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1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya

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1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya
1F SHOTENGAI-EDIT-TOKYO: An unprecedented street-like space connected to the city of Shibuya

 

The theme of the 1st floor, which can be said to be the face of Shibuya PARCO, is “Shopping Street”. There are shops of various genres such as fashion, cosmetics, and fresh flowers. There are many stores that change the content every month, and there is a new meeting every time you visit.

Photo
Sachiko Saito / Warach Pattayanan
Text
Naoko Monzen / Anri Murakami / Momoko Suzuki
Edit
RIDE inc.

Index

GUCCI - Projects the street culture of "Shibuya" throughout the shop with a unique interpretation of the brand

GUCCI (GUCCI) has an overwhelming presence in a corner of the 1st floor facing Shibuya Koen-dori St. In a spacious space of about 240 m2, men's wear, bags, shoes, accessories, etc. gather at once. In addition, we handle everything from new works to exclusive and orders for interior <GUCCI Decal>. The interior, which reflects the location of Shibuya, Tokyo, is characterized by a mix of traditional Japanese culture, street feeling, youth culture, and GUCCI elegance. For example, colorful tube lights, yellow and green interiors, fitting rooms inspired by Japanese painting. The “Secret Room” where you can enjoy shopping in a more personal atmosphere is set up only in Shibuya PARCO. It is a shop with different charms from existing stores.



Check here too<<
Yuka Mannami × GUCCI

Shop name
GUCCI
TEL
0120-99-2177
Official SNS
instagram : @gucci

Enjoy new works in an open space dotted with LOEWE art

LOEWE (LOEWE) is supported by a wide range of people for its design that combines the free sensibility of creative director Jonathan Anderson with the craftsmanship that lives in the brand. The Shibuya PARCO store, which has an open and spacious space, has a full lineup of popular bags, including men's and women's wears to miscellaneous goods. The swell-shaped pillars that add accents to the interior and works by contemporary artists are unique to LOEWE that finds great value in art and craft. It is a space where you can enjoy shopping and improve your sensitivity.



Check here too<<
SUMIRE & HIMI SATO × LOEWE

Shop name
LOEWE
TEL
03-6416-3037
Official SNS
instagram : @loewe

In addition to THOM BROWNE wear, small items and miscellaneous goods are also enriched from leather goods to perfume

Wallet with money clips made of Pebble Grain Leather, an iconic material of THOM BROWNE.
MONEY CLIP WALLET IN PEBBLE GRAIN ¥63,800

THOM BROWNE (THOM BROWNE) has a unique world view in style that sublimates American Traditional into mode. Shibuya PARCO is a multi-purpose shop for men and women, following the flagship store in Aoyama in Tokyo. Like the THOM BROWNE shops in each country, the interior is inspired by the mid-century office interior. The lineup covers everything from collection lines to casual wears that are conscious of Shibuya, such as sweatshirts and T-shirts. A wide range of accessories and miscellaneous goods, such as leather goods, sunglasses, lifestyle goods such as towels and bottles, and fragrances. You can find items that will be appreciated not only for yourself but also for gifts.



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emma×THOM BROWNE

Shop name
THOM BROWNE
TEL
03-6427-0388
Official SNS
instagram : @thombrowneny

COMME des GARCHONS GIRL - The brand's first only shop with a girly view of the world

COMME des GARÇONS GIRL (COMME des GARCONS GIRL) started in the spring/summer 2015 season. The Shibuya PARCO store is the first only shop. The approximately 100m2 store facing Shibuya Koen-dori St. is a space based on white like other stores of COMME des GARÇONS. The ceiling, which is shaped like a cloud according to the image of the brand, attracts the eyes. In addition, the pink dots scattered throughout the store are also symbolic. It is a shop with a girly and Dolly view of the world. The display of sneakers and reprint bags, which designer Rei Kawakubo worked on by himself, is also impressive.



Check here too<<
Kozue Akimoto x COMME des Garchons Girl

Shop name
COMME des GARÇONS GIRL
TEL
03-6455-0812

discord Yohji Yamamoto proposes a new luxury accessory that reflects the aesthetics of Mr. Yoji Yamamoto

(Left) Smart shoulder ¥28,000 + tax ※Shibuya PARCO Limited Products
(Right) Clasp shoulder ¥39,000+tax

Yoji Yamamoto has led the mode world in the creation of clothes with a rebellious spirit. Discord Yohji Yamamoto (discord Yohji Yamamoto) is an attempt to narrow the category into accessories and propose new values through bags and shoes. At the Shibuya store, the interior expresses the "Aesthetics of unfinished and asymmetric" at the core of Yamamoto's creation, and the deep beauty unique to Japan that is incorporated into discord items. The white box in the store is inspired by the stone set in a Japanese garden. The box stacked as if it were a stonework, functions as a "background" to enhance the bag while releasing a strong presence. Store-limited colors and items are also available.



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Mai Fukagawa x discord Yohji Yamamoto

Shop name
discord Yohji Yamamoto
TEL
03-6416-5418
Official SNS
instagram : @discord_yohjiyamamoto

HUMAN MADE - Counter-style concept store where you can enjoy sake at night



This is the fourth direct-operated store in Tokyo of HUMAN MADE (HUMAN MADE), a label produced by NIGOR. This is the brand's first unique concept store with an eat-in space for sake. It features a face-to-face counter reminiscent of a Suvenian shop or kiosk, and features a sake "SAKE STORM COWBOY®" co-produced by NIGOR with Pharrell Williams, as well as HUMAN MADE T-shirts and miscellaneous goods.
※For inquiries regarding the arrival and sale of sake, please contact the shop.

Check here too<<
JP THE WAVY&Niina×HUMAN MADE

Shop name
HUMAN MADE
TEL
03-5422-3925
Official SNS
instagram : @humanmade
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