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1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya

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1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya
1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya

 

The theme of the 1st floor, which can be said to be the face of Shibuya PARCO, is “Shopping Street”. There are shops of various genres such as fashion, cosmetics, and fresh flowers. There are many stores that change the content every month, and there is a new meeting every time you visit.

Photo
Sachiko Saito / Warach Pattayanan
Text
Naoko Monzen / Anri Murakami / Momoko Suzuki
Edit
RIDE inc.

Index

DIOR BEAUTY SHIBUYA - The largest boutique in the Shibuya area to polish your total beauty

DIOR BEAUTY SHIBUYA (DIOR BEAUTY SHIBUYA) is a boutique that offers everything from makeup to skin care to fragrance. Among them, the corner of the Maison Christian Dior, the first fragrance collection in the Shibuya area, is a must-see. In addition to perfume, we also handle candles and body creams, and we also offer special gift wrapping limited to "Maison" with purchases of two or more items. In addition, there are plenty of special benefits unique to this place, such as limited cosmetics sales, lip stamping services, and wrapping ribbons in Shibuya PARCO exclusive color. It is a shop that you want to visit even if you choose a gift.



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Asami Usuda x Dior Beauty Shibuya

Shop name
DIOR BEAUTY SHIBUYA
TEL
03-6455-2324
Official SNS
instagram : @diormakeup

Yves Saint Laurent Beauté In a space based on the concept of music, experience that can only be done here

Yves Saint Laurent Beauté at Shibuya PARCO (Yves Saint Laurent Beaute) is a conceptual space based on music. The world's only "recording studio" is located in the back of the store where red speakers attract attention. You can take and print out your own photos for free once per purchase. In addition, there are plenty of content that allows you to enjoy makeup while having fun, such as Rip kolor's proposal to match your favorite music and the "Rip Finder" where you can select and try colors on the tablet screen. You can't miss lip and fragrance engraving services, as well as gift wrapping limited to stores.

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Shuzo Ohira x Yves Saint Laurent Beauté

Shop name
Yves Saint Laurent Beauté
TEL
03-3461-5575
Official SNS
instagram : @yslbeauty

IPSA - A gallery-like space where counseling can be done.

ME Total 17 kinds (with refill) ¥5,720〜, makeup remover all 4 kinds ¥3,300〜, face wash all 5 kinds ¥2,750〜

IPSA (IPSA) is a cosmetics brand that focuses on the natural power of the skin and brings out the beauty of each person through counseling. The Shibuya PARCO store has a large hand-drawn seed visual in a gallery-like space based on black. Unlike the existing cosmetic floors, there are maison brands and culture shops around them, making it easy for men to enter. It is also noteworthy of a counseling space that is more relaxed than other shops. Six unique skin analyzers "IPSA Liser" are installed, so you can carefully search for cosmetics that suits you.



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Morita Miyuto (7ORDER) x IPSA

Shop name
IPSA
TEL
03-6416-5325
Official SNS
instagram : @ipsa_jp

shu uemura - A variety of content to be enjoyed at the brand's first experience-based shop

Eyeshadow custom palette IV ¥1,320, VIII ¥2,640
※Engrave your favorite characters to those who purchase one or more kolor items.

shu uemura (shu uemura) has many bestsellers, such as cosmetics with abundant color development and highly functional skin care. The Shibuya PARCO store is the brand's first experience-based shop. In addition to conducting makeup lessons and workshops, self-point makeup is also possible in the store. The name engraving service that allows you to choose colors and motifs limited to stores is also popular, and the motif "unicorn" limited to Shibuya PARCO is also popular. In addition, at the Shibuya PARCO store, there is also an eco-bag gift for purchase of ¥6,000 or more. This is an environmentally friendly initiative where you can earn points when you bring your bag next time and shop. Please pay attention to a variety of content that can only be experienced here.



Check here too<<
PARCO BEAUTY/shu uemura

Shop name
shu uemura
TEL
03-6416-5875
Official SNS
instagram : @shuuemura

 

 

LE LABO| New York's first puffeury fresh scent. Personalization of bottles

LE LABO (LE LABO) was born in New York in 2006 by Fa Bliss Penau and Eddie Roche. Based on carefully selected materials such as rose pure oil from Grass, southern France, which is said to be the capital of perfume, and Sandalwood from Australia, we are particular about handmade and carefully blended with perfume one by one. Simple and sophisticated bottle labels include dates, messages, and personalization services to get your own originals. In addition to fragrances, we also have items for body, hair and face.



Check here too<<
Shin Hasegawa x LE LABO

Shop name
LE LABO
TEL
03-6455-1733
Official SNS
instagram : @lelabofragrances
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