We deliver seasonal information such as POPUP, events, and limited items scheduled to be released in Shibuya PARCO. Check out the latest information on your favorite shops here for weekend outings and shopping!
Index
- P.11F-2F
- P.23F-5F
- P.3 Food, art
BVLGARI<Online Store> "AMBUSH X BVLGARI" online store limited release

Bvlgari will open "Bvlgari Online Store" in Shibuya PARCO for a limited time from September 17 (Thu) to September 30 (Wed), 2020.
A special capsule collection in collaboration with Bvlgari and YOON, creative director of AMBUSH, has appeared.
From Bvlgari, a luxury brand in Rome, a collaboration with YOON, a young and talented designer based in Tokyo, who is active at the forefront of new waves, has created a special collection of handbags and accessories.
In the AMBUSH X BVLGARI collection, vivid colors, extremely soft forms inspired by the natural beauty of the snake, and fresh and cool design are at the heart of YOON's vision. Bags and accessories of artificial shades and captivating styles that are captivating, playful, incorporating YOON's avant-garde Tokyo style into the DNA of the high jeweler Bvlgari, creating an unexpected harmony and giving off fresh charm.
Information
- Period of the event
- September 17, 2020 (Thursday) to September 30, 2020 (Wednesday)
- Location
- PARCO ONLINE STORE
- URL
- https://kaeru.parco.jp/shop/detail/shop000026237/
2nd floor UNDERCOVER NOISE LAB<New Product> 2020 Fall/Winter Collaboration Collection “UNDERCOVER × RAMIDUS” Release

The 2020 Fall/Winter collaboration collection "UNDERCOVER x RAMIDUS" will be released on September 19, 2020 (Sat).
UNDERCOVER's original graphics are printed on the "TYPE" series, which is characterized by a seamless design that removes the sewing part as much as possible and woven by all weather-friendly materials and technologies.
The shoulder bag and waist bag designed with two themes of UNDERCOVER's "spiritual noise" and "Chaos Balance" have a total of 4 types, each with 2 types.
The reason behind this collaboration is that we are pursuing manufacturing based on a common sense of "transmitting from Harajuku, the birthplace of street fashion, to the world."
RAMIDUS continues to actively challenge new things under the theme of UNDERCOVER's playful challenge spirit and new standards.
Please enjoy the collaboration that allows you to fully enjoy the identity of both parties.
Information
- Period of the event
- Released on September 19, 2020 (Sat)
- Location
- 2F UNDERCOVER NOISE LAB
1F HUMAN MADE <New Product>HUMAN MADE SEASON 20 New Product arrival

WORK JACKET This short jacket has a standard design with raised fabric on the work fabric of cotton.
Characterized by the graphics and chain embroidery of the pig motif on the back.
Information
- Period of the event
- September 26, 2020 (Sat) to October 10, 2020 (Sat)
- Location
- 1F HUMAN MADE
- Product Details / Entrance Fee
- WORK JACKET ¥43,780 (tax included)
kolor: BROWN / OLIVE DRAB
Size: S/M/L/XL/2XL
2F 2G <New Product> The original brand of “P-ROOM THE WORLD” is launched

Under the theme of "Fashion with Art and Art Toys", Ogi "POGGY" Basic History and Daytona International team up to develop a concept shop "P-ROOM THE WORLD" in PARCO 2G Shibuya.
This time, based on the new idea of eliminating the walls of room clothes and out-of-home clothes, the original brand of Proom THE WORLD has started to remove the walls that were considered commonplace.
Along with the launch of the original brand, graffiti artist Futura (Proom THE WORLD logo by Futura Laboratories is born. For the first item, shirts, sweatshirts, and pants will be sold at stores and online stores from August 29 (Sat). (Partially reserved products)
Information
- Period of the event
- Released on August 29, 2020 (Saturday) (some reservations available)
- Location
- 2F 2G
2F KENZO <New Products> 2020 FW collection “KENZO SPORT”

With half a century of colourful and borderless power in honour of nature, culture and diversity, KENZO creates a new chapter by Felipe Oliveira Batista.
Information
- Period of the event
- August 31, 2020 (Mon) to December 31, 2020 (Thu)
- Location
- 2F KENZO
2F beautiful people<Event>Novelty Fair!

2nd delivery of 20winter collection inspired by building materials will be available in stores from 9/26.
In addition, we will hold a novelty fair for mask cases.
”The elastic may make you sore, but this is a little action we can do to FIGHT with Covid-19”
“It may hurt a bit with rubber, but it’s one of the things we can do against corona.”
The rubber sewn in a size that feels a little tight when you pass through a simple T-shirt,
Mask is a metaphor for the fact that it is the first action to fight Corona
We will also release a charity T-shirt with the message.
<Requirements for delivery>
For those who purchase over ¥13,000 +tax
<Term>
Ends as soon as it runs out from 9/26
Information
- Period of the event
- Saturday, September 26, 2020 to end as soon as it is gone
- Location
- 2F beautiful people
2F Santa Maria Novella <New Products> Products that make your home enjoyable, comfortable and enjoyable

In September 2020, a new product appeared in a series of room fragrances in Santa Maria Novella. This diffuser is a room fragrance that expresses five continents with five scents. While staying at home, you can enjoy the world's journey with the nuances of the five scents of Mother Earth.
Information
- Period of the event
- Released September 30, 2020 (Wednesday)
- Location
- 2F Santa Maria Novella
- URL
- https://buy.smnovella.jp/