The theme of the 1st floor, which can be said to be the face of Shibuya PARCO, is “shopping street”. There are shops of various genres such as fashion, cosmetics, and fresh flowers. A large number of stores whose content changes every month are gathered, and a floor where new encounters are made every time you visit.
- Photo
- Sachiko Saito / Warach Pattayanan
- Text
- Naoko Monzen / Anri Murakami / Momoko Suzuki
- Edit
- RIDE inc.
Index
- P.1MEN'S/WOMEN'S
- P.2COSMETICS
- P.3GOODS
- P.4GALLERY/CAFE
Projecting the street culture of GUCCI “Shibuya” throughout the shop with the unique interpretation of the brand.
GUCCI (Gucci) has an overwhelming presence in one corner of the 1st floor facing Shibuya Koen-dori St. Men's and women's wear, bags, shoes, and accessories are gathered in a spacious space of about 240m2. In addition, it handles everything from new works to exclusive and interior orders <Gucci decal>. The interior of the store, which reflects the location of Shibuya, Tokyo, is characterized by a mix of traditional Japanese culture, street feel, youth culture, and GUCCI's elegance. For example, colorful tube-shaped lights, yellow and green interiors, and fitting rooms inspired by Japanese painting. The “Secret Room” where you can enjoy shopping in a more personal atmosphere is installed only in Shibuya PARCO. It is a shop with different charms from existing stores.
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Yuka Mannami x GUCCI
- Shop name
- GUCCI
- TEL
- 0120-99-2177
- Official SNS
- instagram : @gucci
LOEWE - Enjoy new works in an open space dotted with art
LOEWE (Roebe) is supported by a wide range of people for its design that combines the free sensibility of Jonathan Anderson, a creative director, with the craftsmanship that lives in the brand. The Shibuya PARCO store, which has an open and spacious space, has a full lineup of men's and women's wear and miscellaneous goods, including popular bags at the forefront. The spinning pillars that add accent to the interior and works by contemporary artists are unique to LOEWE, which finds great value for art and craft. It is a space where you can enjoy shopping and improve your sensibilities.
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SUMIRE&HIMI SATO×LOEWE
- Shop name
- LOEWE
- TEL
- 03-6416-3037
- Official SNS
- instagram : @loewe
In addition to THOM BROWNE, there are plenty of accessories and miscellaneous goods, from leather goods to perfume.
A wallet with money clips made of pebblegrain leather, an iconic material of THOM BROWNE.MONEY CLIP WALLET IN PEBBLE GRAIN¥63,800
THOM BROWNE (Tom Brown) penetrates a unique world view in a style that sublimates American Traditional into mode. The Shibuya PARCO store is a complex shop of men's and women's following the flagship store in Aoyama. Like THOM BROWNE shops in each country, the interior is inspired by mid-century office interiors. The product lineup covers everything from collection lines to casual wear with a focus on Shibuya, such as sweatshirts and T-shirts. A wide lineup of accessories and miscellaneous goods such as leather goods, sunglasses, lifestyle goods such as towels and bottles, and fragrances. There are items that will be appreciated not only for yourself but also for gifts.
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emma×THOM BROWNE
- Shop name
- THOM BROWNE
- TEL
- 03-6427-0388
- Official SNS
- instagram : @thombrowneny
COMME des GARCHONS GIRL, the brand's first only shop with a girly world view.
COMME des GARCHONS GIRL (COMME des GARSON Girl) started by Rei Kawakubo in the spring and summer season of 2015. The Shibuya PARCO store is the first only shop. The approximately 100m2 store facing Shibuya Koen-dori St. is a space based on white like other stores in COMME des GARRESONS. The ceiling, which is finished in a cloud-like shape according to the image of the brand, is eye-catching. In addition, the pink dots scattered throughout the store are also symbolic. It is a shop where the girly and dogy world view stands out. The display of sneakers and reprinted bags, which designer Rei Kawakubo worked on by himself, is also impressive.
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Kozue Akimoto x COMME des GARCHONS GIRL
- Shop name
- COMME des GARÇONS GIRL
- TEL
- 03-6455-0812
discord Yohji Yamamoto proposes a new luxury accessory that projects the aesthetics of Yoji Yamamoto.
(Left) Smart shoulder ¥28,000+tax ※Shibuya PARCO Limited Products(Right) Clasp shoulder ¥39,000+tax
Yoji Yamamoto has led the mode world in making clothes with a rebellious spirit. discord Yohji Yamamoto (Discode Yohji Yamamoto) is an attempt to narrow the categories into accessories and propose new values through bags and shoes. At the Shibuya store, the interior expresses the "unfinished and asymmetric aesthetic" at the core of Yamamoto's creation, as well as the hidden beauty unique to Japan that is incorporated into discord items. The white box inside the store is inspired by the stone structure of a Japanese garden. The box, which is stacked like a stonework, functions as a "background" to enhance the bag while emitting a strong presence. Store-limited colors and items are also available.
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Mai Fukagawa x discord Yohji Yamamoto
- Shop name
- discord Yohji Yamamoto
- TEL
- 03-6416-5418
- Official SNS
- instagram : @discord_yohjiyamamoto
HUMAN MADE is a counter-style concept store where you can enjoy sake at night.
This is the fourth directly managed store in Tokyo of HUMAN MADE, a label handled by NIGOR. The brand's first unique concept store with an eat-in space for sake. It features a face-to-face counter reminiscent of a Suvenian shop and a kiosk, and NIGOR co-produced sake "SAKE STORM COWBOY®", HUMAN MADE T-shirts, miscellaneous goods, etc. are lined up.
※For inquiries regarding the arrival and sale of sake, please contact the shop.
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JP THE WAVY&Niina×HUMAN MADE
- Shop name
- HUMAN MADE
- TEL
- 03-5422-3925
- Official SNS
- instagram : @humanmade