaxing counseling space than other stores. With six unique skin analyzers, IPSA Riser, you can carefully search for cosmetics that suit you.
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Miyuto Morita (7ORDER) x IPSA


- Shop name
- IPSA
- TEL
- 03-6416-5325
- Official SNS
- instagram : @ipsa_jp
A variety of content to be enjoyed at the brand's first hands-on shop.


※Engrave your favorite characters for those who purchase one or more kolor items.
Shu uemura (shu uemura) has many best-selling brands such as cosmetics with a wide range of colors and highly functional skincare products. The Shibuya PARCO store is the brand's first experience-based shop. In addition to providing makeup lessons and workshops, self-point makeup is also possible in the store. The name engraving service, which allows you to choose store-specific colors and motifs, is also popular, and the Shibuya PARCO motif "Unicorn" is also popular. In addition, only Shibuya PARCO stores can purchase more than ¥6,000 and present eco-bags. This is an environmentally friendly initiative that earns points when you bring your bag and shop after the next time. Be sure to pay attention to a variety of content that can only be experienced here.
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PARCO BEAUTY/shu uemura


- Shop name
- shu uemura
- TEL
- 03-6416-5875
- Official SNS
- instagram : @shuuemura
LE LABO| New York's first puffeury and fresh scent. Personalization of bottles


"LE LABO (LE LABO)" was born in New York in 2006 by Fa Bliss Penault and Eddie Roche. Based on carefully selected materials such as rose pure oil from Grace, southern France, which is said to be the capital of perfume, and sandalwood from Australia, we are particular about handmade and carefully mix puffs one by one. Simple and sophisticated bottle labels include dates and messages, and get your own originals with personalization services. In addition to fragrances, we also have items for body, hair and face.
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Shin Hasegawa x LE LABO


- Shop name
- LE LABO
- TEL
- 03-6455-1733
- Official SNS
- instagram : @lelabofragrances